< PreviousMarketing Power List hoteliermiddleeast.com May 2023 40 REBECCA MORGAN-RANSOM Customer success and brand marketing manager, Premier Inn MENA Over the last 12 months, the Premier Inn brand in MENA has come under the spotlight like never before, with a wide and diverse range of new campaigns and initiatives covering sport, wellbeing and more. With her extensive knowledge and hands-on approach, Rebecca Morgan- Ransom has left no stone unturned in ensuring the success of major brand initiatives such as Premier Inn’s partnership with footballing legend John Barnes, marketing activity for the World Cup and Premier Inn’s rst-ever partnership with the Emirates Dubai Rugby Sevens. Morgan-Ransom is currently focusing on the launch of a new Premier Inn MENA website and the continued evolution of the group’s CRM system, as well as a range of exciting brand marketing campaigns in 2023 and beyond. RUBA TAHA Director of marketing and communications, Grand Hyatt Amman A revered hotelier in the country, Ruba Taha initiated Women@Hyatt in Jordan – the group’s companywide campaign to empower women through mentorship, volunteering programmes, networking, executive exposure and other means. Thanks to her, female hoteliers in Hyatt Jordan now have brighter horizons and ways to advance their careers. Her GM Ben Wozny said: “With Taha’s vast experience in the market and her connections in both the hospitality eld and the Jordanian community and her drive to pursue new ideas, Taha is of great value not only to Grand Hyatt Amman but Hyatt in general.” SANJA DIMITRIJEVIC F&B marketing manager, Madinat Jumeirah Resort As the F&B Marketing Manager at Madinat Jumeirah, Sanja Dimitrijevic plays a vital role in positioning and driving strategic planning for over 25- plus F&B outlets across Jumeirah Al Qasr, Jumeirah Al Naseem and Jumeirah Mina A’Salam. In her position she oversees the communications strategy for each restaurant in her portfolio including strategic planning, brand building, crafting compelling narratives, content development, reputation management, media buying, budget management, e-commerce, and social media marketing. During her time at Jumeirah, she has successfully positioned new venues and elevated existing venues to be recognised and celebrated by industry professionals. She established a detailed PR and marketing plan to launch new outlets Blind Tiger and Margaux as well as the refurbishment of Summersalt Beach Club. Ultimately, her dedication and commitment to the team helped play a vital role in Madinat Jumeirah achieving strong revenues in 2022.Marketing Power List 41 May 2023 hoteliermiddleeast.com SAPNA CHADHA Cluster marketing communications manager, Majid Al Futtaim – Accor Properties In the past year, Sapna Chadha has driven many campaigns for the eight hotels. She has been strategic in driving the annual food and beverage campaigns such as Valentine’s Day. Ramadan and festive periods, all of which have seen great success in terms of revenue over previous years. She also helped align all the brand standards across the hotels post-Covid, ensuring that all the hotels achieve high scores across brand audit done across various communication touch-points. In past months, she led Dubai Creek City Centre’s 25th anniversary strategy for the hotel and its associated activities bringing various PR activations and event to life and driving big CSR opportunities for the property. SARAH KHALED Director of marketing, Al Bustan Palace, A Ritz-Carlton Hotel Sarah Khaled has managed to deliver numerous signi cant achievements for her hotel. One of her most noteworthy achievements is her success in rebuilding the hotel’s relationships with local media and in uencers through various activations and events. These efforts resulted in the hotel generating the highest share of voice in Oman and a total of 10 million impressions from the local market, driving an AVE of $40,000 in Q3 and Q4 in 2022 and $200,000 in Q1 2023, across online and of ine features. Her work in boosting the digital room night share was also exemplary, as she exceeded the projected goal for 2022 by 4.1 percent. Additionally, her successful campaigns have helped increase traction in the hotel’s F&B venues, selling out specialty events like the New Year’s Eve Dinner, Valentine’s Day Dinner, Friday brunch, and Ramadan iftar and suhoor covers. SARAH MADHI Marketing manager – rooms & lifestyle, Madinat Jumeirah Resort Sarah Madhi handles the likes of photoshoots and videoshoots of the her hotels’ amenities, as well as leveraging hospitality and lifestyle media and in uencer relations to ensure the campaigns are covered to maximise audiences and brand awareness. Business-focused, she has planned and managed yearly budgets for Madinat Jumeirah and Burj Al Arab Jumeirah to optimise ROI and strategise for effective business results. “She is highly motivated, possesses a great business leader skillset, having led agency and internal teams to achieve their responsibilities, deliver according to their timelines and achieve optimum ROI. She is a true pleasure to work with, a real team player at core,” said Olinda Morais, senior director, sales & marketing, Madinat Jumeirah.Marketing Power List hoteliermiddleeast.com May 2023 42 SHAYNE MARIE MONASTERIO Cluster PR & marketing manager, Wyndham Dubai Deira, Days Hotel by Wyndham Dubai Deira & Super 8 by Wyndham Dubai Deira When Shayne Marie Monasterio joined in August 2021, she launched an outlet survey to start building the database for Wyndham Dubai Deira cluster hotels and she collaborated with several in uencers to tap into their followers and build the data of those who showed interest in the hotel. In 2022, she consolidated the outlet data extracted from the survey, she streamlined the social media users that reached out and she mined information from previous hotel guests. She was later able to build an expansive database that features demographics and behaviour enabling her to directly communicate speci c campaigns based on interest. The Database currently has more than 50,000 unique guest information. SHERYL R. AQUIATAN Senior marketing & communications manager, Millennium Airport Dubai & Copthorne Airport Hotel Dubai Sheryl R. Aquiatan doesn’t have the largest of teams like other marketing departments; however, it does not stop her from becoming a successful hoteliers. She handles everything in-house, including marketing and e-commerce, public relations, social media and creatives. She develops key growth marketing strategies, tactics and action plans resulting in many outstanding achievements and contributions to the hotel. As proof, within 12 months, she did so many successful campaigns that have increased brand awareness and support the revenue of the properties. From room revenue activations, to family friendly marketing drives, to wedding campaigns, she continues to nd new ways to push her properties to more people SHIMAA GALAL KASHEF Regional marketing & communications manager, Al Hokair Group Highly commended at this year’s Hotelier Saudi Arabia Awards, Shimaa Galal Kashef has our editorial team on numerous occasions this year. Unlike others on this list, she works with a management company, meaning she not only knows how to market her own brand, but numerous others, each with their own standards. As a regional marketing and communications Manager, Kashef is responsible for overseeing the marketing activities of 22 hotels across Saudi Arabia and Dubai for groups such as IHG, Accor and Golden Tulip. Area GM Mohsin Yaqoob said: “Shimaa is very passionate, innovative and reliable marketing professional. She is very knowledgeable and has capacity to deal with multiple hotel brand’s marketing simultaneously which is not always easy. She is very well versed with digital marketing and played key role in promoting our hotels on all main steam online platforms.” SHYAMILY JAMES Assistant marketing manager, The Gulf Hotel Group Shyamily James is a marketing professional who has consistently demonstrated exceptional skills and expertise in creating and executing successful marketing campaigns. One of her most notable accomplishments was contributing to the group’s record- breaking pro t of BD6.669 million in 2022, by launching several online and of ine campaigns, which helped the property achieve an exceptional return on investment. By leveraging her expertise in digital marketing, James has been able to deliver targeted and engaging campaigns that have resonated with the hotel’s target audience. Not only has she led her own department to new heights, she has boosted the entire hotel operation, proving her natural talent in business.Marketing Power List 43 May 2023 hoteliermiddleeast.com TIJANA LAZAROV Complex director of marketing, Le Méridien Dubai cluster Having recently been promoted to complex director of marketing at Marriott International, Tijana Lazarov now oversees a diverse portfolio of six hotels, including Le Meridien Dubai Hotel & Conference Centre, Le Meridien Fairway, Aloft Al Mina and Aloft Dubai Airport, Element Al Mina and Element Dubai Airport. With a total of 1,247 guest rooms, 28 dining venues and bars, and one spa, Lazarov is responsible for driving innovative strategies that raise awareness and keep pace with industry trends. In recognition of her drive and commitment, Lazarov was selected as one of the 20 high-potential female leaders within Marriott International MEA in 2019. This led to her inclusion in Marriott’s selective pilot Female Leadership Initiative program, cementing her reputation as an exceptional marketing professional and leader in the hospitality industry. VALENTINA COMIN Marketing & social media specialist, Deutsche Hospitality regional of ce According to her team Valentina Comin has made a very positive and signi cant impact since she joined Deutsche Hospitality on all marketing aspects for the team centre of ce in Dubai and all the hotels managed and franchised in the Middle East by the group. Comin switched very quickly her mind-set from a single hotel based marketing expert into her new regional role with many responsibilities from different hotel brands from Deutsche Hospitality and different hotels perspective throughout the Middle East. She has proven her ability as a naturally-talented marketeer, regardless of brand or scale. VICTORIA MENDOZA Assistant marketing communications manager, Banana Island Resort Doha by Anantara Since focusing solely on Banana Island Resort Doha, Victoria Mendoza has made waves. Already one of the country’s best- known resorts, Mendoza has pushed the property even further. Campaigns such as #BananaIslandLovesKids, Summer Sun & Fun, FIFA Countdown, FIFA Floating Fan Zone, Qatar National Day, Overwater Villa Staycation, #BananaIslandGreatat8, Romantic Dining, Arabian Shuwa Beach Experience, Surf Pool Fun, Romantic Dinner on a Pontoon Boat, #SpringIntoMarch, Women’s Wednesdays, Ramadan Dining, among others. Undoubtedly, these initiatives made considerable noise not just in the Qatar market, but in the international picture as well. ZEIN TALHOUNI Director of marketing and communication, The Ritz-Carlton, Amman As the Director of marketing and communication at Ritz-Carlton, Amman, Zein Talhouni has played a pivotal role in transforming the property into one of the most coveted destinations in the city. Her unwavering commitment to excellence was on full display during the grand opening, where she oversaw the preparations for a successful inauguration by His Royal Highness Prince Hussein, receiving signi cant PR reach, further boosting the property’s pro le in the region. Moreover, Talhouni’s forward-thinking approach to social media marketing has propelled the property’s online presence to unprecedented heights. Under her leadership Zein has established a strong foundation within the market by utilising high-quality imaging, videography, and website development. This has helped to create a compelling online presence for the property, which has been instrumental in attracting new guests and retaining existing ones. The Ritz- Carlton, Amman only continues to improve and innovate under her watch. Dubai, UAE Leadership Summit 2023 For commercial and event enquiries SARASWATI AGARWAL Group Commercial Director Tel: +971 4 444 3352 GSM: +971 52 895 2214 E-mail: saraswati.agarwal@itp.com DANIEL FEWTRELL Director Of Awards & Marketing Tel: 971 4 444 3684 E-mail: daniel.fewtrell@itp.com DAVID CAMERON Former Prime Minister of the United Kingdom (2010 – 2016) JERRY INZERILLO Group CEO, Diriyah Gate Development Authority AMIR KHAN Former Professional Boxer JAMES HOGAN Chairman, Knighthood Global BACARY SAGNA Former Professional Footballer BOOK YOUR EARLY BIRD DELEGATE PASSES HERE Wednesday, 21st June 2023Suppliers 45 May 2023 hoteliermiddleeast.com THE SWEET SMELL OF SUCCESS As the hospitality industry becomes more competitive, hotels are turning to new strategies to set themselves apart from their rivals. One such approach is scent marketing, which has grown into a billion-dollar industry that spans everything from shopping malls to golf courses, and now, hotels. Leading hotels are among the most enthusiastic adopters of scent marketing. Address Hotels, for example, created a signature fragrance that features vetiver and cedar, which you will nd in every Address property. But why is the process of scent creation so important for hotels? The answer lies not only in the impact it has on guests, but also in the business sense it makes for the hospitality industry. Research shows that guests react subconsciously to fragrances, with their mood positively in uenced by pleasant aromas. Hoteliers are now placing signature scents in hotel bathrooms and gyms, beyond lobbies and common areas, to create an immersive guest experience. According to a report commissioned by Ambius, 91 percent of hotel guests said a pleasant smell had a positive impact, and over two-thirds felt it made them more relaxed and patient. Such ndings suggest that fragrances play a key role in fostering loyalty among hotel guests, encouraging repeat visits and positive reviews. In addition to the impact on guest experiences, hoteliers are realising how recognisable signature scents can add to revenue streams. Hotels are now creating signature scents and selling them to customers in the form of candles and diffusers, generating additional revenues and extending the brand experience beyond the hotel stay. The growing importance of fragrances in hotels re ects a broader trend in the hospitality industry towards a more immersive and sensory guest experience. As hotels continue to invest in scent marketing, it is likely that fragrances will become an increasingly important tool for building brand loyalty and driving revenue growth. Read on for two companies doing just that, along with W Dubai – Mina Seyahi’s own approach to fragrances. The growing importance of fragrance programming in hotels, and the brands making it happen Suppliershoteliermiddleeast.com May 2023 46 Suppliers Sagma Corp Sagma Corp is the leading supplier of luxury guest amenities for hotels and resorts in the Middle East. With exclusive partnerships with some of the most prestigious brands in the world, including Hermès, Bulgari, Graff, Lanvin, Ferragamo, Oscar de la Renta, and Nayassia, Sagma Corp brings the nest fragrances to the region. Its range of luxury amenities ensures that hotel guests are treated to a truly memorable and exclusive experience. Sagma Corp has an extensive logistics network that includes three strategically located warehouses in the UAE, Saudi Arabia, and Qatar. This allows it to deliver the latest and most sought-after products quickly and ef ciently to clients, ensuring that their guests have a delightful fragrance experience. The company takes great pride in its Partner content commitment to customer satisfaction and strives to provide personalised service to each of its clients. With a highly trained and experienced team in the fragrance industry, Sagma Corp provides expert advice and support to its clients whenever it’s needed. Sagma Corp is the ideal partner for hotel and resort owners looking to provide their guests with an exclusive and unforgettable experience. Its range of luxury guest amenities and commitment to exceptional customer service make it the go-to supplier for hotels and resorts throughout the Middle East. To learn more about Sagma Corp products and services, reach out to Bennini Stéphane, commercial director, at hospitality@sagmacorp.com or +971 4 4548402. W Dubai - Mina Seyahi W Dubai - Mina Seyahi director of operations Marloes Ophof explained to Hotelier Middle East: “Of all your senses, scent is most closely linked to memory and hospitality is all about creating memories, it enriches your experience of the world around you. A scent can change your mood and your mindset and at W Dubai – Mina Seyahi we aim to deliver lifelong memories to our guests. The selection of the right scent, the right amenity is what sets you apart as a hotel – it’s one of the rst triggers as part of your arrival experience. “When you choose your own fragrance, your own perfume, it ultimately comes down to your personality and the mood you are looking to access. “At W Dubai – Mina Seyahi, we welcome global travellers so it is important to set the right tone and choose a scent that will evoke lasting memories for our guests. We have to consider brand identity, brand message, location and the ambience we create to amplify our guest experience.”47 May 2023 hoteliermiddleeast.com Creating luxurious beauty moments For over four decades, ADA Cosmetics has been producing high-quality hotel cosmetics and dispensing systems for the world’s leading hotels. As Europe’s top supplier of branded hotel cosmetics with its own manufacturing facilities in Europe and APAC, ADA Cosmetics currently serves more than 20,000 customers around the world. FROM AMOUAGE TO PENHALIGON’S Cooperating with prestigious brands such as Amouage, Balmain Hair Couture or Lalique, ADA Cosmetics offers outstanding collections that impress with high-quality formulations and stunning design choices. Unique fragrance, exquisite quality and timelessly elegant acons are the hallmarks of the exclusive collection with Lalique, the epitome of French luxury. Haute couture in the bathroom — that is the result of the joint creations with Balmain: the luxurious formula with silk proteins and the irresistible Balmain Signature fragrance choices are a feast for the senses. Penhaligon’s Halfeti range delights with an intoxicating, mysterious fragrance that uses vigorous grapefruit, Levantine spice and multifaceted rose to take you on a sensory journey to afar destinations. Chopard’s collections, with its signature diamond-cut design, enhance any guest’s hotel stay. “With beauty and care products specially designed for the luxury hotel industry, ADA Cosmetics is setting new standards for individual hotel experiences that guests will remember,“ said Gerd von Podewils, CMO at ADA Cosmetics. CERTIFIED FOR SUSTAINABILITY ADA Cosmetics is the rst and only company in hotel cosmetics whose entire product portfolio is Cradle to Cradle Certi ed — one of the most ambitious sustainability standards globally. The company pays attention to resource- saving, low-emission production as well as eco-friendly packaging solutions. All formulations are pH skin neutral, dermatologically tested and contain only high-quality, natural and vegan ingredients. With the Smart Care+ system and its patented membrane technology ADA also offers the most hygienic dispenser solution worldwide. BEST IN CLASS AND CUSTOMER CARE Short delivery routes thanks to having local laboratories, production facilities, as well as a presence in over 50 countries make ADA Cosmetics a reliable partner and leader in global sales, allowing to delight demanding, loyal hotel guests with high-quality products, luxurious textures and exclusive cooperations. Website: www.ada-cosmetics.com Find out why well-known names worldwide rely on ADA Cosmetics, a leading expert in high-quality hotel cosmetics Partner contenthoteliermiddleeast.com May 2023 48 CHECKING OUT49 May 2023 hoteliermiddleeast.com The iconic Carlton Cannes, A Regent Hotel, owned by Katara Hospitality, has reopened. Known as the ‘Grande Dame’ of Cannes’ hotel scene, the property’s Belle Epoque façade, framed by twin domes, has been restored, giving new life to this historic gem. With 332 rooms and suites – 72 of which have a sea view – and 37 branded residences, the hotel has been reimagined by French interior designer Tristan Auer. Brought into the modern age The two-year grand-scale renovation preserved the hotel’s historic features including its legendary façade resulting in a modern-day masterpiece. The addition of two wings, measuring 20,000 sq m and home to luxury residences, envelop the rear of the property. This has created an enclosed garden landscaped with 22,000 plants and owers, peristyle alcoves, sunbathing decks, cabanas and the largest hotel in nity pool in Cannes. In addition, the hotel also has a new tness and spa complex, The C Club, which includes a full-size boxing ring, gym, yoga and Pilates studio. Living luxury One of the grandest additions to the hotel is the 37 residences, located in the two new wings. Ranging from 85-to-500 sq, the residences were designed as Mediterranean homes, with all the amenities for extended stays and access to all of the hotel's services, including room service, pool and wellness centre. On the top oor is a 1,000 sq m penthouse, topped by a private landscaped rooftop of 500 sq m, which has a Jacuzzi. Legendary rooms The seventh oor of the hotel has four signature suites, named to celebrate the legacy of the property. These include The Katara Suite, which pays tribute to the hotel’s owners, The Grace Kelly Suite, The Cary Grant Suite and The Kirk Douglas Suite. On the sixth oor is The Alfred Hitchcock Suite which is the exact room where the kiss scene between Grace Kelly and Cary Grant in the master of suspense’s To Catch a Thief was lmed. In the other tower on the same oor, The Suzanne Lenglen Suite, pays tribute to the eponymous tennis legend, who played the 'Match of the Century' at the hotel in 1926, spreading the love for clay courts, which started here, and leading the way for Roland Garros to become the only Grand Slam tournament played on clay. Carlton Cannes, A Regent Hotel Next >