< Previous40 Harper’s Bazaar Saudi Summer 2021 Blazer, SAR8,285, Christopher Khan Bag, SAR6,330, Chanel Shoes, SAR4,475, Dolce & Gabbana Pendant, SAR6,985, Noor Fares Dress, SAR7,855, Simone Rocha Shoes, SAR4,650, Mach & Mach at Bloomingdale’s Bag, SAR3,585, Rosantica Belt, SAR2,550, Gucci Dress, SAR12,650, Ashish at Matches Fashion Bag, SAR6,050, Jimmy Choo Dress, SAR8,920, Giambattista Valli Shoes, SAR6,800, Dolce & Gabbana Jacket, SAR8,300, Giambattista Valli Sunglasses, SAR1,580, Dolce & Gabbana Top, SAR3,730, Alessandra Rich Boots, POA, Bottega Veneta Sprinkle this charming embellishment over everything from buckles to brogues ،ﰟﻮﳌا اﺬﻬﻟ ِﻚﺘﻧاﺰﺧ ﰲ ﻊﻄﻘﻟا ﰻ ﻦﻳّﺰﻳ ﺆﻟﺆﻠﻟا ءاﺬﳊا ﺐﻌﻛ ﱴﺣو ﺺﯿﻤﻘﻟا رارزأ ﻦﻣ Bracelet, POA, Razan Al Azzouni Earrings, POA, Razan Al Azzouni Earrings, POA, Haneen Saber Necklace, SAR1,600, Sheen ﺮﻴﺒﻜﻟارازﺎﺒﻟا HBSA_002_040to041_BuysPearls_11711922.indd 4004/07/2021 11:05:08 AM41 Harper’s Bazaar Saudi Summer 2021 ﺔﻤﻜ ﺤﻟ ا ﺊ ﻟﻵ Not quite your grandma’s pearls – but every bit as elegant, Chanel’s modern- day takes are stamped with 21st-century chic Cuff in metal, strass and resin, SAR7,950, Chanel PHOTOGRAPHY : EFRAIM EVIDOR. STYLING: NOUR BOU EZZ ،لﺎﺘﺴﻳﺮﻜﻟﺎﺑ ﻊﺻﺮﻣ نيﺪﻌﻣ راﻮﺳ .Chanel ﻦﻣ ،يدﻮﻌﺳ لﺎﻳر 3,950 ﻲﻓ ﺎﻬﻠﺛﺎﻤﺗ ﻦﻜﻟو ِﻚﺗﺪﺟ تاﺮﻫﻮﺠﻣ ﻪﺒﺸﺗ ﻟﺎ Chanel ﻢﺳﺮﺗ اﺬﻜﻫ ،ﺔﻣﺎﺨﻔﻟاو ﻲﻗﺮﻟا ﻦﻳﺮﺸﻌﻟاو يدﺎﺤﻟا نﺮﻘﻟا ﺔﻗﺎﻧأ ﺆﻟﺆﻠﻟﺎﺑ PE AR LS OF W IS D O M HBSA_002_040to041_BuysPearls_11711922.indd 4104/07/2021 11:05:22 AMPHOTOGRAPHY : EFRAIM EVIDOR. STYLING: NOUR BOU EZZ. IMAGE: JASON LLOYD-EV ANS SAR14,625, Salvatore Ferragamo Bag, SAR1,460, Staud Abaya, SAR1,500, Brisht Abaya Skirt, SAR7,060, Loewe Belt, SAR6,275, Loewe Bag, SAR2,750, Tory Burch Hat, SAR1,625, Ruslan Baginskiy Dress, SAR750, Burberry Weave magic into your look with tactile knit pieces that work even in the warmest climes Shoes, SAR4,800, Bottega Veneta Earrings, POA, Kavant & Sharart Sunglasses, SAR1,660, Saint Laurent Shoes, SAR4,300, Valentino ِﻚﺗﻻﻼﻃإ ﱃإ ةﺮﺣﺎﺳ ﺔﺴﳌ ﻲﻔﻀﺗ ﺔﻛﻮﺒﳏ ﻊﻄﻗ ةرﺎﳊا ءاﻮﺟﻷا ﰲ ﱴﺣ ،مﻮﯾ ﰻ ﰲ Dress, SAR7,700, Bottega Veneta Earrings, SAR18,850, Balenciaga Bracelet, SAR11,900, Katkim Bag, SAR4,690, Fendi Hat, SAR1,660, Missoni Bag, SAR400, Kees Chic ﺮﻴﺒﻜﻟارازﺎﺒﻟا Shoes, SAR2,225, Elisabetta Franchi HBSA_002_042to043_ThBuys_Knit_11669940.indd 4204/07/2021 11:14:43 AM43 Harper’s Bazaar Saudi Summer 2021 PHOTOGRAPHY EFRAIM EVIDOR STYLING NOUR BOU EZZ IMAGE JASON LLOYD EV ANS Bag, SAR20,250 Bottega Veneta 20,250 ﺔﺒﻴﻘﺣ ،يدﻮﻌﺳ لﺎﻳر Bottega ﻦﻣ Veneta ثﺪﺣﺄﺑ Bottega Veneta ﺔﻣﻠﺎﻋ دﻮﻌﺗ ﻲﺘﻟا ﺔﻛﻮﺒﺤﻤﻟا تاراﻮﺴﺴﻛﻟﺎا ﻦﻣ ﺔﻋﻮﻤﺠﻣ ﺮﻛﺬﻳ ﺪﻬﺟ نوﺪﺑ ِﻚﺘﻟﻠﺎﻃﺈﺑ ﻲﻘﺗﺮﺗ نأ ﻦﻜﻤﻳ Bottega Veneta does it again with the latest in a slew of cult accessories. Tuck this woven pouch under your arm for an instant outfi t update I T- K N IT S ةﺮ ﺣﺎ ﺳ ﺔﻜﺒﺣ HBSA_002_042to043_ThBuys_Knit_11669940.indd 4304/07/2021 11:15:05 AM44 Harper’s Bazaar Saudi Summer 2021 I wake up at 9:00 AM; I check my phone and browse the latest news while sipping some black coffee. Meanwhile, the work at my atelier would have already begun, so I head there immediately. I do not have much time in the morning, so I prefer to wear formal and practical clothes, such as simple suits and jumpsuits; they are convenient and do not require a long time to coordinate. I also accentuate my looks with some jewellery like rings and long necklaces. Although I prefer black in my daily outfi ts, I tend to choose white and pastel colours for my abayas, because they are best suited to our hot weather. I have a quick breakfast as soon as I get to the offi ce at 10:00 AM, then I start my work mostly by drawing designs, before my assistant fi lls me in on my meetings and daily schedule. At 3:00 PM, I have a small salad for lunch at work. Before meeting with clients, I make sure to go home and change to fi t the nature of these meetings. I only wear make-up for meetings, and I avoid it if I don’t have any scheduled. I always choose a simple and soft look with a nude lipstick and a light-pink blush, with nothing more than black mascara on my eyes. For me, there is no set time for the end of the working day, and most days I get home at 8:00 PM. No matter how late I stay out, I make sure to spend the rest of the day with my family and to enjoy some time with them during dinner. While I value family relationships, I rarely fi nd enough time for that; especially that my eponymous brand, which I launched back in 2019, is still in its start-up phase. Although it originated in Beirut, the brand’s current headquarters and atelier are now located in Riyadh, and I am incredibly grateful for that. My work is seasonal in nature; during some months, I fi nd enough time to exercise with my personal trainer, as I determine with her the optimal time to exercise, whether in the morning before work or in the evening. I prefer sports that improve my fi tness, such as cardio and other exercises. As for my diet, it is based on salads and grilled food, and I don’t really like to eat rice and pasta. I start getting ready for bed at 11:00 PM; I wash my face with Clinique Facial Cleanser, then I apply the brand’s toner. I also make sure to use rose water before bed. This has been my routine for years, especially since rose water suits my skin very well. I fi nish my skincare routine with a moisturising cream from La Mer. I fall asleep watching TV every night; I like watching cartoons before bed, like Disney movies, or any movie I’ve seen before. At this point, I prefer watching programmes that don’t require concentration to help me fall into a deep sleep. desig ner Princess Reema Naha r Al Sa ud hours with... W e follo w a busy work day in the life of you ng fa sh io n “ﺔﻴﺋﺎﳌا ةﺎﻴﺤﻟا” ﺔﻋﻮﻤﺠﻣ ﻦﻣ From the Aquatic Life collection Princess Reema Nahar Al Saud HBSA_002_044to045_24hours_Rima_11721527.indd 4404/07/2021 02:40:31 PM45 Harper’s Bazaar Saudi Summer 2021 IMAGES COUR TESY OF PRINCESS REEMA NAHAR. AS TOLD TO: KHULOOD AHMED Blazer, SAR7,900, BurberryCrème De La Mer Cream, SAR1,900 for 100ml, La Mer Bag, SAR13,000, DiorThe Tania Mix Ring, SAR12,760, L’Atelier Nawbar Rouge Hermès Satin Lipstick in 13, SAR285, Hermès R EEM A’ S PI C K S ﺾﻘﻴﺘﺳ أ مﺎـتم ﰲ مﻮـﻨﻟا ﻦـﻣ ﻊـﻠّﻃأ ،ًﺎـﺣﺎﺒﺻ 9:00 ﺔﻋﺎـﺴﻟا ﺎﻧأو رﺎـﺒﺧﻷا ﺮـﺧآ ﺢـﻔﺼﺗأو ﻲـﻔﺗﺎﻫ ﲆـﻋ ﺖـﻗﻮﻟا ﻚـﻟذ ﰲو ،ءادﻮـﺴﻟا تيﻮـﻬﻗ ﴘـﺘﺣأ كﺎﻨﻫ ﱃإ ﻪـﺟﻮﺗﺄﻓ ،أﺪﺑ ﺪﻗ ﻞﻐـﺸﳌا ﰲ ﻞـﻤﻌﻟا نﻮـﻜﻳ مﺎـﻴﻘﻠﻟ ﺖـﻗﻮﻟا ﻚـﻠﻣأ ﻻ حﺎـﺒﺼﻟا ﰲ .يرـﺧﺄﺗ نود ةﴍﺎـﺒﻣ ،ﺔﻴﻠﻤﻌﻟاو ﺔﻴﻤـﺳﺮﻟا ءﺎﻳزﻷا يﺪـﺗرأ نأ ﺐﺣأ ﻚـﻟﺬﻟ ،ءﳾ يﺄـﺑ ﺐـﻠﻄﺘﺗ ﻻو ﺔـﺤﻳﺮﻣ ﺎـﻫﺪﺟأ ،تﻮـﺴﺒﻤﺠﻟاو ﺔﻄﻴـﺴﺒﻟا لﺬـﺒﻟﺎﻛ ﻞﺜﻣ ،تاﺮـﻫﻮﺠﳌا ﻊﻣ ﺎﻬﻘﻴـﺴﻨﺗ ﺐﺣأو ،ﺎﻬﻘﻴـﺴﻨﺗ ﺪـﻨﻋ ًﻻﻮـﻄﻣ ًﺎـﺘﻗو ءاﺪـﺗرا ﺐـﺣأ ﻲـﻨﻧأ ﻦـﻣ ﻢـﻏﺮﻟا ﲆـﻋو .ﺔـﻠﻳﻮﻄﻟا ﻞـﺳﻼﺴﻟاو ﻢـﺗاﻮﺨﻟا ﺾﻴﺑﻷا نﻮﻠﻟا رﺎـﻴﺘﺧﻻ ﻞﻴﻣأ ﻲـﻨﻧأ ﻻإ ﺔـّﻴﻣﻮﻴﻟا تيﻻﻼـﻃإ ﰲ دﻮـﺳﻷا نﻮـﻠﻟا .ةرﺎـﺤﻟا ﺎـﻨﺋاﻮﺟﻷ ﺐـﺴﻧأ ﺎـﻬﻧﻷ ،ًاﺪـﻳﺪﺤﺗ تﺎـﻳﺎﺒﻌﻟا ﰲ ﻞﻴﺘـﺳﺎﺒﻟا ناﻮـﻟأو ،ﺔـﻌﻳﴎ رﻮـﻄﻓ ﺔـﺒﺟو لوﺎـﻨﺗأ ﺐـﺘﻜﳌا ﱃإ ﱄﻮـﺻو ﺪـﻌﺑ ًﺎـﺣﺎﺒﺻ 10:00 ﰲ ﻖﻤﻌﺗأ نأ ﺐـﺣأو ،ﻢـﻴﻣﺎﺼﺘﻟا ﻢـﺳﺮﺑ أﺪﺑأ ﺐـﻟﺎﻐﻟا ﰲ ،ﻞـﻤﻌﻟا مﺎـﻬبم أﺪـﺑأو .ﻲﻣﻮﻴﻟا لوﺪـﺠﻟاو ﺪـﻴﻋاﻮﳌا ﲆـﻋ تيﺪﻋﺎـﺴﻣ ﻲـﻨﻌﻠﻄﺗ نأ ﱃإ ﻢـﻴﻤﺼﺘﻟا ﺔـﻴﻠﻤﻋ ﺐـﻟﺎﻐﻟا ﰲ ﻲـﻫو ﻞـﻤﻌﻟا ءاﻦـﺛأ ﺔﻄﻴـﺴﺑ ءاﺪـﻏ ﺔـﺒﺟو لوﺎـﻨﺗأ ءﺎـﺴﻣ 3:00 لﺰـﻨﳌا ﱃإ ةدﻮـﻌﻟا ﲆـﻋ صﺮـﺣأ تيﻼـﻴﻤﻌﺑ ﺎـﻬﻴﻓ ﻲـﻘﺘﻟأ ﻲـﺘﻟا مﺎـﻳﻷا ﰲو ،ﺔﻄﻠـﺳ جﺎـﻴﻜﻤﻠﻟ ﺔﺒـﺴﻨﻟﺎﺑ ،تاءﺎـﻘﻠﻟا هﺬـﻬﺑ ﻖـﻴﻠﺗ ةرﻮـﺼﺑ نﻮـﻛأ ﻰـﺘﺣ ﴘـﺑﻼﻣ يرـﻴﻐﺘﻟ ًﺎﻴﻟﺎﺧ ﻲـﻣﻮﻳ نﺎﻛ لﺎـﺣ ﰲ ﻪـﺒﻨﺠﺗأو ،ﻂـﻘﻓ تﺎـﻋماﺘﺟﻻا ﰲ هﺪـﻤﺘﻋأ ﺎـﻧﺄﻓ ﻲـﻣﻮﻴﻟا ﺮﻤﺣأو دﻮـﻴﻨﻟا هﺎﻔـﺸﻟا ةﺮـﻤﺤﺑ ﺔـﻤﻋﺎﻨﻟاو ﺔﻄﻴـﺴﺒﻟا ﺔـﻟﻼﻃﻹا رﺎـﻴﺘﺧﻻ ﺄـﺠﻟأ ،ﺎـﻬﻨﻣ ﺐـﺘﻜﻟا أﺮـﻗأ نأ ﺐـﺣأ .ثرـﻛأ ﻻ ءادﻮـﺳ ارﺎﻜـﺳﺎﻣ ﻊـﻣ ﺢـﺗﺎﻔﻟا يدرﻮـﻟا دوﺪـﺨﻟا ﰲﺎﻜﻟا ﺖﻗﻮﻟا تﺪـﺟو نإ ﺐﺘﻜﳌا ﰲ ﺎـﻫءاﺮﻗأ ﺎﻣ ًﺎـﺒﻟﺎﻏو ،ﲇـﻤﻋ لﺎـﺠبم ﺔـﻘﻠﻌﺘﳌا Fashion: The Definitive ناﻮـﻨﻋ ﻞـﻤﺤﻳ ًﺎـﺑﺎﺘﻛ ِايرـﺧأ تأﺮـﻗ ﺪـﻗو ،ﻚـﻟﺬﻟ ﺖـﻗو ﺪـﺟﻮﻳ ﻻ .ﺔـﻳﺎﻐﻠﻟ ﻪـﺑ ﺖﻌﺘﻤﺘـﺳاو History of Costume and Style ﰲ لﺰﻨﳌا ﱃإ دﻮـﻋأ مﺎـﻳﻷا ﻢﻈﻌﻣ ﰲ ،ﱄ ﺔﺒـﺴﻨﻟﺎﺑ ﻞـﻤﻌﻟا مﻮـﻳ ﺔـﻳﺎﻬﻨﻟ دﺪـﺤﻣ ﻞﻐﺘـﺳأ نأ ﲆﻋ صﺮﺣأ لﺰﻨﳌا جرﺎﺧ تﺮﺧﺄﺗ ماﻬﻣو ،ءﺎـﺴﻣ 8:00 ﺔﻋﺎـﺴﻟا ﲆﻋ ﻢﻬﻌﻣ ﻊﻤﺘﺟأ نأو ﻲـﺘﻠﺋﺎﻋ ﻊﻣ سﻮـﻠﺠﻠﻟ ﻲﻣﻮﻳ ﻦـﻣ ﻲـﻘﺒﺘﳌا ﺖـﻗﻮﻟا ،ﻚﻟﺬﻟ ﰲﺎﻜﻟا ﺖـﻗﻮﻟا ﺪﺟأ ﻻو ﺔﻴﻠﺋﺎﻌﻟا تﺎـﻗﻼﻌﻟا رﺪﻗأ ،ءﺎـﺸﻌﻟا ةﺪـﺋﺎﻣ ﰲ ﺎﻬﺘﻘﻠﻃأ نأ ﺪـﻌﺑ ﺲﻴـﺳﺄﺘﻟا ﺔـﻠﺣﺮﻣ ﰲ لاﺰـﺗ ﻻ رﺎـﻬﻧ ﺎـيمر ﺔـﻣﻼﻌﻓ نأ ﻻإ تويرـﺑ ﻦﻣ ﺖـﻘﻠﻄﻧا ﺎـﻬﻧأ ﻦـﻣ ﻢـﻏﺮﻟا ﲆـﻋو ،2019 مﺎـﻋ ﺎﻧأو ،ًﺎـﻴﻟﺎﺣ ضﺎﻳﺮﻟا ﰲ نﺎـﻌﻘﻳ ﻞﻐـﺸﳌاو ﱄﺎﺤﻟا ﺔـﻣﻼﻌﻟا ﺮـﻘﻣ نﻮﻛﺄﻓ ﻢـﺳاﻮﳌا ﲆـﻋ ﲇﻤﻋ ﺪـﻤﺘﻌﻳ .ًاﺪـﺟ ﻚـﻟﺬﻟ ﺔـﻨﺘﻤﻣ ﻦـﻣ ﺮﻬـﺷﻷا ﺾـﻌﺑ ﰲ ﻞـﻤﻌﻟا ﰲ كيماـﻬﻧا ﺔـﻤﻗ ﰲ ﰲﺎﻜـﻟا ﺖـﻗﻮﻟا ﺪـﺟأ ﺮـﺧﻵا ﺾـﻌﺒﻟا ﰲ ،مﺎـﻌﻟا ﻞـﺜﻣﻷا ﺖـﻗﻮﻟا ﺎـﻬﻌﻣ دﺪـﺣأ ،ﺔـﺻﺎﺨﻟا ﻲـﺘﺑرﺪﻣ ﻊـﻣ ﺔـﺿﺎﻳﺮﻟا ﺔـﺳرماﳌ تيدﻮﻋ ﺪﻌﺑ ءﺎـﺴﳌا ﰲ وأ ﻞﻤﻌﻟا ﱃإ ﻪـﺟﻮﺘﻟا ﻞﺒﻗ حﺎـﺒﺼﻟا ﰲ ًءاﻮـﺳ ﻦـﻳﺮﻤﺘﻠﻟ مﺎـﻋ ﻞﻜـﺸﺑ ﻲـﺘﻗﺎﻴﻟ ﻦـﺴﺤﺗ ﻲـﺘﻟا تﺎـﺿﺎﻳﺮﻟا ﺔـﺳرماﻣ ﻞـﻀﻓأ ،لﺰـﻨﳌا ﱃإ تﺎﻄﻠـﺴﻟا ﲆﻋ ﻢﺋﺎﻗ ﻮـﻬﻓ ئياﺬﻐﻟا ﻲـﻣﺎﻈﻧ ﰲ ﺎـﻣأ ،ﺎـﻫيرﻏو ﻮـﻳدرﺎﻜﻟا ﻦـﻳرماﺘﻛ ءﺎـﺴﻣ 11:00 .ﺎﺘـﺳﺎﺒﻟاو زرﻷا لوﺎﻨﺗ ﺐﺣأ ﻻ ،ﻆﺤﻟا ﻦـﺴﺤﻟو ﺎﻧﺄﻓ ،تﺎﻳﻮـﺸﳌاو ،ةﴩـﺒﻟﺎﺑ ﺔـﻳﺎﻨﻌﻠﻟ ئيﺎـﺴﳌا ﻲـﻨﻴﺗور ﲆـﻋ صﺮـﺣأو ،مﻮـﻨﻠﻟ داﺪﻌﺘـﺳﻻا ﰲ أﺪـﺑأ ﺲﻔﻧ ﻦﻣ ﺮـﻧﻮﺘﻟا مﺪﺨﺘـﺳا ﻢـﺛ ، Clinique ﺔـﻣﻼﻋ ﻦـﻣ لﻮـﺴﻐﺑ ﻲـﻬﺟو ﻞـﺴﻏﺄﻓ ،مﻮﻨﻟا ﻞﺒﻗ ﺮـﻫﺰﻟا ءﺎﻣ ماﺪﺨﺘـﺳﺎﺑ ﺎـﻬﻌﺒﺗأو ،ﺔـﻣﻼﻌﻟا ﺖﺒـﺳﺎﻧ ﺪـﻗو ،تاﻮﻨـﺳ ﺬـﻨﻣ ﻚـﻟﺬﺑ مﻮـﻗأ ﻢـﺘﺘﺧأو ،ﺔـﻳﺎﻐﻠﻟ تيﴩـﺑ ﺮـﻫﺰﻟا ءﺎـﻣ ﻢـﻳﺮﻜﺑ تيﴩـﺒﺑ ﺔـﻳﺎﻨﻌﻟا ينـﺗور .La Mer ﺔـﻣﻼﻋ ﻦـﻣ ﺐـﻃﺮﻣ زﺎـﻔﻠﺘﻟا تﻮـﺻ ﲆـﻋ مﺎـﻧأ ةﺪﻫﺎـﺸﻣ ﻞـﻀﻓأ ،ﺔـﻠﻴﻟ ﻞﻛ ﻞـﺒﻗ ﺔـﻛﺮﺤﺘﳌا مﻮـﺳﺮﻟا وأ ،نيﺰـﻳد مﻼـﻓﺄﻛ مﻮـﻨﻟا ﻪﺗﺪﻫﺎـﺷ ﺪـﻗ ﻢـﻠﻴﻓ يأ ﱃإ ﺄـﺠﻟأ ،ًﺎﻘﺒـﺴﻣ ﻲـﺘﻟا ﺞـﻣاﱪﻟا ةﺪﻫﺎـﺸﻣ ًارﺪـﻗ ﻲـﻨﻣ ﺐـﻠﻄﺘﺗ ﻻ هﺬﻫ ﰲ ﺰـﻴﻛﱰﻟا ﻦـﻣ ًﺎـﻴﻟﺎﻋ ٍمﻮﻧ ﰲ ﻂـﻏأ ﻰـﺘﺣ ﺔـﻠﺣﺮﳌا .ﻖـﻴﻤﻋ ﻢﺣدﺰﻤ ﻟا ﻞﻤﻌﻟا مﻮﯾ ﻞﯿﺻﺎﻔﺗ لﻼﺧ دﻮﻌﺳ لآ ...ةﺎﻴﺣ ﻲﻓ ﺔﻋﺎﺳ لﺎﻳر 7,900 ، ةﱰﺳ .Burberry ﺔﻣﻼﻋ ﻦﻣ يدﻮﻌﺳ ﺮﻌﺴﺑ Crème De La Mer ﻢﻳﺮﻛ يدﻮﻌﺳ لﺎﻳر 225 لﺎﻳر 13,000 ﺮﻌﺴﺑ ،Dior ﻦﻣ ،ﺔﺒﻴﻘﺣ يدﻮﻌﺳ L’Atelier ﻦﻣ ،The T ania Mix ﻢﺗﺎﺧ يدﻮﻌﺳ لﺎﻳر 12,760 ﺮﻌﺴﺑ Nawbar ﻦﻣ Hermès rouge هﺎﻔﺸﻟا ةﺮﻤﺣ يدﻮﻌﺳ لﺎﻳر 283 ﺮﻌﺴﺑ ،Hermès From the Shine Above 2019 collection, inspired by the changing colours of the sky 2019’s Aquatic Life collection took its cue from the secrets of the ocean 2019 “بﺎﺤﺴﻟا قﻮﻓ” ﺔﻋﻮﻤﺠﻣ ﻦﻣ ﻦﻣ مﺎﻬﻟﺈﺑ ،رﺎﻬﻧ ﺎيمر ةيرﻣﻷا ﻦﻣ ةﺮﺣﺎﺴﻟا ءماﺴﻟا 2019 “ﺔﻴﺋﺎﳌا ةﺎﻴﺤﻟا” ﺔﻋﻮﻤﺠﻣ ﻦﻣ ﻦﻣ مﺎﻬﻟﺈﺑ ،رﺎﻬﻧ ﺎيمر ةيرﻣﻷا ﻦﻣ ﻂﻴﺤﳌا راﴎأ رﺎﮭﻧ ﺎﻤﯾر ةﺮﯿﻣﻷا ﺔﺑﺎﺸﻟا ءﺎﯾزﻷا ﺔﻤﻤﺼ ﻣ ﺎﻧﺬﺧ ﺄﺗ رﺎﻬﻧ ﺎﻤﻳر دﻮﻌﺳ لآ HBSA_002_044to045_24hours_Rima_11721527.indd 4504/07/2021 02:40:47 PM46 Harper’s Bazaar Saudi Summer 2021 راﻮﺣ ﺔﻄﻘﻧ ﺔﻜﺒﺷ ﻞﻤﻌﺗ اﺬﻜﻫ ﻰﻠﻋ زﺮﺸﺘﻠﻛ ﺞﻨﻴﻧﺮﻴﻛ بﺎﺒﺸﻟا تﻮﺻ لﺎﺼﻳإ ﻲﺑﺮﻌﻟا ةﺮـﻫدﺰﻣ ﺔـﺼﻨﻣ زﴩـﺘﻠﻛ ﺞـﻨﻴﻧيرﻛ ﺔﻜﺒـﺷ ﱪﺘﻌــ ﻢـﻳﺪﻘﺗ ﲆـﻋ ﻞـﻤﻌﺗ ،ﺰـﺋاﻮﺟ ةﺪـﻋ ﲆـﻋ ةﺰـﺋﺎﺣ بﻮﻠـﺳﺄﺑ ﺔـﻳﺰﻴﻠﺠﻧﻹاو ﺔـﻴﺑﺮﻌﻟا ينـﺘﻐﻠﻟﺎﺑ ﺎـﻫاﻮﺘﺤﻣ ﺎـﻳﺎﻀﻘﻟا ﻦـﻣ ﺔـﻋﻮﻤﺠﻣ لوﺎـﻨﺘﻳ ﰲاﱰـﺣا يدﴎ .ﻲـﻋاو ﻲـﻤﻴﻠﻗإ رﻮـﻈﻨﻣ ﻦـﻣ ﺔـﻣﺎﻬﻟا ﻦـﻣ ﺔﻠـﺴﻠﺳ ةيرـﺧﻷا ﺔﻜﺒـﺸﻟا ضوﺮـﻋ ﻒـﺸﻜﺘﺴﺗو ﺔﻴـﺳﺎﻴﺴﻟاو ﺔـﻴﻋماﺘﺟﻻا ﺺـﺼﻘﻟاو ﺔﻴﺼﺨـﺸﻟا برﺎـﺠﺘﻟا ﺐـﻧاﻮﺠﻟا ﻦـﻣ ًاءﺪـﺑ ،ﺔـﻋّﻮﻨﺘﳌا ﺔـﻴﻓﺎﻘﺜﻟا ﺎـﻳﺎﻀﻘﻟاو ﺔـﻳﴫﻨﻌﻟاو ﴫـﻣ ﰲ بﺎـﺠﺤﻟا ءاﺪـﺗرﻻ ةﺪـﻘﻌﳌا بيﺮـﻌﻟا لمﺎـﻌﻟا ﰲ ءادﻮـﺴﻟا ةﴩـﺒﻟا يوذ هﺎـﺠﺗ ًﻻﻮﺻوو ،ﺔـﻳرﻮﻜﻟا بﻮﺒﻟا ﺔـﻓﺎﻘﺜﺑ ﺔـﻘﻄﻨﳌا سﻮـﻫو تارﺎـﻣﻹا ءاﺮـﺤﺼﻟ ّﻲـﺟﻮﻟﻮﺘﻧﻮﻴﻠَﺒﻟا ﺦـﻳرﺎﺘﻟا ﱃإ ﰲ ةﻮﻬﻘﻠﻟ ﺔـﻴﻧﺎﺣوﺮﻟا ﺔﻧﺎﻜﳌاو ةﺪـﺤﺘﳌا ﺔـﻴﺑﺮﻌﻟا .ﻂـﺳوﻷا قﴩـﻟا ﺔـﻳﺬﻴﻔﻨﺘﻟا ﺔـﺴﻴﺋﺮﻟا ،ﴩـﻴﻓ ﺔـﺒﻫ لﻮـﻘﺗو ﺎـﻨﻘﻠﻃأ ﺪـﻘﻟ" :ﺔﻜﺒـﺸﻠﻟ ﺔﻛرﺎـﺸﳌا ﺔـﺴﺳﺆﳌاو تاﻮﻨـﺳ ﺖـﺳ ﺬـﻨﻣ زﴩـﺘﻠﻛ ﺞـﻨﻴﻧيرﻛ ﺔـﺼﻨﻣ ﰲ ﺎﻬﻋﻮﻧ ﻦـﻣ تﺎﻜﺒـﺸﻟا ﻞـﺋاوأ ﻦـﻣ ةﺪـﺣاﻮﻛ ،ﺖـﺳﺎﻛدﻮﺒﻟا مﻮـﻬﻔﻣ رﺎـﺸﺘﻧا ﻞـﺒﻗ ﺔـﻘﻄﻨﳌا تارﺎﻣﻹا ﰲ ﺎـﻨﺘﻠﺋﺎﻋ ﺖـنم ،ينـﺤﻟا ﻚـﻟذ ﺬـﻨﻣو ﺔﻳدﻮﻌـﺴﻟاو ﴫﻣو نﺎـﻨﺒﻟو ةﺪـﺤﺘﳌا ﺔـﻴﺑﺮﻌﻟا تﺎـﻳﻻﻮﻟا ﱃإ ﺔـﻓﺎﺿﻹﺎﺑ ،ينﻄـﺴﻠﻓو بﺮـﻐﳌاو ﺔﻜﺒـﺸﻟا ضﺮﻌﺗو .ةﺪـﺤﺘﳌا ﺔـﻜﻠﻤﳌاو ةﺪـﺤﺘﳌا رﺎﺒﺧﻷا ينـﺑ حواﱰﺗ ﺔﻴﻠﺻأ ﺞـﻣاﺮﺑ ﺔﻌـﺴﺗ ًﺎـﻴﻟﺎﺣ ﻲـﻘﺋﺎﺛﻮﻟا دﴪـﻟاو ﺔـﻴﻟﺎﻴﺨﻟا ﺺـﺼﻘﻟاو ﺔـﻴﻣﻮﻴﻟا ."ﻚـﻟذ يرـﻏو مﻮـﻠﻌﻟاو ﺦـﻳرﺎﺘﻟاو ﺐـﺤﻟا ﻦـﻋ ﺢﺋاﻮﻟ ﺔـﺼﻨﳌا ﺎـﻬﺠﺘﻨﺗ ﻲـﺘﻟا ﺞـﻣاﱪﻟا رﺪـﺼﺘﺗو ،ﻂـﺳوﻷا قﴩـﻟا ءﺎـﺤﻧأ ﻊـﻴﻤﺟ ﰲ ﺖـﺳﺎﻛدﻮﺒﻟا ﲆـﻋ ﻊـﺳاو مماـﺘﻫا ﺎﻬﺑﺎﻄﻘﺘـﺳا ﱃإ ﺔـﻓﺎﺿﻹﺎﺑ .ﱄوﺪـﻟا ﺪـﻴﻌﺼﻟا بﺎﺒـﺸﻟا ﻦـﻣ ﻢـﻫ ﺎـﻧيرﻫماﺟ" :ﺔـﺒﻫ ﺢـ ّﺿﻮﺗو ﺔﻴﺑﺮﻌﻟا ﺔﻜﻠﻤﳌا ﰲ ﻰـﻤﻈﻋ ﺔﻴﺒﻟﺎﻐﺑ ينـﻤﻠﻌﺘﳌاو ينـﻔﻘﺜﳌا ﻲـﺣاﻮﻧو ةﺪـﺤﺘﳌا ﺔـﻴﺑﺮﻌﻟا تارﺎـﻣﻹاو ﴫـﻣو ﺔﻳدﻮﻌـﺴﻟا ﺔﻐﻠﻟﺎﺑ ﺎﻨﺼﺼﻗ ﻞـﺼﺗ ماﻨﻴﺑ ،ثﺎـﻧﻹا ﻦﻣ ﻢـﻬﻤﻈﻌﻣو ،ﺔـﻘﻄﻨﳌا ."لمﺎـﻌﻟا ىﻮﺘـﺴﻣ ﲆـﻋ بﺮـﻌﻟا ﻦـﻳﺮﺟﺎﻬﳌا ﱃإ ﺔـﻳﺰﻴﻠﺠﻧﻹا نﻮـّﻜﳌا ﺔﻜﺒـﺸﻟا ﻖـﻳﺮﻔﻟ ًﺎـﺳﺎﻜﻌﻧا اﺬـﻫ نﻮـﻜﻳ نأ ﻦـﻜيمو :ﺔﻠﺋﺎﻗ ﺔـﻄﻘﻨﻟا هﺬـﻫ ﺔـﺒﻫ ﺢـﺿﻮﺗو ،ﴘـﻴﺋر ﻞﻜـﺸﺑ ثﺎـﻧﻹا ﻦـﻣ ﺔﻳدﺎﻳر تاﻮﺻأ HBSA_002_046to049_TP_KerningCultures_11673467.indd 4604/07/2021 11:21:45 AM47 Harper’s Bazaar Saudi Summer 2021 Words by DEVINDER BAINS Meet the podcast network giving young Arabs a voice K erning Cultures is an award-winning platform that is thriving, and rightly so. Its mix of English and Arabic content is a masterclass in nuanced storytelling and the extraordinary subject matters the podcasts cover are all done through a considered regional lens. Recent shows explore personal journeys, social and political stories and cultural investigations into everything from the complexities of wearing the hijab in Egypt, anti-blackness in the Arab world, the region’s obsession with K-Pop, to the paleontological history of the UAE desert and the Middle East’s spiritual links to coffee. “We started Kerning Cultures six years ago as one of the fi rst networks in the region, when no one really knew what podcasts were,” says Co-Founder and CEO, Hebah Fisher. “Since then, we’ve grown our team across the UAE, Lebanon, Egypt, Saudi, Morocco, Palestine, as well as in the US and the UK. We currently have nine original shows underneath our network, that range in genre from daily news, to fi ction, to narrative documentaries on love, history, science and more.” Shows produced by Kerning Cultures regularly top the charts across the Middle East and the company is also gaining international recognition. “Our listeners are young, educated, affl uent, largely in KSA, Egypt, UAE, and the rest of the region,” explains Hebah. “Our English stories reach Arab diaspora internationally, too, and the majority of our listeners are female.” And this could be refl ective of a largely female-centric team at Kerning Cultures. “Thirteen of our 17 team members are women, sometimes, that translates into the genre of content that we produce: love and relationships, mental health, female radio diaries,” Hebah explains. “Being female-led means sometimes it’s a little harder, given gender biases, to do all the things we have planned for KC Network, but I think our track record speaks for itself: we were the fi rst podcast company regionally to raise venture capital, our shows V O C A L H E R O E S HBSA_002_046to049_TP_KerningCultures_11673467.indd 4704/07/2021 11:20:26 AM48 Harper’s Bazaar Saudi Summer 2021 اﺬـﻫو ،ءﺎـﺴﻨﻟا ﻦـﻣ ﻦـﻫ ،ًاﻮـﻀﻋ 17 ﻢـﻫدﺪﻋ ﻎـﻟﺎﺒﻟا ﺎـﻨﻘﻳﺮﻓ ءﺎـﻀﻋأ ﻦـﻣ 13" ﺐﺤﻟا ﻊـﻴﺿاﻮﻣ لﻮـﺣ ﻪـﻣﺪﻘﻧ يﺬـﻟا ىﻮـﺘﺤﳌا ﺔـﻴﻋﻮﻧ ﲆـﻋ ًﺎـﻧﺎﻴﺣأ ﺲـﻜﻌﻨﻳ ﺎـﻣ تﺎﺒﻘﻌﻟا ﻦـﻣ ﻢـﻏﺮﻟا ﲆـﻋو ،ﺔﻴﺋﺎـﺴﻨﻟا ﺺـﺼﻘﻟاو ﺔـﻴﻠﻘﻌﻟا ﺔـﺤﺼﻟاو تﺎـﻗﻼﻌﻟاو ﻞـﻓﺎﺤﻟا ﺎﻨﻠﺠـﺳ نأ ﻻإ ،ﴘـﻨﺠﻟا ﺰـﻴﺤﺘﻟا ﻞـﺜﻣ ﺔﻴﺋﺎـﺴﻨﻟا ةدﺎـﻴﻘﻟا ﺖـﻬﺟاو ﻲـﺘﻟا لوأ ﺎـﻨﻛ ﺚـﻴﺣ ،ﺔﻜﺒـﺸﻟا فاﺪـﻫأ ﻖـﻴﻘﺤﺗ ﰲ ﺎـﻨﺣﺎﺠﻧ ﲆـﻋ ﺪﻬـﺸﻳ تزﺎـﺠﻧﻹﺎﺑ ،ﻲـﻤﻴﻠﻗﻹا ىﻮﺘـﺴﳌا ﲆـﻋ يرماﺜﺘـﺳا لﺎـﻣ سأر ﲆـﻋ ﺔـﻠﺻﺎﺣ ﺖـﺳﺎﻛدﻮﺑ ﺔـﻛﴍ ﺎﻫاﻮﺘﺤﻣ ﻞـﻀﻔﺑ ﺖـﺳﺎﻛدﻮﺒﻟا ﺢﺋاﻮﻟ ةرﺪـﺼﺘﻣ ﺰـﺋاﻮﺠﻟا ﺎـﻨﺠﻣاﺮﺑ تﺪـﺼﺣ ماـﻨﻴﺑ ."قﻮﺒـﺴﳌا يرـﻏو ﺮـﻜﺘﺒﳌا ﺚـﻴﺣ ،ﺔـﻳﺰﻴﻠﺠﻧﻹاو ﺔـﻴﺑﺮﻌﻟا ينـﺘﻐﻠﻟﺎﺑ ﺎـﻬﺠﻣاﺮﺑ ﻢـﻳﺪﻘﺘﺑ ﺔﻜﺒـﺸﻟا ﺮـﺨﻔﺗو ﺎﻨﻘﻳﺮﻓ" :نيﺎـﻳﺰﻟا نازر ﺔﻛرﺎـﺸﳌا ﺔـﺴﺳﺆﳌا ﻊـﻣ ﺔﻜﺒـﺸﻟا ﺮـﻳﺪﺗ ﻲـﺘﻟا ﺔـﺒﻫ لﻮـﻘﺗ ﺎﻨﻨﻜيم ﺎـﻣ ،ﺔﻴﺑﺮﻌﻟاو ﺔـﻴﺑﺮﻐﻟا تﺎـﻓﺎﻘﺜﻟا ﱃإ ﻪـﻟﻮﺻأ دﻮـﻌﺗو ﺔـﻐﻠﻟا ئيﺎـﻨﺛ ﻪـﻠﻤﻛﺄﺑ ."ينـﺘﻐﻠﻟﺎﺑ ﺎـﻨﺼﺼﻗ دﴎ ﻦـﻣ ،ﺮﻘﺻ ﺔﻠﻀﻣ ﺖـﺳﺎﻛدﻮﺑ ﻊـﻣ زﴩﺘﻠﻛ ﺞﻨﻴﻧيرﻛ ﺔﻜﺒـﺷ تﺎـﺣﺎﺠﻧ ثﺪـﺣأ تيﺄـﺗو ًﺎﻓﻮـﺴﻛ ﺪﻬـﺸﻴﻟ هﺮﻔـﺳ ءﺎـﻨﺛأ ﺮـﻘﺻ ﻞـﺼﻴﻓ ﺔـﺼﻗ يوﺮـﺗ ﺔـﻴﻟﺎﻴﺧ ﺔﻠـﺴﻠﺳ ﻲـﻫو ﺔﻳدﻮﻌـﺴﻟا ﰲ ﱄﺎﺨﻟا ﻊـﺑﺮﻟا ءاﺮﺤﺻ ﰲ ﺮـﻤﻌﻟا ﰲ ةﺪـﺣاو ةﺮـﻣ ثﺪـﺤﻳ ﺲﻤـﺸﻠﻟ .ﺔﻠﺣﺮﻟا ءﺎـﻨﺛأ ﺔـﻴﻔﻃﺎﻋ تﺎـﺒﻠﻘﺗ ﻦﻣ هﺪﻬـﺸﻳ ﺎـﻣو دماﺘﻋﻻا ﺎـﻧرﺮﻗ اﺬﻟ ،ﺔﻳدﻮﻌـﺴﻟا ﻦـﻣ ﺎﻨﻴﻌﻤﺘـﺴﻣ ﻢﻈﻌﻣ رﺪـﺤﻨﻳ” :ﺔـﺒﻫ لﻮـﻘﺗ ﺔﻠﻀﻣ تيﺄﻳ ﺚـﻴﺣ ،صﺎﺧ يدﻮﻌـﺳ ﺞﻣﺎﻧﺮﺑ جﺎﺘﻧإو ﺔﻴﺒﻌـﺸﻟا ةﺪـﻋﺎﻘﻟا هﺬـﻫ ﲆـﻋ ﻮﻳرﺎﻨﻴـﺴﻟا ﺔﺒﺗﺎﻛ ﻊﻴﻗﻮﺘﺑ جﺎـﺘﻧﻹاو ﻮﻳرﺎﻨﻴـﺴﻟا ﺔﺑﺎﺘﻛ ﻦﻣ ﻒﺼﻧو مﺎـﻋ ةﺮـثم ﺮـﻘﺻ ﺮﻳﺪﻣ ،تاﺰـﻳﺮﺧ ﺪﻤﺤﻣو ،فﻮﻋ نﻼـﻴﺟ ﺰﺋاﻮﺟ ﲆﻋ ةﺰـﺋﺎﺤﻟا ﺔـﻳﴫﳌا ﺔـﺟﺮﺨﳌاو ةﺪﻳﺮﻓ ﺔﻠـﺴﻠﺳ رﺎﻜﺘﺑﻻ ،زﴩـﺘﻠﻛ ﺞﻨﻴﻧيرﻛ ﺔﻜﺒـﺷ ﰲ ﺰﺋاﻮﺟ ﲆـﻋ ﺰـﺋﺎﺤﻟا تﻮـﺼﻟا ."ﺎﻬﻟ ﻞﻴﺜﻣ ﻻ ﺔـﻴﺗﻮﺻ ﺔـﻠﺣر ﰲ ينﻤﻌﺘـﺴﳌا ﺬـﺧﺄﺗ :ﺔﺒﻫ ﻊﺑﺎﺘﺗ ﺚـﻴﺣ ،نﻵا ﻰﺘﺣ ﺔﻜﺒـﺸﻟا تﺎﺟﺎﺘﻧإ ﻢـﺨﺿأ ﻦﻣ ﺞـﻣﺎﻧﱪﻟا ﱪـﺘﻌﻳو دﴪـﻟ ًﻼـﺜﻤﻣ 23 ﻊـﻤﺠﻳ ﺚـﻴﺣ ،ﺔـﻴﺑﺮﻌﻟا ﺔـﻐﻠﻟﺎﺑ ﻪـﻋﻮﻧ ﻦـﻣ لوﻷا جﺎـﺘﻧﻹا ﻪـﻧإ" نﺎﻨﺒﻟو ﴫﻣ ﻦـﻣ ينﻠﺜﻤﳌا ﺾﻌﺑ ﻊـﻣ ينﻳدﻮﻌـﺳ ﻢﻬﻤﻈﻌﻣ ،ةﺰـﻴﻤﳌا ﺔـﺼﻘﻟا هﺬـﻫ ىﻮﺘـﺴﻣ ﲆـﻋ لود 10 ﰲ ﱃوﻷا ﺔـﺒﺗﺮﳌا ﺖـﺳﺎﻛدﻮﺒﻟا اﺬـﻫ ﻞـﺘﺣا .ينﻄـﺴﻠﻓو .ﺔﻴﻟﺎﻴﺨﻟا ﺖـﺳﺎﻛدﻮﺒﻟا ﺞـﻣاﺮﺑ ﺔﺌﻓ ﰲ ًﺎـﻴﳌﺎﻋ ﺔـﺳدﺎﺴﻟا ﺔـﺒﺗﺮﳌاو ﺔـﻘﻄﻨﳌا ﺮﻣﻷا ﻢﻬﺑ ﻞـﺻو ﻰﺘﺣ ،ﺔﻠـﺴﻠﺴﻟﺎﺑ يرﺒﻜﻟا ﻢﻬﻔﻐـﺷ ﻦﻋ نﻮﻌﻤﺘـﺴﳌا ﺎـﻨﻟ ﺐـﺘﻛ نﺎﻛ ﻪـﻧأ اوﺪـﻘﺘﻋا ﻢـﻬﻧﻷ ﺖـﻧﱰﻧﻹا ﲆـﻋ ﺮـﻘﺻ ﻞـﺼﻴﻓ ﺔﻴﺼﺨـﺷ ﻦـﻋ ﺚـﺤﺒﻠﻟ ."ﺞـﻣﺎﻧﱪﻟا ﺔـﻴﻌﻗاو ﺐﺒـﺴﺑ ﺔـﻴﻘﻴﻘﺣ ﺔﻴﺼﺨـﺷ ﺔﻠـﺴﻠﺳ ﺚـﺒﺑ ًاﺮـﺧﺆﻣ ﺔﻜﺒـﺸﻟا ﻖـﻳﺮﻓو ﺔـﺒﻫ ﺖـﻣﺎﻗ ،ىﺮـﺧأ ﺔـﻬﺟ ﻦـﻣ ﺎـﻫداﺪﻋا ﻢـﺗ ﻲـﺘﻟا ﺔـﻴﺼﻨﻟا ﻊﻳرﺎـﺸﳌا ﻦـﻣ ﺔـﻋﻮﻤﺠﻣ ﻊـﻣ ﺔـﻴﻧﺎﻀﻣر ﺖـﺳﺎﻛدﻮﺑ .ﺎـﻴﺟﻮﻟﻮﻨﻜﺘﻟا رﺎـﺒﺧﻷ ﻲـﻣﻮﻳ بيﺮـﻋ ﺞـﻧﺎﻣﺮﺑ لوأ ﻚـﻟذ ﰲ ﺎـبم ،ﻒـﻴﺼﻟا ﻞـﺼﻔﻟ ﻦـﺤﻧ" :ﺔـﺒﻫ ﺐـﻴﺠﺗ ؟ةﺪـﻳاﺰﺘﳌا ﺎﻬﺘﻴﺒﻌـﺷو ﺔﻜﺒـﺸﻟا هﺬـﻫ حﺎـﺠﻧ ﴎ ﺎـﻣ ًاذإ مﻼـﻋﻹا ﻞﺋﺎـﺳو نأ ﺪـﻘﺘﻌﻧ ذإ ،ءﳾ ﻞﻛ اﺬـﻫ ،ﺎﻨﺘﻴﺠـﺳ ﲆـﻋ نﻮـﻜﻧ نأ لوﺎـﺤﻧ ﺎﻣ اﺬﻫو ،يرـﻫماﺠﻟا ﻊـﻣ هﺎﺠﺗﻻا ﺔـﻴﺋﺎﻨﺛو ﺔﻓﺎﻔـﺷ ﻞـﺻاﻮﺗ ةﺎـﻨﻗ نﻮـﻜﺗ نأ ﺐـﺠﻳ ."ﻲـﻋماﺘﺟﻻا ﻞـﺻاﻮﺘﻟا ﻊـﻗاﻮﻣ ﰲ ﺎـﻨﺗاﻮﻨﻗو ﺎـﻨﺗﺎﺟﺎﺘﻧإ ﱪـﻋ ﻪـﺴﻜﻌﻧ “ O U R B I G G E S T LI S T EN I N G A U D I EN C E C OM E S F R OM S A U D I , S O W E D E C I D E D T O L E A N I N T O T H A T A N D P R O D U C E A S A U D I - F I R S T SHO W ” H eb a h F i sh e r win awards and regularly top the podcast charts, and we’re producing content that’s literally never been made before.” And that’s across two languages, no less. “Our whole team is bilingual and straddles Western and Arab cultures interchangeably,” says Hebah who runs the business with Co-Founder Razan Alzayani. “Actually, it’s kind of magical when we’re able to tell the same story in both languages across our shows.” The latest success story for Kerning Cultures has come from their podcast series, Saqr’s Eclipse, a fi ctional thriller following character Faisal Saqr as he journeys to witness a once-in-a-lifetime solar eclipse in Rob’ El Khali (The Empty Quarter in Saudi Arabia), with many emotional ups and downs along the way. “Our biggest listening audience comes from Saudi, and so we decided to lean into that and produce a Saudi-fi rst show,” Hebah reveals. “Saqr’s Eclipse is the product of a year and a half of original scriptwriting and production. Our scriptwriter and director was Jaylan Auf – an award-winning Egyptian writer, and Mohamad Khreizat, our award-winning Audio Lead at Kerning Cultures Network. They created a visceral, delightful series that listeners can binge like a TV show – but for the ears.” And it’s been Kerning Cultures’ largest production to date. “Nothing like this has ever been produced before in Arabic; 23 actors – mostly Saudi, and some Egyptian, Lebanese, and Palestinian, all came together to bring this story to life. It ranked number one across 10 countries regionally and ranked number six globally as a trending fi ction podcast. Listeners wrote in to say how much they binged the show, and even Googled Faisal Saqr (the main character) because they thought he was a real person from how lifelike the show was.” Hebah and the team at Kerning Cultures have most recently aired a series of Ramadan podcasts and have some more scripted series lined up for the summer including the fi rst Arabic daily tech news show. So, as the network’s popularity goes from strength to strength, what’s the secret to their success? “We’re just trying to be genuine,” says Hebah. “We believe media should be a two-way channel of communication with our audiences, and so we really show up in our production, social media, and everywhere else, as your (slightly nerdy) friends.” ،ًاﻮﻀﻋ 17 ﻦﻣ نﻮﻜﻤﻟا ﺎﻨﻘﻳﺮﻓ ءﺎﻀﻋأ ﻦﻣ 13" ﺮﺒﻋ ًﺎﻧﺎﻴﺣأ ﺲﻜﻌﻨﻳ ﺎﻣ اﺬﻫو ،ءﺎﺴﻨﻟا ﻦﻣ ﻦﻫ ﻊﻴﺿاﻮﻣ لﻮﺣ ﻪﻣﺪﻘﻧ يﺬﻟا ىﻮﺘﺤﻤﻟا ﺔﻴﻋﻮﻧ ﺔﻴﻠﻘﻌﻟا ﺔﺤﺼﻟاو تﺎﻗﻠﺎﻌﻟاو ﺐﺤﻟا .“ﺔﻴﺋﺎﺴﻨﻟا ﺺﺼﻘﻟاو ﺮﺸﻴﻓ ﺔﺒﻫ HBSA_002_046to049_TP_KerningCultures_11673467.indd 4804/07/2021 11:20:33 AM49 Harper’s Bazaar Saudi Summer 2021 Saqr’s Eclipse Acclaimed Egyptian scriptwriter Jaylan Auf decided to try her hand at podcasts for the fi rst time on this collaboration with Kerning Cultures. She spoke to Bazaar about working on the Saqr’s Eclipse series… “From the moment I heard the Kerning Cultures podcasts, I knew I wanted to work with them. Their shows are genuine, very well-researched, and Hebah is a true powerhouse – driven, creative, and extremely resourceful. Saqr’s Eclipse is a young adult thriller series set in the mysterious desert of the Empty Quarter in Saudi Arabia. It is an adventure led by celebrity travel blogger Faisal Saqr, who takes us into a supernatural world over the eight episodes, each one corresponding thematically and dramatically with a phase of the solar eclipse. The underlying theme of the series is Faisal’s estranged relationship with his father and their hope for reconciliation through a magical voice recorder that transcends space and time. The writing process for a podcast is very different as you solely rely on audio; you can’t even see the character’s facial expressions. It was a real challenge to translate a story I could visualise in my head to a series that’s only heard – so, I had to tailor the narrative around voice and sound design. I was very worried about the process of casting, as I was new to the Saudi acting community, and the pandemic meant doing auditions entirely online, yet all my worries disappeared once we started to contact people working in the industry. Even though the cinema and theatre industry is relatively new to Saudi Arabia, the potential is amazing – there is so much dedication and passion.” Scriptwriter, Jaylan Auf penned the successful Saqr’s Eclipse series “Our whole team is bilingual and straddles Western and Arabic cultures interchangeably” The fi ctional Saqr’s Eclipse podcast series was a hit amongst fans ﺮﻘﺻ ﺔﻠﻀﻣ فﻮـﻋ نﻼـﻴﺟ ةيرﻬـﺸﻟا ﺔـﻳﴫﳌا ﻮﻳرﺎﻨﻴـﺴﻟا ﺔـﺒﺗﺎﻛ ترﺮـﻗ نوﺎـﻌﺘﻟا ﱪـﻋ ﺖـﺳﺎﻛدﻮﺒﻟا لمﺎـﻋ ﰲ ﱃوﻷا ﺎـﻬﺗاﻮﻄﺧ ﻮـﻄﺨﺗ نأ ﺔﻴﺑﺮﻌﻟا رازﺎـﺑ زﺮﺑرﺎﻫ ﺖـﺛﺪﺣو ،زﴩـﺘﻠﻛ ﺞﻨﻴﻧيرﻛ ﺔـﺼﻨﻣ ﻊـﻣ ﺖﻌﺠـﺸﺗ" :ﺔـﻠﺋﺎﻗ ،ﺮـﻘﺻ ﺔـﻠﻀﻣ ﺔﻠـﺴﻠﺳ ﲆـﻋ ﻞـﻤﻌﻟا لﻮـﺣ ﺎـﻬﻨﻋ ﺖﻌﻤـﺳ نأ ﺬـﻨﻣ زﴩـﺘﻠﻛ ﺞـﻨﻴﻧيرﻛ ﺔـﺼﻨﻣ ﻊـﻣ ﻞـﻤﻌﻠﻟ ﺔـﺒﻫو ،ﺔـﻴﻠﻤﻋو ﺔـﻴﻌﻗاو ًﺎـﺿوﺮﻋ م ّﺪـﻘﺗ ﺎـﻬﻧﻷ ،ﱃوﻷا ةﺮـﻤﻠﻟ .فرﺎـﻌﳌاو ﺔـﻠﻴﺤﻟا ﺔﻌـﺳاوو ةﺮـﻜﺘﺒﻣو ﺔـﻋﺪﺒﻣ ﺔﻴﺼﺨـﺷ ينـﻐﻟﺎﺒﻠﻟ ﺔـﻴﻟﺎﻴﺧ ﺖـﺳﺎﻛدﻮﺑ ﺔﻠـﺴﻠﺳ ﺮـﻘﺻ ﺔـﻠﻀﻣ ﱪـﺘﻌﺗ ﺔﻜﻠﻤﳌا ﰲ ﺔـﻀﻣﺎﻐﻟا ﱄﺎـﺨﻟا ﻊـﺑﺮﻟا ءاﺮـﺤﺻ ﰲ ﺎـﻬﺛاﺪﺣأ روﺪـﺗ .ﺔﻳدﻮﻌـﺴﻟا ﺔـﻴﺑﺮﻌﻟا ﺮﻘﺻ ﻞـﺼﻴﻓ يرﻬـﺸﻟا ﺮﻔـﺴﻟا نوﺪﻣ ﺎـﻫدﻮﻘﻳ ةﺮـﻣﺎﻐﻣ ﻲـﻫ ،تﺎﻘﻠﺣ نﺎـثم ﰲ ﺔﻴﺋﺎﻨﺜﺘـﺳا لماﻮـﻋ ﱃإ ﺔـﻠﺣر ﰲ ﺎـﻧﺬﺧﺄﻳ يﺬـﻟا ﻦـﻣ ﺔـﻠﺣﺮﻣ ﻊـﻣ ﺎـﻬﻨﻣ ﺔـﻘﻠﺣ ﻞﻛ عﻮـﺿﻮﻣ ﻢﺠـﺴﻨﻳ ﺚـﻴﺣ .ﺲﻤـﺸﻟا فﻮـﺴﻛ ﻞـﺣاﺮﻣ ﻞﺼﻴﻓ ﺔـﻗﻼﻋ لﻮـﺣ ﺔـﺴﻠﺴﻠﻟ ﳼﺎـﺳﻷا عﻮـﺿﻮﳌا رﻮـﺤﻤﺘﻳ ﻦـﻣ ماـﻬﺘﻗﻼﻋ ةدﺎﻌﺘـﺳا ﰲ ماـﻬﻠﻣأو هﺪـﻟاو ﻊـﻣ ﺔـﺑﺮﻄﻀﳌا .نﺎﻜـﳌاو نﺎـﻣﺰﻟا ﻰـﻄﺨﺘﻳ يﺮﺤـﺳ تﻮـﺻ ﻞﺠـﺴﻣ لﻼـﺧ ﺎـﻬﻧﻷ يرـﺒﻛ ﻞﻜـﺸﺑ ﺖـﺳﺎﻛدﻮﺒﻟا ﺔـﺑﺎﺘﻛ ﺔـﻴﻠﻤﻋ ﻒـﻠﺘﺨﺗ ﻦـﻣ عﻮـﻧ يأ ﻞـﻤﺤﺗ ﻻو تﻮـﺼﻟا ﴫـﻨﻋ ﲆـﻋ ﻂـﻘﻓ ﺪـﻤﺘﻌﺗ ﻲـﻨﻨﻜيم ﺔـﺼﻗ ﺔـﻤﺟﺮﺗ ﺐـﻌﺼﻟا ﻦـﻣ نﺎﻛ ﺪـﻗو ،يرـﺑﺎﻌﺘﻟا دﴪـﻟا ماﺪﺨﺘـﺳﺎﺑ ﺔﻴﻌﻤـﺳ ﺔﻠـﺴﻠﺳ ﱃإ ﳼأر ﰲ ﺎـﻫرﻮﺼﺗ .ﺔـﻴﺗﻮﺼﻟا تايرـﺛﺄﺘﻟاو ،ينـﻠﺜﻤﳌا رﺎـﻴﺘﺧا ﺔـﻴﻠﻤﻋ لﻮـﺣ كﻮﻜـﺸﻟا ﺾـﻌﺑ ﻲﻨﺗروﺎـﺳ ﺔﻳدﻮﻌـﺴﻟا ﰲ ﻞـﻴﺜﻤﺘﻟا ﻊـﻤﺘﺠﻣ ﲆـﻋ ةﺪـﻳﺪﺟ ﺖـﻨﻛ ﺚـﻴﺣ ﻻإ ،ﺖـﻧﱰﻧﻹا ﱪـﻋ ﺔـﻠﻣﺎﻛ ءادﻷا برﺎـﺠﺗ ءاﺮـﺟإ ﺎـﻨﻴﻠﻋ نﺎﻛو صﺎﺨـﺷﻷا ﻊﻣ ﻞـﺻاﻮﺘﻟا ﰲ ﺎـﻧأﺪﺑ ﺎـﻣﺪﻨﻋ تدﺪـﺒﺗ ﰲوﺎـﺨﻣ نأ .لﺎـﺠﳌا اﺬـﻫ ﰲ ينـﻋﺪﺒﳌا ةﺪـﻳﺪﺟ حﴪـﳌاو ماﻨﻴـﺴﻟا ﺔـﻋﺎﻨﺻ نأ ﻦـﻣ ﻢـﻏﺮﻟا ﲆـﻋ ًﺎـﻗﺎﻓآ ىرأ ﻲـﻨﻧأ ﻻإ ،ﺔﻳدﻮﻌـﺴﻟا ﺔـﻴﺑﺮﻌﻟا ﺔـﻜﻠﻤﳌا ﰲ ًﺎﻴﺒـﺴﻧ ."ﻒﻐـﺸﻟاو نيﺎـﻔﺘﻟا ﻦـﻣ يرـﺜﻜﻟا ﺎـﻬﻄﺨﻳ ةﺪـﻋاو فﻮﻋ نﻼﻴﺟ ﻮﻳرﺎﻨﻴﺴﻟا ﺔﺒﺗﺎﻛ ﺮﻘﺻ ﺔﻠﻀﻣ ﺔﻠﺴﻠﺳ ﺔﻋﺪﺒﻣ ﺔﺤﺟﺎﻨﻟا ﺔﻐﻠﻟا ئيﺎﻨﺛ ﻪﻠﻤﻛﺄﺑ ﺎﻨﻘﻳﺮﻓ" تﺎﻓﺎﻘﺜﻟا ﱃإ ﻪﻟﻮﺻأ دﻮﻌﺗو "ﺔﻴﺑﺮﻌﻟاو ﺔﻴﺑﺮﻐﻟا ﺔﻠﺴﻠﺳ ﺖﻗﻻ ﺔﻠﻀﻣ ﺖﺳﺎﻛدﻮﺑ ﺔﻴﻟﺎﻴﺨﻟا ﺮﻘﺻ ينﺑ ﺔﻌﺳاو ﺔﻴﺒﻌﺷ ﺔﻜﺒﺸﻟا يرﻫماﺟ The TALKING POINT HBSA_002_046to049_TP_KerningCultures_11673467.indd 4904/07/2021 11:20:46 AMNext >