ITP MEDIA GROUP / BUSINESS DECEMBER 2020 • VOLUME 14, ISSUE 12CONTENTS 03 PLANT / MACHINERY / VEHICLESwww.pmvmiddleeast.comDECEMBER 2020 08 Vans Mercedes-Benz celebrates 25 years of the Sprinter 10 Tyres BKT presents prototype of 57” tyre for rigid dump trucks 12 Fuels Neutral Fuels releases app for biofuel feedstock delivery 16 Excavators Cat’s Next-Gen 349 replaces the 349D2 model 06 Buses MAN delivers 80 New Lion’s coaches in Saudi Arabia 32 Heavy-duty trucks Liebherr unveils the TA 230 Litronic articulated dump truck 34 Cranes Tamimi Rentals invests in 50 Grove rough-terrain cranes 35 Cranes Tadano Demag launches 7-axle AC 450-7 all-terrain crane 18 Industrial Trucks Kalmar off ers energy saving guarantee for electric forklift 20 Dealers German Gulf Enterprises delivers large Doosan wheel loader and 42m Putzmeister pumps to CK Beton Readymix 22 Cover story Putzmeister Middle East closes 2020 on a high note 28 Heavy-duty trucks MAN TGX named Interna- tional Truck of the Year 2021 DECEMBER 2020 VOLUME 14 • ISSUE 12 22 20EDITOR’S LETTER 04 BY DENNIS DANIEL PLANT / MACHINERY / VEHICLESwww.pmvmiddleeast.comDECEMBER 2020 W e are ending this year saying, ‘we made it!’, and that alone feels like an accomplishment. Aft er all, what doesn’t kill us makes us stronger. As we learn more about the changing dynamics of business in the COVID era, it’s safe to say we have become more resilient and effi cient at doing business. Certainly, we’ve needed to learn how to become better at customer relationship management. The voice of the customer is more relevant than ever during the COVID era. Companies that tracked customer behaviour carefully during the last two years, at the least, have fared better than the others in handling the COVID-19 crisis with better forecasting and management of their assets. We have several success stories this year of companies that have implemented great CRM strategies, and one of them is Putzmeister. The cover story in this issue features Putzmeister’s success in 2020, looking at how the manufacturer and its dealers in the GCC boosted sales of concrete pumps and transit mixers through people- centric initiatives. Middle East Development Co. (MEDCO), the dealer of Putzmeister concrete pumps in Saudi Arabia navigated the crisis by expanding its sales staff and HERE’S TO A RESURGENT 2021 PO Box 500024, Dubai, UAE Tel: +971 4 444 3000 Web: www.itp.com Offices in Dubai, Abu Dhabi, London & Mumbai ITP MEDIA GROUP CEO Ali Akawi Managing Director Sue Holt EDITORIAL Editor Dennis Daniel dennis.daniel@itp.com +9714 444 3615 ADVERTISING Group Sales Manager Anup Nagpurkar anup.nagpurkar@itp.com +971 4 444 3573 ITP LIVE General Manager Ahmad Bashour ahmad.bashour@itp.com +971 4 444 3549 PHOTOGRAPHY Senior Photographers Efraim Evidor, Adel Rashid Staff Photographers Aasiya Jagadeesh, Ajith Narendra, Fritz John Asuro, Yuliya Petrovich, Jessica Samson. PRODUCTION & DISTRIBUTION Group Production & Distribution Director Kyle Smith Production Manager Basel Al Kassem Production Coordinator Manoj Mahadevan Image Editor Emmalyn Robles CIRCULATION Distribution & Warehouse Manager Praveen Nair MARKETING Director of Awards & Marketing Daniel Fewtrell ITP GROUP CEO Ali Akawi CFO Toby Jay Spencer-Davies Subscribe online at www.itp.com/subscriptions The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised to seek specialist advice before acting on information contained in this publication which is provided for general use and may not be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemption is hereby granted for extracts used for the purpose of fair review. Published by and © 2020 ITP MEDIA GROUP FZ-LLC. focusing on training rather than downsizing. Zahid Industries, which was appointed as the new dealer of Putzmeister transit mixers in Saudi Arabia in mid-2020 has been instrumental in the sale of over 150 units in less than six months. There are many more examples of success this year, which we will feature in the January 2021 issue of PMV Middle East. By now, you’d have heard about the inaugural PMV Middle East Virtual Conference to be held on 15 December. As the fi rst in a series of events hosted by PMV Middle East, we aim to address the opportunities and challenges for manufacturers, dealers and rental companies, in 2021. To explore them, we need to understand how companies have adapted to the situation and what strategies worked best for them. Are we looking at a U-, V-, W, or L-shaped recovery in the coming years? What are the industry trends and consumer behaviour driving the demand for new products and upgrades, services, standards, and regulations. For answers to these questions and more, register now and join market leaders at the free-to- attend virtual conference. Meanwhile, your feedback and suggestions are welcome.GENUINE PARTS GREAT PRICES www.renault-trucks.com RENAULT TRUCKS GENUINE PARTS AT COMPETITIVE PRICES Trust Renault Trucks original approved parts to maintain the quality, durability and performance of your vehicle. New parts, reconditioned parts, kits and accessories at competitive prices, our range allows you to choose the best solutions for your needs.M AN Truck & Bus recently delivered 80 units of the New Lion’s Coach to its customer in Saudi Arabia. This is single largest deal for the new Lion’s Coaches in the country and second one this year. In the beginning of 2020, MAN delivered a coach to Al-Salem Group in the country – the fi rst to a private customer in the Middle East region. Joerg Mommertz, senior vice president and head of sales - Middle East, Africa and Latin America, MAN Truck & Bus, said: “This is a signifi cant moment for us. We are happy with the confi dence our customers have placed in our buses. Our commitment is to make the ownership enjoyable & profi table for custom- ers by off ering the best-in-class and we will work to deliver the best support.” The Lion’s coaches are powered by a 6-cylinder diesel engine that conforms to EEV emission norms and delivers 440 hp. They are also equipped with automated MAN TipMatic 12 OD gearbox, with retarder; air-condition- ing system engineered for hot climates; driver assistance systems such as electronic stability program (ESP), lane guard system (LGS), emergency brake assist (EBA) and adaptive cruise control; ergonomic seating layout with impressive passenger comfort together with features like USB sockets at passenger seats; advanced multimedia coach (MMC) and two LCD monitors. The TipMatic automated gearbox employs MAN’s new moving-off and gear-shift strategy, optimally matched to the D26 engine. The engine itself is proven to deliver consistent high-performance with low fuel consumption and long maintenance intervals. The Lion’s Coach also stands out in terms its safety features. The ergonomically designed cockpit enables drivers to fully concentrate on the road. The new, bigger glass skylight/ emer- gency exit hatch features high UV fi ltration to protect passengers from the sun and off ers increased safety by providing an easier option of escape in case of emergency. Rudi Kuchta, head of business unit – bus, MAN Truck & Bus, said: “The MAN Lion’s Coach has constantly impressed for a number of years thanks to its high reliability and low fuel consumption, and it is a clear champion when it comes to total cost of ownership.” MAN DELIVERS 80 NEW LION’S COACHES IN SAUDI ARABIA BUSES06 PLANT / MACHINERY / VEHICLESwww.pmvmiddleeast.comDECEMBER 2020Kanoo Cranes offers engineered solutions for any lifting requirements with knowledgeable experts engaged in the field of lifting. With a combined experience of more than 50 years with Mobile cranes,Crawler cranes, Tower cranes and passenger hoists we offer top quality products from: • JASO • SMIE-Anti collision • MEADA • SPIERINGS • ALBA Our Focus is to provide engineered crane solutions to the Construction, Oil and Gas and Industrial markets. KANOO CRANES L.L.C P.O.Box: 290, Dubai, United Arab Emirates info@kanoocranes.com www.kanoocranes.com T: +971 4 446 5532 F: +971 4 446 5538 JASO SPIERINGSALBA MEADA SMIEI n 1995, Mercedes-Benz presented a newly developed van that quickly advanced to become the reference model for an entire vehicle category. From the start of the Sprinter’s development, it was clear that both active and passive safety would be central components of its concept. The Sprinter included disk brakes all-around, an ABS anti- lock braking system as standard, automatic brake diff erential, a driver’s airbag on request, three-point seat belts adjustable in height and seat belt buckles attached to the seat. In 2000, the Sprinter was given more pow- erful headlamps as part of an extensive face- lift. In addition to active safety, Mercedes- Benz continued to advance passive safety too. The driver’s airbag was now included as standard equipment, while a co-driver’s air- bag was optionally available. The large double airbag was designed to protect both passen- gers occupying the co-driver bench seat. The redesign of the driver cockpit maintained the driver’s level of fi tness with the appearance of a passenger car. The gear stick was redesigned as a control lever and relocated to an easy-to- reach height to further improve ergonomics – and in turn safety. The next safety feature, windowbags, were introduced in 2001. The Sprinter was further refi ned in 2002 with many new safety features including a more powerful brake booster and the Electronic Stability Program (ESP), installed as standard initially in the closed variant of the Sprinter up to a gross vehicle mass of 3.5 tonnes. Two years later, ESP was included in the standard equipment of all Sprinter chassis up to a gross vehicle mass of 3.5 tonnes. The second-generation Sprinter in 2006 boasted a signifi cantly increased cargo capacity. A GFRP transverse leaf spring at the front axle and new parabolic springs at the rear axle were complemented by an optional air suspension that improved both comfort and safety. As the ESP was adapted to vari- ous loading conditions thanks to mass and centre of gravity detection, vehicle control was made more precise and specifi c in critical driving situations. The ESP was optionally enhanced with start-off assist to prevent the vehicle from inadvertently rolling backwards while pulling away on an incline. Additional adjustable wide-angle mirror glass in the new outside mirrors provided the best possible view to the rear, plus static curve lights were available on request. A rain and light sensor took care of switching the windscreen wipers and driving lights on and off . All Sprinter vans came fi tted with 16-inch wheels, the pre- requirement for brake disks with a large di- ameter and the corresponding performance. As a preventive measure, thoraxbags were also available in addition to the front airbags. In 2009, the ESP received another func- tion – trailer stabilisation. Furthermore, Mercedes-Benz introduced adaptive brake lights and the front fog lamps were relocated to a lower position to better illuminate the road. The start-off assist was now included with the optional automatic transmission. In 2013, the new Sprinter launched driver assistance systems for vans, such as Cross- wind Assist, Collision Prevention Assist, Blind Spot Assist, Lane Keeping Assist and High Beam Assist. In 2018, the third generation of the Sprinter introduced Active Distance Assist Distronic. Other driver assistance systems introduced to the new Sprinter include a reversing camera with an image in the inside rear-view mirror and a modern parking package with 360-degree camera, provid- ing all-around visibility. A rain sensor and wipers with integrated Wet Wiper System provide for optimum visibility even when the windscreen is being cleaned. MERCEDES-BENZ VANS CELEBRATES 25 YEARS OF THE SPRINTER VANS 8 PLANT / MACHINERY / VEHICLESwww.pmvmiddleeast.comDECEMBER 2020NEXT IS HAPPENING RIGHT NOW AT BOBCAT We invented the compact equipment industry, and now we’re reinventing it. Get the complete solution for any jobsite with our line-up of powerful and versatile machines: R-SERIES BACKHOE LOADERS M-SERIES COMPACT LOADERS LIGHT COMPACTION RANGE SMALL ARTICULATED LOADERS For more information, contact your local dealer or visit www.bobcat.comNext >