< Previous50 Harper’s Bazaar Saudi Summer 2021 ﺔﻄﻴﺴﺑ تاّﺬﻠﻣ ﻞﺤﺘﻟ ىﺪﻤﻟا ﺔﻠﻳﻮﻃ ﻂﻄﺨﻟاو ﺔﺧذﺎﺒﻟا تازﺎﺟﻟﺈاو ةﺮﻴﺒﻜﻟا تﻟﺎﺎﻔﺘﺣﻟﺎا ﺖﺑﺎﻏ ةﺎﻴﺤﻟا ﻞﻴﺻﺎﻔﺗ رﺎﻌﺸﺘﺳا ﺢﺒﺼﻳو ،ﺔﻈﺤﻠﻟا ةﺪﻴﻟو ﺔﻄﻴﺴﺒﻟا برﺎﺠﺘﻟا ﺎﻬﻧﺎﻜﻣ . 2021 مﺎﻋ ناﻮﻨﻋ ﻮﻫ ءﺎﺧﱰـﺳﻻا :ًاﺪﻴﺟ ﻪﻓﺮﻌﻧ يﺬـﻟا لمﺎﺤﻟا ﻮﻳرﺎﻨﻴـﺴﻟا اﺬﻫ ﻲـﻌﻣ اﻮـﻠﻴﺧ نﻮـﺑﺎﺼﻟا تﺎـﻋﺎﻘﻓو ةﺮـﻄﻌﳌا عﻮﻤـﺸﻟا ﻂـﺳو ﺊـﻓاد ضﻮـﺣ ﰲ ﻲـﻫ ﻚـﻠﺗ .ةﺎـﻴﺤﻟا ﻞﻏﺎـﺸﻣ ﻦـﻋ ًاﺪـﻴﻌﺑو ﺔـﺋدﺎﻬﻟا ﻰﻘﻴـﺳﻮﳌاو ﻒـﺻﻮُﻳ ﻻ ًارﻮﻌـﺷ ﺎـﻨﺤﻨتم ﻲـﺘﻟا ﺔﻄﻴـﺴﺒﻟا برﺎـﺠﺘﻟا وأ تﺎـﻈﺤﻠﻟا ﺔﻄﻴـﺴﺒﻟا تا ّﺬﻠﳌا هﺬﻫ ﺔﻤﻴﻘﻟ ﺎـﻧﺮﻳﺪﻘﺗ دادزا ﺪـﻗو .ةدﺎﻌـﺴﻟا ﻦـﻣ راﺮﻤﺘـﺳا ءاﱪـﺨﻟا ﻊـﻗﻮﺘﻳو .ﺔـﻴﳌﺎﻌﻟا ﺔـﺤﺋﺎﺠﻟا تﺎـﻌﺒﺗ ﻊـﻣ ﺶـﻳﺎﻌﺘﻟا ﻦـﻣ مﺎـﻋ ﺪـﻌﺑ ﻊﻓر ﺪـﻌﺑ ﻰﺘﺣ ،هﺪـﻌﺑ ﺎـﻣو يرﺎـﺠﻟا مﺎـﻌﻟا لﻼـﺧ ﺔـﻴﻣﻮﻴﻟا ةﺎـﻴﺤﻟا برﺎـﺠﺘﻟ ﺎـﻧﺮﻳﺪﻘﺗ .ﺔـﻳزاﱰﺣﻻا تاءاﺮـﺟﻻاو دﻮـﻴﻘﻟا ةﺮـﻳﺪﳌاو يﺮـﻳﴪﻟا ﺲـﻔﻨﻟا ﻢـﻠﻋ ﺔـﻴﺋﺎﺼﺧأ ،يﺪـﻳﺮﻓأ ﺔـﺤﻟﺎﺻ ةرﻮـﺘﻛﺪﻟا ﺪـﻛﺆﺗ ﻒـﻠﻜﺗ ﻻ ﺔﻄﻴـﺴﺒﻟا ةدﺎﻌـﺴﻟا تﺎـﻈﺤﻟ” :ﺎـﻴﺑارأ سوﺎـﻫ ﺖـﻳﻻ اذ ةدﺎـﻴﻌﻟ ﺔـﻳرادﻹا بﴩـﺘﻧ نأ ﺎـﻨﻴﻠﻋ .ةدﺎﻌـﺴﻟﺎﺑ ﻢﻛﺮﻌـﺸﺗ نأ ﻦـﻜيمو ،ﺖـﻗﻮﻟا وأ لﺎـﳌا ﻦـﻣ يرـﺜﻜﻟا ماﻛ ،ةيرﺒﻛ تﺎـﻋﺮﺠﺑ ﺎﻬﻣوﺪﻗ رﺎـﻈﺘﻧا ﻦﻣ ًﻻﺪﺑ ،ﺔـﻴﻣﻮﻴﻟا ةﺎـﻴﺤﻟا ﻞـﻴﺻﺎﻔﺗ ﰲ ةدﺎﻌـﺴﻟا ﰲ ًءاﻮـﺳ ،ﺔﻔﻠﻜﺘﻣ يرـﻏو ﺔﻄﻴـﺴﺑ ﺔـﻘﻳﺮﻄﺑ ةيرـﺒﻜﻟا برﺎـﺠﺘﻟا ﺔـﻋور ﺶـﻴﻌﻧ نأ ﻦـﻜيم “.ﺔـﻴﻣﻮﻴﻟا قﻮـﺴﺘﻟا تﻻﻮـﺟ وأ تازﺎـﺟإ وأ فﺎـﻓز تﻼـﻔﺣ اذماـﻠﻓ ،خذﺎـﺒﻟاو فﱰـﳌا ةﺎـﻴﺤﻟا بﻮﻠـﺳﺄﺑ ﻂـﺳوﻷا قﴩـﻟا ﺔـﻘﻄﻨﻣ ﰲ ﺮﻬﺘـﺸﻧ ﻪـﺟّﻮﺘﻟاو ةيرـﺒﻜﻟا ﻂـﻄﺨﻟا ﻦـﻋ ﲇـﺨﺘﻟا ﻲـﻨﻌﻳ يﺬـﻟا ﺪـﻳﺪﺠﻟا هﺎـﺠﺗﻻا اﺬـﻫ ﻰـﻨﺒﺘﻧ ﺔـﻣزﻷا تﺎـﻴﻋاﺪﺗ ﻲـﻫ هﺬـﻫ” :ﺔـﺤﻟﺎﺻ ةرﻮـﺘﻛﺪﻟا ﺐـﻴﺠﺗ ؟ ﺔﻄﻴـﺴﺒﻟا برﺎـﺠﺘﻟا ﻮـﺤﻧ ﺲﻴﻟو ﺪﻛﺆﻣ يرـﻏ ﻞﺒﻘﺘـﺴﳌا نأ مﻮﻴﻟا سﺎﻨﻟا كرﺪﻳ ،ﻂﻄﺨﻟا ﺖـﻋﻮﻨﺗ ماـﻬﻤﻓ .ﺔـﻴﳌﺎﻌﻟا ﺎﻨﻛ ﺎـﻨﻧأ ﻻإ لﺎـﺤﻟا اﺬـﻫ نﺎﻛ ﺎـﳌﺎﻄﻟ .ﴐﺎـﺤﻟا ﲆـﻋ ﺰـﻴﻛﱰﻟا ىﻮـﺳ ﺮـﺧآ رﺎـﻴﺧ ﻢـﻬﻳﺪﻟ سﺎﻨﻟا ﻊﻴﺠـﺸﺗ ﰲ ﺔﻣزﻷا هﺬـﻫ ﻞـﻀﻔﺑ فﱰـﻌﻧ نأ ﺎـﻨﻴﻠﻋو ،ﻲـﻤﻫو ينـﻘﻴﺑ ينـﻋوﺪﺨﻣ You know the dreamy sequence: you close your eyes as you soak in a warm bathtub fi lled with exactly the right height of bubbles, you’re surrounded by scented candles while chillout tunes play in the background, and your phone (and the kids) are nowhere to be seen, or heard. This is a micro moment, or the experience of a micro joy, a small but perfect feeling of happiness or bliss. And after a year of living in a global pandemic, we’ve become connoisseurs of appreciating these simpler joys – so much so, that experts believe this gratitude for the everyday moments could mould how we continue to live our lives in 2021 and beyond, even as restrictions relax. “These moments are low investment of cost and time, but high on return of joy,” explains Dr Saliha Afridi, clinical psychologist and managing director of The LightHouse Arabia. “The idea is to drip joy into your life, rather than wait for the big gulps. Or it can be doing big things in a small way – this could be micro weddings, micro holidays, or micro shopping sprees where you’re still experiencing the big events in life, just done modestly.” As a region, we’re known for opting for the extravagant and the luxury, so why are we embracing this new trend which means putting big plans on the back burner to opt for low-key instead? “This is one effect of Covid-19, people realising that they can plan all they want, but since the future is uncertain, they are focusing more on the present moment,” says Dr Saliha. “The thing is, the future has always been uncertain, we just had the illusion of certainty, so this is one gift Covid gave to some people – to keep them focused on the here and now.” Magic Micro Grand gestures, extravagant holidays, opulent weddings and long-term plans are being replaced by living in the moment, while appreciating the simpler things in life: 2021 is all about the micro joys… Words by DEVINDER BAINS HBSA_002_050to052_Micro Magic_11669684.indd 5004/07/2021 12:02:40 PM The TALKING POINT 51 Harper’s Bazaar Saudi Summer 2021 And the pandemic has also instilled a new sense of gratitude: “After experiencing isolation and quarantine, people can appreciate the simple things in life,” continues Dr Saliha. “Instead of going away on an expensive beach holiday, a walk on the beach seems fulfi lling.” Even better, this appreciation of the micro comes with health benefi ts: “When we are grateful, the parts of our brain associated with reward, motivation, and bonding are activated,” explains Dr Saliah. “We have better sleep, decreased symptoms of depression and anxiety, and feel a deep sense of connectedness to ourselves and the people in our lives.” She continues: “One of the main chemicals secreted during the experience of gratitude is oxytocin, which is also known as the bonding or love hormone. It’s linked to positive experiences in humans including trust, empathy, positive memories, positive communication and being able to pick up on bonding cues in relationships. You are more relaxed, trusting, and experience psychological stability.” And this connection to those dearest to us, be it the loved ones we’ve missed or lost during Covid restrictions, or those who were in our pandemic pods or bubbles, is one of the reasons for the rise in ‘micro get-togethers’ in place of huge parties and events to celebrate milestones. “Whilst sending out invites, people have an important thing in mind: quality trumps quantity,” reveals Rasha Badran, managing director at UAE events company The Purple Chair, as she discusses the increase she’s seeing in requests for smaller birthday celebrations and weddings. “They now want to celebrate with the ones dearest to them, prioritising their loved ones and keeping their guest lists small and their event more meaningful. Speeches are rich with emotion about appreciating the people dearest to them and emotions are high. Its very rare to fi nd an unfamiliar face or a very distant relative at a wedding, which creates a more quality experience rather than fi lling seats just for the sake of a throwing a grandiose wedding.” And so the term ‘micro wedding’ has been trending again, with couples forgoing guest lists of up to 300 for 30 to 50 people, or swapping huge ceremonies for smaller, more intimate, settings. “Less people doesn’t always mean less of a wedding,” explains Rasha. “Covid has pushed everyone to be creative, with many clients splurging on fun entertainment, large-scale luxury balloon installations, customised masks or custommade cakes for every guest instead of a large cake so guests do not share. Some couples are opting for a more fi ne-dining experience or a weekend-away wedding.” It’s a trend that Dubai-based Salma El Shahed, 28, and her husband Karim, 30, have adopted for the wedding they were prepping for as we went to print. “Our pre-pandemic guest list didn’t go over 90 people, so we never really wanted to have a massive wedding, but 30? That was never the plan. And here we are, planning a micro wedding,” says Salma, who was engaged in December 2019 and has had the ceremony postponed twice. “Having fewer people at the big day does mean we can give them a better party, all while redirecting the remaining budget to a fancier and longer honeymoon, or that really expensive sofa for our new home.” And lockdowns and Covid restrictions have helped the communications manager reassess what’s important. “I have been planning my wedding ever since I attended my aunt’s wedding when I was nine. Since then, years of other weddings, fi lms, bridal magazines, and bridal social media have infl ated the wedding of my dreams,” says Salma with honesty. “The pandemic has taught me that just because you’ve always wanted something, doesn’t mean it will happen. And that’s alright, because I learnt to fi nd the magic in what I do have, which are the things that truly matter. And I have never felt better.” And micro-weddings could be here to stay. “We believe that this trend has started out of necessity but ultimately people will realise theres a lot more to gain from micro weddings,” says Rasha. “Most of our clients are indeed opting for this, they are turning their micro wedding into a micro experience.” So will we be able to continue embracing the other micro joys we’ve come to appreciate? “To be grateful, and appreciative of the small joys in life, it is an intentional and conscious practice that we must continue to engage,” explains Dr Saliha. “As we get more frequent and fl uid access to the things we used to have pre-Covid, if we don’t become intentional about this practice, we are most likely going to adapt, and start taking them for granted once again.” But practice makes perfect: “It takes a mindful person, who makes an intention to be able to enjoy and be grateful for the simple things in life, again and again.” DR SALIHA AFRIDI ON HOW TO FIND THE MICRO JOYS “ T H E I D E A I S T O D R I P J O Y I N T O Y O U R L I F E , R A TH E R TH A N W A IT F O R T H E B I G G U L P S . O R I T C A N B E D O I N G B I G T H I N G S I N A S M A L L W A Y ; E X P E R I E N C I N G TH E BI G E V E N T S I N L I F E , J U S T D ON E MO D E S T L Y ” D r S a l i h a A f r i d i Find something small that you enjoy such as reading on the beach, walking in the park, having a foot soak while watching TV, or having a picnic with friends, and switch off from everything else to have your micro moment of joy. Slow down. If you are rushing around it is unlikely that you will pick up on the micro- joyful moments. Make a rule to not look at your electronic device while you drive or walk, and enjoy the beautiful blue sky or the warmth of the sun on your face. Memorise the moment. Engage the fi ve senses and take a mental and emotional snapshot. Just because you are having these experiences does not mean they will be encoded in your psyche, you have to go beyond paying attention, and actually notice the details of how you feel. Express it. Write about it, speak about it or draw it – do something to deepen the feeling you experienced in those micro- joyful moments. This further locks it into your memory as a positive experience. PHOTOGRAPHY BY BLANK GRA Y , SHUTTERSTOCK ةرﻮﺘﻛﺪﻟا ﺢﺋﺎﺼﻧ يﺪﻳﺮﻓأ ﺔﺤﻟﺎﺻ رﺎﻌﺸﺘﺳﻟﺎ ﺔﻄﻴﺴﺒﻟا تاﺬﻠﻤﻟا HBSA_002_050to052_Micro Magic_11669684.indd 5104/07/2021 12:02:56 PM52 Harper’s Bazaar Saudi Summer 2021 The TALKING POINT ﻲﻓ ةدﺎﻌﺴﻟا بﺮﺸﺘﻧ نأ ﺎﻨﻴﻠﻋ” ﺎﻫرﺎﻈﺘﻧا ﻦﻣ ًﻟﺎﺪﺑ ،ةﺎﻴﺤﻟا ﻞﻴﺻﺎﻔﺗ ﺶﻴﻌﻧ نأ ﻦﻜﻤﻳ ﺎﻤﻛ .ةﺮﻴﺒﻛ تﺎﻋﺮﺠﺑ ﺔﻄ ّﺴﺒﻣ ﺔﻘﻳﺮﻄﺑ ةﺮﻴﺒﻜﻟا برﺎﺠﺘﻟا ﺔﻋور .“ﺔﻔﻠﻜﺘﻣ ﺮﻴﻏو يﺪﻳﺮﻓأ ﺔﺤﻟﺎﺻ ةرﻮﺘﻛﺪﻟا .“ﺔﻨﻫاﺮﻟا ﺔـﻈﺤﻠﻟﺎﺑ عﺎﺘﻤﺘـﺳﻻا ﲆـﻋ ﺔـﻣزﻷا ﺖﻤﻫﺎـﺳ ،ىﺮـﺧﻷا ﺎـﻬﺗﺎﻴﺑﺎﺠﻳإ ﻦـﻣو .ﺎـﻨﻠﺧاد ﰲ نﺎـﻨﺘﻣﻻا رﻮﻌـﺷ ﺰـﻳﺰﻌﺗ ﰲ ﺔـﻴﺤﺼﻟا ﺮـﺠﺤﻟا ﺔـﺑﺮﺠﺗ ﺪـﻌﺑ” :ﺔـﺤﻟﺎﺻ ةرﻮـﺘﻛﺪﻟا ﻊـﺑﺎﺘﺗو تاﺬـﻠﳌا ﺔـﻴﻤﻫأ سﺎـﻨﻟا كردأ ،لﺰـﻨﳌا ﰲ ءﺎـﻘﺒﻟاو ﴚـﳌا ﺔـﺑﺮﺠﺗ ﺖـﺤﺒﺻﺄﻓ ،ةﺎـﻴﺤﻟا ﰲ ﺔﻄﻴـﺴﺒﻟا ةزﺎـﺟإ ﰲ بﺎـﻫﺬﻟا ﺔـﻌﺘﻣ يزاﻮـﺗ ﺊﻃﺎـﺸﻟا ﲆـﻋ برﺎﺠﺘﻟا هﺎـﺠﺗ نﺎﻨﺘﻣﻻا اﺬـﻫو .“ﺔـﻔﻠﻜﻣ ﺔﻴﺌﻃﺎـﺷ ،ﺔـﻴﺤﺼﻟا ﺪـﺋاﻮﻔﻟا ﻦـﻣ يرـﺜﻜﻟا ﻞـﻤﺤﻳ ﺔﻄﻴـﺴﺒﻟا رﻮﻌـﺸﻟا ﺰـّﻔﺤﻳ” :ﺔـﺤﻟﺎﺻ ةرﻮـﺘﻛﺪﻟا ﺢـﺿﻮﺗ ماـﻛ ةﺄـﻓﺎﻜﳌا ﻦـﻋ ﺔﻟوﺆـﺴﳌا غﺎـﻣﺪﻟا ءاﺰـﺟأ نﺎـﻨﺘﻣﻻﺎﺑ ّﺪﺤﻟاو مﻮـﻨﻟا ﺔـﻴﻋﻮﻧ ينـﺴﺤﺗ ﱃإ هروﺪـﺑ يدﺆـﻳ ماـﻣ ،ﻲـﻔﻃﺎﻌﻟا طﺎـﺒﺗرﻻاو ﺰـﻴﻔﺤﺘﻟاو ﺎﻨـﺴﻔﻧأ ﻊـﻣ مﺎﺠـﺴﻧﻻا ﻦـﻣ ﻖـﻴﻤﻋ رﻮﻌـﺷ ﺰـﻴﻔﺤﺗو ﻖـﻠﻘﻟاو بﺎـﺌﺘﻛﻻا ضاﺮـﻋأ ﻦـﻣ ﻦﻣو ﺔﻴﺋﺎﻴﻤﻴﻛ ﻞـﻗاﻮﻧ ﻢـﺴﺠﻟا زﺮﻔﻳ ،نﺎﻨﺘﻣﻻﺎﺑ رﻮﻌـﺸﻟا ﺪﻨﻋ” .ﺎﻨﻟﻮﺣ ﻦـﻣ صﺎﺨـﺷﻷاو اﺬﻫ ﻂﺒﺗﺮﻳو .ﺐـﺤﻟا وأ ﻂـﺑاﱰﻟا نﻮـﻣﺮﻬﺑ ًﺎـﻀﻳأ فﺮـﻌﻳ ﺎـﻣ وأ ،ينـﺳﻮﺘﻴﺴﻛوﻷا ﺎـﻬﻤﻫأ ﲆﻋ ةرﺪـﻘﻟاو ﺔـﻴﺑﺎﺠﻳﻹا برﺎـﺠﺘﻟاو تﺎـﻳﺮﻛﺬﻟاو ﻒـﻃﺎﻌﺘﻟاو ﺔـﻘﺜﻟا ﺮﻋﺎـﺸبم نﻮـﻣﺮﻬﻟا .“ﴘـﻔﻨﻟا راﺮﻘﺘـﺳﻻاو ﺔـﺣاﺮﻟا ﻦـﻣ ًارﻮﻌـﺷ ﺢـﻴﺘﻳ ﺎـﻣ ،ﻦـﻳﺮﺧﻵا ﻊـﻣ ﻞـﺻاﻮﺘﻟا ﺮـﺠﺤﻟا ةﱰـﻓ لﻼـﺧ ﻢـﻬﻴﻟإ ﺎﻨﻘﺘـﺷا ﻦـﻳﺬﻟا ﺎـﻨﺋﺎﺒﺣأ ﻊـﻣ ﻞـﺻاﻮﺘﻟا ﱃإ ﺎـﻨﺗدﻮﻋ ﻊـﻣ تﺎﺒـﺳﺎﻨﳌاو تﻼـﻔﺤﻟا ﻦـﻣ ًﻻﺪـﺑ ةيرـﻐﺼﻟا تاءﺎـﻘﻠﻟا ﻮـﺤﻧ ﺎـﻨﻬﺟﻮﺗ ﺪـﻳاﺰﺘﻳ ،ﱄﺰـﻨﳌا The Purple Chair ﺔـﻛﴩﻟ ﺔـﻳرادﻹا ةﺮـﻳﺪﳌا ،نارﺪـﺑ ﺎـﺷر ﺖﻔـﺸﻛ ﺪـﻘﻓ .ةيرـﺒﻜﻟا دﻼـﻴﳌا دﺎـﻴﻋأو فﺎـﻓﺰﻟا تﻼـﻔﺣ ﲆـﻋ ﺐـﻠﻄﻟا ﰲ ةدﺎـﻳز ﻦـﻋ ،تﺎﺒـﺳﺎﻨﻤﻠﻟ ﺔـﻴﺗارﺎﻣﻹا ﲆﻋ ﺰﻛﺮﻳ ﻞـﻔﺣ ﰲ ﻢﻬﺘﺒﺣأ ﻊـﻣ لﺎـﻔﺘﺣﻻا نﻮـﻠ ّﻀﻔﻳ سﺎـﻨﻟا ﺢـﺒﺻأ” : ًﺔـﻠﺋﺎﻗ ،ةيرـﻐﺼﻟا تﻼﻔﺤﻟا ﰲ ﻰﻘﻠﺗ ﻲـﺘﻟا تماﻠﻜﻟا ﻞﻤﺤﺗو ،صﺎﺨـﺷﻷا دﺪﻋ ﻦﻣ ثرـﻛأ ﺔـﻳﻮﻨﻌﳌا ﺔـﻤﻴﻘﻟا ًاﺪـﺟ ردﺎـﻨﻟا ﻦـﻣ تﺎـﺑ ماـﻛ ،ﺔـﻗدﺎﺼﻟا نﺎـﻨﺘﻣﻻاو ﺮـﻳﺪﻘﺘﻟا ﺮﻋﺎـﺸﻣ ﻦـﻣ يرـﺜﻜﻟا مﻮـﻴﻟا ﺔﻴﻘﻴﻘﺣو ةﺰـﻴﻤﻣ ﺔﺑﺮﺠﺘﺑ عﺎﺘﻤﺘـﺳﻼﻟ ،فﺎـﻓﺰﻟا تﻼـﻔﺣ ﰲ بﺮﻘﻣ يرـﻏ ﺺﺨـﺷ دﻮـﺟو .“ﻢﺨﺿ فﺎـﻓز ﻞـﻔﺣ ﺔـﻣﺎﻗإ دﺮـﺠﳌ صﺎﺨـﺷﻷا دﺪـﻋ ةدﺎـﻳز ﻦـﻣ ًﻻﺪـﺑ أﺪـﺑو ،ىﺮـﺧأ ةﺮـﻣ رﻮـﻬﻈﻠﻟ “ةيرـﻐﺼﻟا فﺎـﻓﺰﻟا تﻼـﻔﺣ” ﺢـﻠﻄﺼﻣ دﺎـﻋ اﺬـﻜﻫو عﺎﺘﻤﺘـﺳﻼﻟ ﺔـﻤﺨﻀﻟا تﻻﺎـﻔﺘﺣﻻاو ﺔـﻠﻳﻮﻄﻟا فﻮـﻴﻀﻟا ﻢـﺋاﻮﻗ ﻦـﻋ نﻮـﻠﺨﺘﻳ جاوزﻷا ﻞﻔﺣ ﻰﻨﻌﻣو ﺔﻤﻴﻗ ﻂـﺒﺗﺮﺗ ﻻ” :ﺎـﺷر ﺢﺿﻮﺗ ﺚﻴﺣ ،ﺔﻴﺻﻮﺼﺧو ﺔـﻴﻤﻴﻤﺣ ثرـﻛأ ءاﻮـﺟﺄﺑ مﻮـﻴﻟا ءﻼـﻤﻌﻟا ﺐـﻠﻏﺄﻓ .ةيرـﺧﻷا ﺔـﻣزﻷا ﻪـﺗﺪﻛأ ﺎـﻣ اﺬـﻫو .فﻮـﻴﻀﻟا دﺪـﻌﺑ فﺎـﻓﺰﻟا نﻮـﻟﺎﺒﻟا تارﻮـﻜﻳدو ﻪـﻴﻓﱰﻟا ضوﺮـﻌﺑ نﻮﻌﺘﻤﺘـﺴﻳ ﻦـﻣ ًﻻﺪـﺑ ،ﺔـﺼﺼﺨﳌا ﻚـﻴﻜﻟا ﺐـﻟاﻮﻗ وأ ﺔـﻌﻨﻗﻷاو .ﻊـﻴﻤﺠﻟا ﺎـﻬﻴﻓ كرﺎـﺸﺘﻳ ﻲـﺘﻟا ةيرـﺒﻜﻟا ﻚـﻴﻜﻟا ﺐـﻟاﻮﻗ وأ ةﺮـﺧﺎﻔﻟا مﺎـﻌﻄﻟا برﺎـﺠﺗ جاوزﻷا ﺾـﻌﺑ رﺎـﺘﺨﻳو .“عﻮﺒـﺳﻷا ﺔـﻳﺎﻬﻧ ﺔـﻠﻄﻋ ﰲ ﺔـﺋدﺎﻬﻟا فﺎـﻓﺰﻟا تﻼـﻔﺣ بيد ﰲ ﺔـﻤﻴﻘﳌا ﺪﻫﺎـﺸﻟا ﻰﻤﻠـﺳ ﻪـﺘﻠﻌﻓ ﺎـﻣ اﺬـﻫ ،ًﺎـﻣﺎﻋ 30 ﻎـﻟﺎﺒﻟا ﻢـﻳﺮﻛ ﺎـﻬﺟوزو ًﺎـﻣﺎﻋ 28 ﺔـﻐﻟﺎﺒﻟاو ﻰﻤﻠـﺳ لﻮﻘﺗ ﺚﻴﺣ ،ماـﻬﻓﺎﻓز ﻞـﻔﺤﻟ ﻂـﻴﻄﺨﺘﻟا ءﺎـﻨﺛأ ﻢﺗو 2019 ﱪﻤـﺴﻳد ﺮﻬـﺷ ﺬـﻨﻣ ﺖـﺒﻄﺧ ﺖـﻧﺎﻛ ﻲـﺘﻟا ﺎﻨﻓﻮﻴﺿ ﺔئمﺎﻗ زوﺎـﺠﺘﺗ لم” :ينﺗﺮﻣ ﺎـﻬﻓﺎﻓز ﻞـﻔﺣ ﻞـﻴﺟﺄﺗ ﺔـﻣﺎﻗﺈﺑ ﺐـﻏﺮﻧ ﻦـﻜﻧ لم ﺎـﻨﻧﻷ ،ًﺎﺼﺨـﺷ 90 ءﺎـﺑﻮﻟا ﻞـﺒﻗ ﻢـﻴﻘﻧ نأ ًاﺪـﺑأ ﻞـﻴﺨﺘﻧ لم ﻦـﻜﻟو ،ًﺎـﺳﺎﺳأ ﻢـﺨﺿ ﻞـﻔﺣ نﻵا ﻦﺤﻧ ﺎﻫو ،ﻂـﻘﻓ ﻒﻴﺿ 30 رﻮـﻀﺤﺑ فﺎﻓز ﻞـﻔﺣ دﺪﻋ دﻮﺟو نﻷ ،ﻂﻴـﺴﺑو يرﻐﺻ فﺎـﻓز ﻞﻔﺤﻟ ﻂـﻄﺨﻧ ﺔﻓﺎﺿﻹﺎﺑ ،ﻞـﻀﻓأ ﺔـﺑﺮﺠﺗ ﻦـﻤﻀﻳ فﻮـﻴﻀﻟا ﻦـﻣ ﻞـﻴﻠﻗ ثرـﻛأو لﻮـﻃأ ﻞـﺴﻋ ﺮﻬـﺷ ءﺎـﻀﻘﻟ تﺎـﻘﻔﻨﻟا يرـﻓﻮﺗ ﱃإ .“ﺪـﻳﺪﺠﻟا ﺎـﻨﻟﺰﻨﳌ ﺮـﺧﺎﻔﻟا ثﺎـﺛﻷا ءاﴍ وأ ﺔـﻴﻫﺎﻓر ﺎﻬﺘﺿﺮﻓ ﻲـﺘﻟا دﻮﻴﻘﻟاو ﺮـﺠﺤﻟا تاءاﺮـﺟإ تﺪﻋﺎـﺳو ﰲ ﺔﻤﻬﳌا رﻮـﻣﻷا ﲆﻋ ﺰـﻴﻛﱰﻠﻟ ﻞـﺻاﻮﺘﻟا ةﺮـﻳﺪﻣ ﺔـﻣزﻷا فﺎـﻓز يرﻮـﻀﺣ ﺬـﻨﻣ ﰲﺎـﻓز ﻞـﻔﺤﻟ ﻂـﻄﺧأ” :ةﺎـﻴﺤﻟا ﺬـﻨﻣو ،يﺮـﻤﻋ ﻦـﻣ ﺔﻌـﺳﺎﺘﻟا ﰲ ﺖـﻨﻛ ﺎـﻣﺪﻨﻋ ﻲـﺘﻤﻋ فﺎـﻓﺰﻟا ﻞـﻔﺣ ةرﻮـﺻ ﻲـﻨﻫذ ﰲ ﻢـﺳرأ ينـﺤﻟا ﻚـﻟذ ﺎﻬﺘﻳأرو ﺎـﻬﺗﴬﺣ ﻲﺘﻟا فﺎـﻓﺰﻟا تﻼﻔﺤﺑ ةﺮـﺛﺄﺘﻣ ﱄﺎـﺜﳌا ﺲﻴﻟ نأ ﻲـﻨﺘﻤﻠﻋ ﺔﺤﺋﺎﺠﻟا ﻦـﻜﻟ ،تﻼـﺠﳌاو مﻼـﻓﻷا ﰲ ﺔﻋﺎﻨﻘﻟا هﺬﻬﺑ ةﺪﻴﻌـﺳ ﺎﻧأو ،ﻪﻛرﺪﻳ ءﺮـﳌا هﺎﻨﻤﺘﻳ ﺎـﻣ ﻞﻛ .“فوﺮﻈﻟا ﻞﻛ ﰲ ةدﺎﻌﺴﻟا ﺮﻌـﺸﺘﺳأ نأ ﺖﻤﻠﻌﺗ ﻲﻨﻧﻷ ،ﺔـﺤﺋﺎﺠﻟا ءﺎـﻬﺘﻧا ﺪـﻌﺑ ﻰـﺘﺣ ةيرـﻐﺼﻟا فﺎـﻓﺰﻟا تﻼـﻔﺣ ﺮﻤﺘـﺴﺗ نأ ﻦـﻜﻤﳌا ﻦـﻣو ،ﺎﻫﺎﻨـﺸﻋ ﻲﺘﻟا ﺔﻴﺋﺎﻨﺜﺘـﺳﻻا فوﺮـﻈﻟا ﻞـﻇ ﰲ ﻪـﺟﻮﺘﻟا اﺬـﻫ ﺪـﻟو” :ﺎـﺷر لﻮـﻘﺗ ﺚـﻴﺣ ﻞﻴيم ﺚﻴﺣ ،ةيرـﻐﺼﻟا فﺎﻓﺰﻟا تﻼـﻔﺣ تﺎـﻴﺑﺎﺠﻳإ ﺖﻗﻮﻟا ﻊـﻣ نﻮﻛرﺪﻴـﺳ سﺎـﻨﻟا ﻦـﻜﻟ .“ﺔﺻﺎﺨﻟا برﺎـﺠﺘﻟاو ةيرـﻐﺼﻟا فﺎـﻓﺰﻟا تﻼـﻔﺤﺑ عﺎﺘﻤﺘـﺳﻼﻟ ﺎـﻨﺋﻼﻤﻋ ﻢـﻈﻌﻣ :ﺔﺤﻟﺎﺻ ةرﻮﺘﻛﺪﻟا ﺐـﻴﺠﺗ ؟ﺔﻄﻴـﺴﺒﻟا تاﺬﻠﳌا هﺬﻬﺑ عﺎﺘﻤﺘـﺳﻻا ﻞﺻاﻮﻨـﺳ ﻞﻫ ﻦـﻜﻟ ،ﺎـﻬﻴﻠﻋ ﺐـﻇاﻮﻧ نأ ﺐـﺠﻳ ﺔـﻴﻋاو ﺔـﺳرماﻣ ﺔﻄﻴـﺴﺒﻟا ةﺎـﻴﺤﻟا تﺎـﻈﺤﻠﺑ عﺎﺘﻤﺘـﺳﻻا” ﺔـﺳرماﻣ ﲆﻋ ﺰـﻛﺮﻧ نأ ﺎـﻨﻴﻠﻋ ،ﺔـﺤﺋﺎﺠﻟا ﻞـﺒﻗ ﻪـﺘﻌﻴﺒﻃ ﱃإ ةﺎـﻴﺤﻟا عﺎـﻘﻳإ ةدﻮـﻋ ﻊـﻣو ﻢﻠـﺴﻧو ةيرـﻐﺼﻟا ﻞـﻴﺻﺎﻔﺘﻟا هﺬـﻫ دﻮـﺟو ﲆـﻋ ًادﺪـﺠﻣ دﺎـﺘﻌﻧ نأ ﻞـﺒﻗ ﻲـﻋﻮﻟا اﺬـﻫ ةدارﻹاو ﻲـﻋﻮﻟﺎﺑ ﲆﺤﺘﻧ نأ ﺎـﻨﻴﻠﻋ” :ﺐـﻳرﺪﺘﻟا ﰲ ﻦـﻤﻜﻳ ﻚـﻟذ ﰲ ﴪـﻟاو .“ًﻻﺪـﺟ ﺎـﻬﺑ .“ًﺎئماد ةيرـﻐﺼﻟا ةﺎـﻴﺤﻟا ﻞـﻴﺻﺎﻔﺘﺑ عﺎﺘﻤﺘـﺳﻼﻟ ﻪـﺑ عماﺘـﺳﻻا ﻢـﻜﻨﻜيم ﻂﻴـﺴﺑ طﺎـﺸﻧ ﻦـﻋ اﻮـﺜﺤﺑا ﺔـﻘﻳﺪﺤﻟا ﰲ ﴚـﳌا وأ ﺊﻃﺎـﺸﻟا ﲆـﻋ ةءاﺮـﻘﻟﺎﻛ ﻞﻛ ﻦـﻋ ًاﺪـﻴﻌﺑ ﺔـﻈﺤﻠﻟا ﲆـﻋ ﺰـﻴﻛﱰﻟا ﺔـﻟوﺎﺤﻣ ﻊـﻣ .ىﺮـﺧﻷا ةﺎـﻴﺤﻟا ﻞﻏﺎـﺸﻣ لم ﺎـﻣ ًﻼﻬـﺳ ﺲـﻴﻟ ﺔﻄﻴـﺴﺒﻟا برﺎـﺠﺘﻟا ﺮـﻛﺬﺗ ،ﺎـﻬﻠﻴﺻﺎﻔﺗ ﻞﻜـﺑ ﺮﻌـﺸﻧو ﺔـﻈﺤﻠﻟا ﰲ ﺲـﻤﻐﻨﻧ ﺲـﻤﺨﻟا ﻢﻜـ ّﺳاﻮﺣ اﻮﻌﻤﺠﺘـﺴﺗ نأ ﺐـﺠﻳ ﻚـﻟﺬﻟ .ًﺎﻳرﻮﻌـﺷ ﺔـﻈﺤﻠﻟا ﻖـﻴﺛﻮﺗ ﻦـﻣ اﻮـﻨﻜﻤﺘﺗ ﻰـﺘﺣ ﺪﻨﻋ ةيرـﻐﺼﻟا ةﺎـﻴﺤﻟا ﻞـﻴﺻﺎﻔﺗ ﺔـﻈﺣﻼﻣ ﺐـ ُﻌﺼﺗ مﺪـﻌﺑ ﺢـﺼﻨُﻳ ﻚـﻟﺬﻟ ،ﺔـﻌﻳﴪﻟا ﺎـﻬﺗيرﺗو ﺔـﺒﻛاﻮﻣ ةدﺎـﻴﻘﻟا ءﺎـﻨﺛأ ﺔـﻴﻧوﱰﻜﻟﻹا ةﺰـﻬﺟﻷا ماﺪﺨﺘـﺳا وأ ﺔـﻴﻓﺎﺼﻟا ءماـﺴﻟا ﺪﻬـﺸﻣ ﻞـﻣﺄﺗو ﴚـﳌا وأ .ﺔـﺌﻓاﺪﻟا ﺲﻤـﺸﻟا ﺔﻌـﺷﺄﺑ عﺎﺘﻤﺘـﺳﻻا ﺦﻴـﺳﱰﻟ ﻢـﺳﺮﻟا وأ ﺚـﻳﺪﺤﻟا وأ ﺔـﺑﺎﺘﻜﻟﺎﺑ او ّﱪـﻋ تﺎـﻈﺤﻠﻟا ﻚـﻠﺗ ﰲ ﺎﻫﻮﻤﺘـﺸﻋ ﻲـﺘﻟا ﺮﻋﺎـﺸﳌا .ةﺮﻛاﺬﻟا ﰲ ﺔﻴﺑﺎﺠﻳإ ﺔﺑﺮﺠﺘﻛ ﻖّﺛﻮﺗ ﻰﺘﺣ ﺔﻄﻴـﺴﺒﻟا HBSA_002_050to052_Micro Magic_11669684.indd 5204/07/2021 12:03:07 PM53 Harper’s Bazaar Saudi Summer 2021 As the world continues to discover a stream of creativity from the Kingdom, we reveal some of the coolest regional concept stores that are pinning local talent on a global map ﻞﺻاﻮﺗ ﺎﻤﻨﻴﺑ ،يدﻮﻌﺴﻟا عاﺪﺑﻟﺈا ﻰﻠﻋ ءﻮﻀﻟا ﻂﻠﺴﺗ ﻲﺘﻟا ﺮﺟﺎﺘﻤﻟا زﺮﺑأ ﻦﻴﺑ لﻮﺠﺘﻧ ﻢﻟﺎﻌﻟا رﺎﻬﺑإ ﺔﻴﻠﺤﻤﻟا ﺐﻫاﻮﻤﻟا Words by AYESHA S. SHEHMIR SE C R E T S A U DI HBSA_002_053to057_ConceptStores_11725764.indd 5304/07/2021 02:43:12 PM54 Harper’s Bazaar Saudi Summer 2021 Home to some of the most stylish budding Arab brands in the region, Homegrown Market is dotted with colourful items across fashion, beauty, home and food. When it fi rst launched in 2014, it was already a bustling space with 12 labels under its belt. Today, it houses over 150 brands from the region, successfully nurturing not just a store, but a creative community. Shoppers will fi nd elegant abayas and kaftans by FJ Design, multicoloured face masks by Kamami, organic Japan-inspired tea by MaChii, among many other keepsakes. Like neighbouring concept stores in the Kingdom, Homegrown’s biggest goal is to highlight deserving Arab talent to an international audience by providing a space to fl ourish away from home. It’s no surprise then that some of these brands have gone on to launch their very own fl agship stores. ،ﺔــﻳﴫﻌﻟا ﺔــﻴﺑﺮﻌﻟا تﺎــﻣﻼﻌﻟا زﺮــﺑأ ﻦــﻣ ﺔــﻋﻮﻤﺠﻣ ﻦــﻀﺘﺤﻳ لماــﺠﻟاو ﺔــﺿﻮﳌا تﺎــﺠﺘﻨﻣ ﻦــﻣ ًﺔــﻋﻮﻨﻣ ًﺔﻠﻴﻜــﺸﺗ مﺪــﻘﻳو Homegrown Mar- ﻖــﻠﻄﻧا .ﺔــﻴﻟﺰﻨﳌا تﺎﻣﺰﻠﺘــﺴﳌاو ﺔــﻳﺬﻏﻷاو ﱃإ مﻮــﻴﻟا ﻪــﺘﻈﻔﺤﻣ ﻞــﺼﺘﻟ ،ﻂــﻘﻓ ﺔــﻣﻼﻋ 12 ـــﺑ 2014 مﺎــﻋ ket ًﺎــئمﺎﻗ ًﺎــﻴﻋاﺪﺑإ ًﺎــﻌﻤﺘﺠﻣ ﺢــﺒﺼﻳو ﺔــﻴﻤﻴﻠﻗإ ﺔــﻣﻼﻋ 150 ﻦــﻣ ثرــﻛأ ﺔﻌــﺳاو ٍتارﺎــﻴﺧ ينﻗﻮــﺴﺘﻤﻠﻟ ﺮــﺠﺘﳌا اﺬــﻫ ﺢــﻴﺘﻳ .ﻪــﺗاذ ﺪــﺤﺑ ﺔــﻘﻴﻧﻷا تﺎــﻧﺎﻄﻔﻘﻟاو تﺎــﻳﺎﺒﻌﻟا ﻦــﻣ ،ﻢــﻬﺗﺎﻌﻠﻄﺗ ﻒــﻠﺘﺨﻣ ﻲــﺒﻠﺗ يﺎــﺸﻟاو Kamami ﻦــﻣ ﺔــﻧﻮﻠﳌا تﺎــﻣماﻜﻟا ﱃإ FJ Design ﻦــﻣ .يرــﺜﻜﻟا ﺎــﻫيرﻏو MaChii ﻦــﻣ نﺎــﺑﺎﻴﻟا ﻦــﻣ ﻰﺣﻮﺘــﺴﳌا يﻮــﻀﻌﻟا ءﻮــﻀﻟا ﻂﻴﻠــﺴﺗ ﱃإ ،ﺔﻳدﻮﻌــﺴﻟا ﰲ ﺔــﻠﺛماﳌا ﺮــﺟﺎﺘﳌﺎﻛ ،فﺪــﻬﻳو ﻪﻘﺤﺘــﺴﺗ يﺬــﻟا مماــﺘﻫﻻا ﲆــﻋ ﻞــﺼﺤﺘﻟ ﺔــﻴﺑﺮﻌﻟا ﺐــﻫاﻮﳌا ﲆــﻋ ﺎــﻬﻨﻣ ﺪــﻳﺪﻌﻟا حﺎــﺠﻨﺑ ﻢﻫﺎــﺳ ماــﻣ ،لمﺎــﻌﻟا ءﺎــﺤﻧأ ﻒــﻠﺘﺨﻣ ﻦــﻣ .ﺔــﺻﺎﺨﻟا ﺎــﻫﺮﺟﺎﺘﻣ ﺖــﻘﻠﻃأ ﻰــﺘﺣ HOMEGRO WN MARKET @homegrown_market IMAGES SOURCED FROM RESPECTIVE INST AGRAM ACCOUNTS AND BRANDS راﻮﺣ ﺔﻄﻘﻧ HBSA_002_053to057_ConceptStores_11725764.indd 5404/07/2021 02:43:19 PM55 Harper’s Bazaar Saudi Summer 2021 EASTW A Y MARKET Characterised by feminine tones, fl oral-print dinnerware and colourful cotton dresses, Eastway Market transports shoppers to a fantasy world of fashion and home décor. Our top picks include a traditional Chinoiserie vase fi lled with vibrant spring fl owers inspired by de Gournay wallpapers, an elegant candleholder designed for the fashionable hostess and a brand-new tableware set by Farah Tajeddin, the founder of Riyadh-based art-themed dining society, The First Supper. تارﻮــﻜﻳﺪﻟاو ﺔــﺿﻮﳌا ﻦــﻣ ﺔــﳌﺎﺣ ءاﻮــﺟأ ﱃإ هراوز ﺮــﺠﺘﳌا اﺬــﻫ ﺬــﺧﺄﻳ ﺔــﻨﻳﺰﳌا مﺎــﻌﻄﻟا نياوأو ﺔــﻳﻮﺜﻧﻷا ناﻮــﻟﻷا ﰲ ﺮــﻬﻈﺗ ﻲــﺘﻟا ﺔــﻘﻴﻧﻷا ٍتارﺎــﻴﺧ مﺪــﻘﻳو .ﺔــﻧﻮﻠﳌا ﺔــﻴﻨﻄﻘﻟا ينﺗﺎــﺴﻔﻟاو رﺎــﻫزﻷا تﺎــﻌﺒﻄﺑ رﺎــﻫزﺄﺑ ﺔــﺌﻴﻠﳌا ﺔــﻳﺪﻴﻠﻘﺘﻟا ﺔــﻴﻨﻴﺼﻟا تﺎــﻳﺮﻫﺰﳌا ﻦــﻣ ةﺰــﻴﻤﻣو ﺔﻌــﺳاو ﱃإ ،De Gournay ﻦــﻣ نارﺪــﺠﻟا قرو ﻦــﻣ ةﺎﺣﻮﺘــﺴﳌا ﻊــﻴﺑﺮﻟا ﻢــﻴﻤﺼﺗ ﻦــﻣ ﺔــﻳﴫﻌﻟا ةﺪــﺋﺎﳌا تاودأو ﻖــﻴﻧﻷا عﻮﻤــﺸﻟا ﻞــﻣﺎﺣ ﺪــﺋاﻮﳌا ﻖﻴــﺴﻨﺘﻟ The First Supper ﺔــﺴ ﱢﺳﺆﻣ ،ﻦــﻳﺪﻟا جﺎــﺗ حﺮــﻓ .ضﺎــﻳﺮﻟا ﰲ ﺔــﻴﻨﻔﻟا @eastwaymarket HBSA_002_053to057_ConceptStores_11725764.indd 5504/07/2021 02:44:00 PM56 Harper’s Bazaar Saudi Summer 2021 BEIGE Taking its cue from dreamy archways, oud scents and tones of sand, Khobar-based Beige is made for the modern, independent Saudi woman. From skincare, jewellery and accessories to clothing and perfume, the curated space is redefi ning the traditional luxury shopping experience. Kaftans by Joli Design, as well as abayas by Samar and Hurof are some pieces that take centre stage in fashion, while the sleeping pillow mist by vegan, cruelty-free brand Mama’s Alchemy, and hair mist and Black Oud eau de parfum by NooN Perfumes steal the show in self- care and fragrance. ناﻮــﻟﻷاو دﻮــﻌﻟا ﺢــﺋاور ﻦــﻣ ةﺎﺣﻮﺘــﺴﻣ ﺔــﳌﺎﺣ ءاﻮــﺟﺄﺑ ﺮــﺠﺘﳌا ﺰــﻴﻤﺘﻳ ﺔﻴﺼﺨــﺸﻟا ﺔــﺒﺣﺎﺻ ةﴏﺎــﻌﳌا ﺔﻳدﻮﻌــﺴﻟا ةﺪﻴــﺴﻟا ﱃإ ﻪــ ّﺟﻮﺘﻳو ،ﺔــﻴﺑاﱰﻟا تاﺮــﻫﻮﺠﳌاو ةﴩــﺒﻟﺎﺑ ﺔــﻳﺎﻨﻌﻟا تاﴬﺤﺘــﺴﻣ ينــﺑ ﻪــﺗﺎﺠﺘﻨﻣ عﻮــﻨﺘﺗ .ﺔﻠﻘﺘــﺴﳌا برﺎــﺠﺘﻟ ًاﺪــﻳﺪﺟ ًارﺎــﻴﻌﻣ مﺪــﻘﻴﻟ ،رﻮــﻄﻌﻟاو ﺲــﺑﻼﳌاو تاراﻮــﺴﺴﻛﻹاو ﻦــﻣ ﺔﻌــﺳاو ٍتارﺎــﻴﺧ ﻦــﻀﺘﺤﻳو .يﺪــﻴﻠﻘﺘﻟا ﺎــﻬﻣﻮﻬﻔبم ةﺮــﺧﺎﻔﻟا قﻮــﺴﺘﻟا Sa- تﺎــﻳﺎﺒﻋو Joli Design ينــﻃﺎﻔﻗ ﻞــﺜﻣ ﺔﻤــﺸﺘﺤﳌا ﺔــﻳﴫﻌﻟا ءﺎــﻳزﻷا ﻞــﺜﻣ ﺔﻴﺼﺨــﺸﻟا ﺔــﻳﺎﻨﻌﻟا تاﴬﺤﺘــﺴﻣ ﱃإ ﺔــﻓﺎﺿﻹﺎﺑ ، mar and Hurof داﻮــﳌا ﲆــﻋ ﺪــﻤﺘﻌﺗ ﻲــﺘﻟا Mama’s Alchemy ﺔــﻣﻼﻋ ﻦــﻣ ئﺪــﻬﳌا ذاذﺮــﻟا ﺮــﻄﻌﻟا ءﺎــﻣو ﺮﻌــﺸﻟا ﺮــﻄﻌﻣو ،ناﻮــﻴﺤﻟﺎﺑ ﻖــﻓﺮﻟا ئدﺎــﺒﻣ ﻰــﻨﺒﺘﺗو ﺔــﻴﻌﻴﺒﻄﻟا .NooN Perfumes ﻦــﻣ Black Oud @beige.ksa راﻮﺣ ﺔﻄﻘﻧ HBSA_002_053to057_ConceptStores_11725764.indd 5604/07/2021 02:44:15 PM57 Harper’s Bazaar Saudi Summer 2021 Situated in Jeddah’s Roshana Mall and Nojoud Mall in Riyadh, as its name suggests, this space was born out of an innate appreciation for life. Partners of Saudi Style Council, the lifestyle store’s ethos is one of determination and belief in local creativity. The featured women’s and men’s clothing is eclectic, humorous, quirky and imaginative, with a mission to bring out the ‘cool’ in each visitor. Famed for its commitment to diversity, personal style and emerging designers, Life is all about joie de vivre and celebrating the child within us. Henrik Vibskov, Selfmade and Maison Mihara Yasuhiro are just a few names in store. LIFE . . . لﻮــﻣ دﻮــﺠﻧو ةﺪــﺟ ﰲ لﻮــﻣ ﺎﻧﺎــﺷور ﰲ نﺎــﻌﻘﻳ ينــﻋﺮﻓ ﰲ Life ﺮــﺠﺘﻣ نوﺪــﺠﺗ ﻪــﺘﻘﺛ ﻦــﻣ ًﺎــﻗﻼﻄﻧاو .يﴫــﻌﻟا ةﺎــﻴﺤﻟا ﻂــﻤﻨﺑ ﺮــﺠﺘﳌا اﺬــﻫ ﺺــﺼﺨﺘﻳ .ضﺎــﻳﺮﻟا ﰲ ،يدﻮﻌــﺴﻟا ءﺎــﻳزﻷا ﺲــﻠﺠﻣ ﻊــﻣ نوﺎــﻌﺘﻳ ﺔــﻴﻠﺤﳌا عاﺪــﺑﻹاو ﻢــﻴﻤﺼﺘﻟا ﺐــﻫاﻮبم لﻼــﺧ ﻦــﻣ ينﻗﻮــﺴﺘﻤﻠﻟ ﺔــﻳدﺮﻔﻟا ﺔــﻳﻮﻬﻟا زاﺮــﺑإ ﲆــﻋ ﺔﻴــﺳﺎﺳﻷا ﻪــﺘﻳؤر مﻮــﻘﺗو .لﺎــﻴﺨﻟاو حﺮــﳌا ﺎــﻬﻴﻠﻋ ﻰــﻐﻄﻳ لﺎــﺟﺮﻟاو تاﺪﻴــﺴﻟا ﺲــﺑﻼﻣ ﻦــﻣ ةﺰــﻴﻤﻣ ٍﺔﻠﻴﻜــﺸﺗ ﻊــﺑﺎﻄﻟاو عﻮــﻨﺘﻟا ﲆــﻋ ﺰــﻴﻛﱰﻟا لﻼــﺧ ﻦــﻣ ﺎــﻬﺘﻳﻮﻔﻋو ةﺎــﻴﺤﻟﺎﺑ ﺮــﺠﺘﳌا ﻲــﻔﺘﺤﻳ ،تﺎــﻣﻼﻌﻟا ﻦــﻣ ﺔــﻋﻮﻨﺘﻣ ٍتارﺎــﻴﺧ ﻢــﻀﻳو ،ﺔﺌــﺷﺎﻨﻟا ﻢــﻴﻤﺼﺘﻟا ﺐــﻫاﻮﻣو ﴢﺨــﺸﻟا . Maison Mihara Yasuhiroو Selfmadeو Henrik Vibskov ﻚــﻟذ ﰲ ﺎــبم @lifestores Spearheaded by Her Royal Highness Princess Deemah Bint Mansour, Personage exists as a platform determined to develop and support the regional landscape of Saudi designers as well as global relationships between creators, artists, designers and innovators. A sensorial experience in the heart of Riyadh, the space is an interactive home for the businessperson, artist and student alike. Known to be one of the fi rst concept stores in the region, this is where Saudis come to celebrate interests, identities, and nurture creative conversations. Set across three levels, the multipurpose concept store doubles as a café, gallery, creative studio and a bespoke event space. On the fi rst fl oor visitors will fi nd a range of streetwear, accessories, perfumery, home and lifestyle products by emerging and established Saudi designers such as RealSelf, Mazrood, and Ragail Jewellery, alongside international streetwear names Stüssy, China Town Market and Carhartt. The store is set within a rugged, industrial- style space with a variety of ‘zones’, each unifi ed through accents of greenery and bold lighting features, while the other fl oors are fi t for a range of occasions from exhibitions and workshops to events and work meetings. PERSONA GE بﻼــﻄﻟاو ينــﻧﺎﻨﻔﻟاو لماــﻋﻷا تاﺪــﺋاﺮﻟ ﺔــﻴﻟﺎﺜﻣ ﺔــﻬﺟو ﺮــﺠﺘﳌا ﻞــﺜيم .يﴫــﻋ ٍﻲــﻬﻴﻓﺮﺗ ٍﺰــﻛﺮﻤﻛ ﺰــﻴﻤﳌا ﻪــﻤﻴﻤﺼﺗ ﻞــﻀﻔﺑ ءاﻮــﺳ ﺪــﺣ ﲆــﻋ ةدﺪــﺤﻣ ﺔــﻳؤر ﲆــﻋ ﺪــﻤﺘﻌﺗ ﻲــﺘﻟا ﺮــﺟﺎﺘﳌا ﱃوأ ﻦــﻣ ﻪــﻧﺄﺑ فﺮــﻌُﻳو ﺔــﺳرماﳌ ينﻳدﻮﻌــﺴﻠﻟ ًﺎﺒــﺳﺎﻨﻣ ًﺎــﻧﺎﻜﻣ ﻞﻜــﺸﻳ ﺚــﻴﺣ ،ﺔــﻘﻄﻨﳌا ﰲ ﻒــﻟﺄﺘﻳو .ﺔــﻴﻋاﺪﺑﻹا ﻢــﻬﺑرﺎﺠﺗو ﻢــﻬﺗﺎﻣماﺘﻫا ﺔﻛرﺎــﺸﻣو ﻢــﻬﺗﺎﻳاﻮﻫ و Scheme ﻲــﻫ ﻖــﺑاﻮﻃ ﺔــﺛﻼﺛ ﻦــﻣ ضاﺮــﻏﻷا دﺪــﻌﺘﻣ ﺮــﺠﺘﳌا ﺔــﻴﻬﻴﻓﱰﻟا ﺔﻄــﺸﻧﻸﻟ ﺔــﻠﻣﺎﻜﺘﻣ ﺔــﻬﺟو نﻮــﻜﻴﻟ ،Vimو Ooze لوﻷا ﻖــﺑﺎﻄﻟا مﺪــﻘﻳو .تﺎــﻴﻟﺎﻌﻔﻟا ﺔﻓﺎﻀﺘــﺳاو مﺎــﻌﻄﻟا برﺎــﺠﺗو ٍﺔــﻓﺮﻏ ﻦــﻤﺿ رﻮــﻄﻌﻟاو تاراﻮــﺴﺴﻛﻹاو ﺲــﺑﻼﳌا ﻦــﻣ ﺔــﻋﻮﻤﺠﻣ ﺔــﺼﺼﺨﳌا ةءﺎــﺿﻹا تﺎــﺠﺘﻨﻣ ﻊــﻣ يدﺎــﻣﺮﻟا تﺎــﺟرﺪﺘﺑ ٍﺔــﺋدﺎﻫ ﺰــﻴﻬﺠﺗ ﻦــﻜيم ماــﻨﻴﺑ ،ءاﴬــﺨﻟا تﺎﺣﺎــﺴﳌاو ﺔــﻴﻨﻔﻟا لماــﻋﻷاو تﺎــﻋماﺘﺟا ﻦــﻣ ،ﺔــﻔﻠﺘﺨﻣ تﺎــﻴﻟﺎﻌﻓ ﺔــﻣﺎﻗﻹ ىﺮــﺧﻷا ﻖــﺑاﻮﻄﻟا .ﺔــﺻﺎﺨﻟا تﻼــﻔﺤﻟا ﱃإ ﻞــﻤﻌﻟا @personagesa HBSA_002_053to057_ConceptStores_11725764.indd 5704/07/2021 02:44:29 PM58 Harper’s Bazaar Saudi Summer 2021 راﻮﺣ ﺔﻄﻘﻧ Words by AYESHA S. SHEHMIR يدﻮﻌـــﺴﻟا عاﺪـــﺑﻹا K S A G O E S TO HOL LY W O OD دوﻮﻴﻟﻮﻫ ﻲﻓ HBSA_002_058to071_hollywood_11718556.indd 5804/07/2021 04:32:59 PM The TALKING POINT 59 Harper’s Bazaar Saudi Summer 2021 HBSA_002_058to071_hollywood_11718556.indd 5904/07/2021 04:33:18 PMNext >