< Previous20SEPTEMBER 2024 CO-BRANDED COLLECTIONS Exploring the fusion between luxury real estate and renowned luxury brands SEPTEMBER 202420 CWPME_Sep2024_20-21_Co-branded Revolution Opener_13364514.indd 20CWPME_Sep2024_20-21_Co-branded Revolution Opener_13364514.indd 2023/08/2024 14:2523/08/2024 14:2521SEPTEMBER 2024SEPTEMBER 202421 CWPME_Sep2024_20-21_Co-branded Revolution Opener_13364514.indd 21CWPME_Sep2024_20-21_Co-branded Revolution Opener_13364514.indd 2123/08/2024 14:2523/08/2024 14:25CO-BRANDED COLLECTIONS SEPTEMBER 202422 A FIVE-STAR LIVING EXPERIENCE Dubai’s real estate landscape is witnessing a surge in branded residences, with Fairmont Residences Solara Tower being the latest addition Interview by Shehzin Shaikh Dubai has witnessed a steady infl ux of new branded residence developments, with an average of 22 new projects being launched annually. In the fi rst half of 2024 alone, 17 new branded developments were announced, adding 7,262 units to Dubai’s real estate inventory. As of June 2024, the total number of branded residence developments in Dubai reached 121. To address the growing demand and cater to various investor preferences, developers are actively pursuing new brand collaborations, and the most recent addition is Fairmont Residences Solara Tower. Therefore, we sat down for an exclusive interview with Ajay Bhatia, Founder and CEO of SOL Properties who gave us an insight into the unparalleled opportunities awaiting discerning investors at Fairmont Residences Solara Tower and why buyers are drawn towards branded residences. How have you seen the branded residences market evolve in Dubai and the region over the years? Dubai’s reputation in the branded residences sector is on a meteoric rise, surpassing various established markets across the globe. The journey began in 2010 with the launch of Armani Residences in Burj Khalifa and Images supplied by: SOL Properties Centre: Fairmont Residences Solara Tower CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 22CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2226/08/2024 14:4826/08/2024 14:48CO-BRANDED COLLECTIONS SEPTEMBER 202423 since then, Dubai has attracted an extensive number of high-end and international hospitality brands, solidifying its status as the global capital of branded residences. Over the years, the branded residences sector has evolved, delivering exceptional value by combining luxury living with premium hotel services, setting itself apart from non- branded residences. It off ers numerous opportunities including enhanced value propositions, integrated lifestyle services and sustainable living options. Investors can also benefi t from premium fi nishes, higher property appreciation, and increased rental returns, along with the added convenience of short-term leases. And despite signifi cant challenges such as high competition, market volatility, maintaining brand standards, and managing development costs, the sector has immense growth potential. You are behind Fairmont Residences Solara Tower—the latest entrant in the branded residences market. What do you think separates it from other luxury residential projects in Dubai? Situated strategically in Downtown Dubai, the tower off ers a magnifi cent view of iconic landmarks such as the Burj Khalifa and Dubai Fountain, allowing residents to immerse themselves in the vibrant lifestyle of the city. Moreover, our collaboration with Fairmont Hotels and Resorts, a leading luxury hotel brand under the Accor Group, allows us to provide unparalleled hospitality experiences in a residential setting. With self-shading balconies, spacious terraces, and beautiful landscaping, we have prioritised sustainability to support the UAE’s Green Agenda 2030 while creating an aesthetically pleasing environment. The tower is also designed with an aim to off er a ‘resort-like lifestyle’ to residents by integrating premium amenities into the project. Furthermore, it off ers an annual membership to Fairmont’s Diamond Membership program, which grants VIP privileges and worldwide access to luxury properties and events to the residents. Hence, it would not be wrong to say that the project’s unique combination of CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 23CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2326/08/2024 14:4826/08/2024 14:48CO-BRANDED COLLECTIONS SEPTEMBER 202424 Left: Restaurant on the podium level off ering views of the iconic Burj Khalifa Right: The building features a private infi nity pool, outdoor terrace, and modern interior design; Step into the master bedroom to witness unparalleled elegance and sophistication Customisation and personalisation have become essential today, particularly in meeting the needs of discerning clients” innovative design, a central location, top- notch amenities, and unmatched hospitality off erings will set it apart on the city’s skyline. Can you elaborate on the unique amenities and services that will be off ered at Fairmont Residences Solara Tower? The tower will off er luxurious amenities including a rooftop pool that is 40 metres high and a beach-style pool on the podium level that spans 60 metres. Guests can also enjoy the pool bar with views of the Burj Khalifa and Dubai Fountain. Additionally, the spa, featuring treatment rooms, steam rooms, saunas, and aqua therapy, will provide residents with a holistic wellness experience in the midst of urban living. Within the building, residents will also have access to a fully equipped indoor gym, a golf simulator, a padel tennis court, as well as indoor and outdoor kids’ play areas. Additionally, there is a lounge residence and restaurant on the amenity fl oor, a cinema for private screenings, and a shaded kids’ pool for family enjoyment. Residents can further enjoy exclusive amenities such as two conference rooms and outdoor space for private business meetings or events. As I mentioned earlier, the collaboration with Fairmont also brings in various hospitality services such as concierge assistance, valet parking, housekeeping and 24/7 security. These benefi ts off er residences the highest level of convenience and safety. To what extent do customisation and personalisation factor into the current luxury real estate market, especially within the branded residences segment? Customisation and personalisation have become essential today, particularly in meeting the needs of discerning clients. After all, tailored experiences and innovative living spaces are increasingly sought after by consumers. When it comes to high-end buyers, their personal tastes and lifestyles demand tailored designed elements, unique features and customised layouts that fulfi l their individual preferences. Personalisation refl ects the owner’s identity and style, transforming a property from just a home into a standout asset in this highly competitive market. Meanwhile, through customisation, we can boost customer satisfaction and foster stronger client relationships, leading to increased loyalty and referrals. CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 24CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2426/08/2024 14:5026/08/2024 14:50CO-BRANDED COLLECTIONS SEPTEMBER 202425 In the competitive high-end real estate market, unique features and personalised services distinguish properties from ordinary off erings, appealing to buyers in search of exclusivity. How do you see technology shaping the future of the real estate industry? It is evident that the rapid evolution of the world is primarily driven by technological advancements. The real estate sector is also experiencing signifi cant transformation as various technologies are revolutionising its practices and setting the stage for the future. The majority of these technologies focus on enhancing sustainability and effi ciency at diff erent stages of development and management within the industry. For CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 25CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2526/08/2024 14:5126/08/2024 14:51CO-BRANDED COLLECTIONS SEPTEMBER 202426 example, smart home technologies like IoT devices and smart systems are enhancing convenience, security, and energy effi ciency in living spaces. On the other hand, Building Information Modelling (BIM) enhances project management with detailed digital building models, improving design accuracy and streamlining construction. Additionally, Artifi cial Intelligence (AI) and data analytics help forecast market trends, optimise property management and provide personalised customer experiences. For buyers, Virtual Reality (VR) and Augmented Reality (AR) technologies are transforming property viewing and design, allowing them to explore and customise spaces virtually before making decisions. Blockchain technology is also playing a signifi cant role in enhancing transparency and security in real estate transactions through smart contracts and decentralised property records. These innovations are reshaping the real estate industry, making it more effi cient, sustainable, and attuned to the needs of modern buyers and investors. Do major infrastructure projects impact the real estate sector, particularly high-end developments? In the UAE, infrastructure projects, particularly in the transportation sector, are playing a pivotal role in infl uencing the real estate market. The country is increasing its investment in transportation facilities, including metro systems, trams, road networks and airports, which is greatly improving connectivity and accessibility across the Emirates. These enhanced transportation links and modern airports make high-end developments more appealing and increase their property value, as they can off er better access to prime locations. Moreover, these improvements drive demand for luxury real estate and reinforce the UAE’s position as a top destination for wealthy buyers and global investors. What trends are you observing among foreign investors in terms of preferences and investment strategies? An emerging trend in the market is the increasing demand for eco-friendly and innovative solutions. This shift is evidenced by the rising investments in properties equipped with luxury amenities, smart Left: A modern living and dining area; Ajay Bhatia, Founder and CEO of SOL Properties Right: A luxurious swimming pool located on the penthouse level CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 26CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2626/08/2024 14:5126/08/2024 14:51CO-BRANDED COLLECTIONS SEPTEMBER 202427 building technologies, and environmentally sustainable construction methods. Branded residences are also becoming more popular due to their association with high service standards and exclusivity. Additionally, foreign investors are diversifying their strategies, exploring opportunities beyond traditional residential properties to include mixed-use developments, commercial real estate and luxury assets that promise long- term value and prestige. The emphasis is on securing investments that align with global trends, off er stability, and deliver attractive returns. How do you foresee the branded residences sector evolving in the next 5-10 years? Moving ahead, the branded residences sector will increasingly focus on sustainability by incorporating green technologies and energy-effi cient designs to attract eco- conscious buyers and investors. The sector is also expected to witness a rise in foreign investment, with Dubai and the UAE remaining major global hubs for luxury real estate. Particularly in Dubai, the use of innovative technologies and top-tier amenities is anticipated to set new market standards, reinforcing the city’s reputation as a prime destination for high-end, sustainable living and investment. Are there any new projects in the pipeline for SOL Properties? At SOL Properties, we are focusing on strengthening and expanding our portfolio by including innovative and luxurious developments. In line with this, we have devised a comprehensive strategy to launch more high-end residential and mixed-use developmental projects across key locations in Dubai and the UAE. Beyond building structures, we seek to set new industry standards by integrating cutting-edge design, sustainability, and world-class amenities into these new ventures. We are also looking into opportunities to collaborate with new partners and expand our footprint internationally. CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 27CWPME_Sep2024_22-27_Co-branded Properties_13370425.indd 2726/08/2024 14:5126/08/2024 14:51PARTNER CONTENT 28SEPTEMBER 2024 THE Z FACTOR: A NEW CHAPTER OF REAL ESTATE Founder and Chairman of Danube Group, Rizwan Sajan on the strategies reshaping the future of luxury living in the UAE Images supplied by: Danube Group Rizwan Sajan, often celebrated as the “1% man,” is more than just a real estate mogul—he is a visionary who has redefi ned what luxury and aff ordability mean in the Middle East’s property landscape. From his humble beginnings in Mumbai to becoming a key architect of Dubai’s skyline, Sajan’s journey is a testament to his belief that true success lies in giving people the opportunity to own their dreams. However, his vision extends beyond mere numbers and buildings. As the Founder and Chairman of Danube Group, Sajan’s mission is clear: to democratise luxury while ensuring that every project serves as a stepping stone towards a brighter, more inclusive future. His ethos is simple yet profound—deliver on your promises, innovate fearlessly, and never lose sight of the people who contribute to your success. THE EARLY YEARS From the very beginning, Sajan’s journey was marked by resilience and an unwavering commitment to succeed against all odds. His path to becoming one of the Middle East’s most infl uential business magnates was neither straightforward nor easy. At just 16, the loss of his father thrust him into the role of his family’s breadwinner. This pivotal moment taught him invaluable lessons in responsibility, resilience, and self-reliance, he says. “Every day, I carry with me the voice in my head saying, ‘Make your father proud, you can do it,’” Sajan refl ects, acknowledging how this mantra became the driving force behind his business approach. It was this early challenge that forged his determination to build not just a successful career, but something meaningful and lasting. Sajan’s infl uence on the Middle East’s construction landscape is nothing short of monumental, yet what truly sets him apart is his relentless pursuit of succeeding rather than simply being Words by Angitha Pradeep CWPME_Sep2024_28-35_Cover Story-Danube_13372465.indd 28CWPME_Sep2024_28-35_Cover Story-Danube_13372465.indd 2829/08/2024 17:2329/08/2024 17:23COVER STORY 29SEPTEMBER 2024 CWPME_Sep2024_28-35_Cover Story-Danube_13372465.indd 29CWPME_Sep2024_28-35_Cover Story-Danube_13372465.indd 2929/08/2024 11:2629/08/2024 11:26Next >