< Previous20 / HOTELIERMIDDLEEAST.COM / DECEMBER 2024 In conversation / Elie Milky Elie Milky In conversation with Radisson’s vice president development, Middle East, Cyprus, Greece and Pakistan, talks us through the Group’s plans for expansion in the Middle East Expansion in the Middle East is a top priority for Radis- son Hotel Group. The Group has 58 properties currently in operation totaling 12,704 keys, and an additional 30 and 5,107 keys are under development as part of a fi ve-year expansion plan and strategy. “We are putting a huge focus on key markets such as Saudi Arabia, Egypt, the UAE, the broader GCC, and the Levant. Saudi Arabia represents 70 percent of our supply, making it the cornerstone of our growth in the region. Over the next five years, we aim to strengthen our presence across major cities and the holy cities of Makkah and Madinah, while also expanding into secondary cities to capture new opportunities within the Kingdom,” says Elie Milky, vice president development, Middle East, Cyprus, Greece and Pakistan, Radisson Hotel Group. Expansion in line with Saudi Vision 2030 The Group has had recent signings in the Levant, and has seen the opening of a property in Amman. This growth aligns with Radisson Hotel Group’s broader strategy to solidify its footprint in key markets across the region and drive long-term success through a balanced mix of expansion and transformation. Radisson Hotel Group is also set to double its footprint in Saudi Arabia by 2030 with a target of 100 new hotels. “Our target in Saudi Arabia is ambitious but well within reach. With 29 hotels in operation and 17 hotels under development, we are actively working to reach our goal of operating 100 hotels in Saudi Arabia by 2030. This growth is a key part of our regional expansion, and we are fully committed to meeting this milestone,” explains Milky.DECEMBER 2024 / HOTELIERMIDDLEEAST.COM / 21 Expanding in KSA includes a focus on the Holy Cities of Makkah and Madinah, in line with the growing demand for religious tourism. “In Makkah, we currently operate three properties, with two more under development, bringing our total to five. We are also excited to have re-entered Madinah after a decade, and we are preparing to announce additional signings in the city in the coming months,” shares Milky. “We are committed to supporting religious tourism by offering premium hospitality experiences in locations central to the pilgrimage journey. As part of our growth strategy, we aim to enhance guest experiences through well-positioned properties that cater to the unique needs of religious travelers, ensuring comfort, convenience, and accessibility throughout their stay.” Contributing to the local community As Radisson Hotel Group continues to grow and solidify its presence in the region, it continuously works with like-minded brands to enhance their offerings, Milky tells us. These collaborations span a variety of sectors, including royal entities, government offices, leading banking institutions, and prominent real estate developers. Milky says: “We are strategically advancing our lifestyle portfolio in the Middle East, with ambitious plans to introduce art’otel as well as Prize by Radisson, in partnership with key strategic investors. art’otel offers an elevated arts-inspired concept, where each property showcases the work of a signature artist, creating culturally immersive environments.” By engaging with local businesses and entrepreneurs, the Group aims to stimulate economic growth, empowering small and medium enterprises to thrive alongside its development. The expansion will not only increase tourism but also create numerous job opportunities, directly benefiting local communities by fostering employment across various sectors, Milky shares. The aim is that this in turn will positively contribute to the overall socio-economic upliftment of the region, improving infrastructure and quality of life. “The expansion will play a pivotal role in enriching the cultural and social fabric of each community, helping to preserve local heritage while integrating it into a larger global narrative. By positioning secondary locations as key destinations, we are enhancing both the tourism appeal and the long-term sustainability of these areas, ensuring they continue to prosper well into the future,” says Milky. Incorporating sustainable practices Sustainability is a core focus at every stage of the hotel development process, from the initial planning and construction phase through to daily operations once the hotel is open, Milky shares. “We are committed to In conversation / Elie Milky minimising the environmental footprint by integrating eco-friendly building practices, utilising energy-efficient technologies, and prioritising sustainable materials.” Sourcing locally produced goods and services is one way the Group reduces transportation emissions while also supporting local economies. Milky adds: “By incorporating renewable energy solutions and water conservation systems, we also aim to significantly reduce operational costs while ensuring a long-term positive impact on the environment.” Radisson Hotel Group has committed to becoming Net Zero by 2050, using science- based targets to guide its active steps toward this goal. The transformation is driven by three key pillars; green hotel buildings through energy efficiency, building certifications, and electrification of installations; green energy via the transition to renewable energy; and green operations. “The expansion will play a pivotal role in enriching the cultural and social fabric of each community”Four Seasons Riyadh 22 / HOTELIERMIDDLEEAST.COM / DECEMBER 2024 Five-star evolution How Dubai’s only Polynesian-themed family resort is elevating standards and creating an inviting haven for guests By Misbaah Mansuri Firmly established in Dubai’s hospitality landscape after opening in 2017, Lapita, Dubai Parks & Resorts, Autograph Collection Hotels has now offi cially stepped up to fi ve-star status. The distinction is in recognition of the property’s dedication to unique, eco-conscious hospitality. Situated within Dubai Parks and Resorts, the Middle East’s largest theme park complex, Lapita, Dubai Parks & Resorts, Autograph Collection Hotels has become a beloved retreat for families looking to blend adventure with relaxation. Following the achievement, Hotelier Middle East spoke with Faiek El Saadani, the hotel’s General Manager, and other team members to unpack the journey to fi ve stars, key milestones along the way, and the resort’s bold plans for the future. The path to fi ve-stars “Achieving the fi ve-star status for Lapita is a defi ning moment in our journey,” he says, refl ecting on this major milestone. “It validates our commitment to delivering exceptional guest experiences, world-class amenities, and sustainable practices.” As the only Polynesian-themed family destination in the UAE, Lapita, Dubai Parks & Resorts, Autograph Collection Hotels’ new classification reinforces its status among Dubai’s must-visit attractions, drawing in both local and international guests. The GM highlights the importance of the property’s unique positioning within Dubai Parks and Resorts. “Being part of the largest theme park destination in the Middle East strengthens our market positioning,” he explains. “Lapita has become a destination where guests can relax, reconnect, and immerse themselves in a family-friendly, eco-conscious atmosphere.” Transitioning to a fi ve-star hotel is no small feat: “This transition was a multi-layered process that required a thorough review of our operations and a strategic roadmap for improvement.” The team at Lapita, Dubai Parks & Resorts, Autograph Collection Hotels addressed these challenges with a focus on refi ning every aspect of the guest journey. “Our team was dedicated to crafting moments that refl ect Lapita’s unique charm and hospitality,” the General Manager explains. Regular feedback sessions, continuous training initiatives, and a positive team culture were essential. “It was a rewarding journey, and our team’s dedication made it possible,” he adds. Strategic upgrades and expanded appeal Elevating Lapita, Dubai Parks & Resorts, Autograph Collection Hotels, involved a strategic focus on service enhancements, facility upgrades and refi ned amenities. Two dining venues received refreshed concepts, adding a new layer to the hotel’s culinary off erings. Another notable addition is the vibrant poolside bar, off ering an array of exotic fl avours and comfort-food favourites that have quickly made it a focal point for relaxation. Alongside these enhancements, a commitment to sustainability played a crucial role in shaping the guest experience. “Our eco-conscious practices with Green Key certifi cation ensure sustainable operations are integrated across all guest touchpoints,” the GM notes. The hotel also launched a thoughtfully designed play area to entertain young guests, adding yet another layer to its appeal as a family- friendly destination. The new classifi cation also opens doors to a wider audience. “This accomplishment positions us to attract a larger and more discerning clientele,” explains the GM, highlighting that the hotel now appeals to experience-seekers and families desiring a high-end, adventure-rich getaway. The hotel’s unique off erings, like the Tikki Kids Room, Real Madrid-themed stays, among others, cater to this diverse audience, providing memorable experiences for all ages. Lapita, Dubai Parks & Resorts, Autograph Collection Hotels’ new status has also amplified its appeal in the Meetings, Incentives, Conferences, and Exhibitions (MICE) market, a sector where quality and convenience are paramount. The resort’s extensive meeting facilities, combined with proximity DECEMBER 2024 / HOTELIERMIDDLEEAST.COM / 23 Four Seasons Hotel RiyadhFour Seasons Riyadh 24 / HOTELIERMIDDLEEAST.COM / DECEMBER 2024 to world-class theme parks have made it an attractive option for corporate events that blend leisure and business, leading to an increase in corporate and group bookings. “The five-star status assures planners of a top-tier experience,” says the GM. “The hotel’s unique “stay and play” concept appeals especially to families who desire both adventure and relaxation, allowing them to explore Dubai’s top theme park attractions within Dubai Parks and Resorts while enjoying their stay at the lush Polynesian-themed resort. This designation, therefore, not only continues to expand our audience but also strengthens our brand loyalty among returning guests.” This milestone resonates beyond the hotel itself, refl ecting Dubai Holding’s larger vision. “Lapita’s fi ve-star upgrade refl ects our commitment to delivering world-class hospitality within an extraordinary theme park setting,” says Fernando Eiroa, CEO of Dubai Holding Entertainment. “This achievement allows us to set new benchmarks in service quality and guest satisfaction, enhancing each moment from arrival to exploration.” Roudi Soubra, vice president of asset management at Dubai Holding, highlights the guest experience. He adds: “Lapita’s new five-star rating aligns with our vision to create a destination that combines cultural richness and entertainment. This upgrade refl ects our ongoing commitment to off ering guests an exceptional stay across all touchpoints.” Stepping up guest experiences The General Manager highlights the resort’s tropical ambience, designed to transport guests to a Polynesian paradise: “We have designed an experience that features vibrant flora, island-inspired décor, and culturally themed experiences that make them feel like they’ve entered a tropical escape right in the heart of Dubai.” In addition to enhanced dining and kids’ programmes, Lapita, Dubai Parks & Resorts, Autograph Collection Hotels now provides guests with complimentary beach access, further elevating their stay. “Our off erings cater to families looking for both adventure and relaxation,” he says. Among these unique features is access to the theme parks within Dubai Parks and Resorts, including MOTIONGATE Dubai and LEGOLAND Dubai. The upgraded off erings also extend to the Lu’Wow Weekender, a curated weekend filled with themed brunches, live entertainment, and interactive activities that have become a guest favourite. For the growing number of returning guests, the fi ve-star status off ers new experiences and added value. The team has taken guest feedback seriously, implementing upgrades based on their insights. “Our repeat guests notice the finer details: Upgraded room features, revamped dining options, and enhanced kids’ activities that embody Lapita’s Polynesian spirit,” shares the GM. These enhancements have played a signifi cant role in building strong relationships with guests, many of whom now feel part of the family. Additionally, as a Marriott property, Lapita, Dubai Parks & Resorts, Autograph Collection Hotels offers access to the Marriott Bonvoy program, allowing guests to earn and redeem points. This benefi t not only adds value to their “This upgrade reflects our ongoing commitment to offering guests an exceptional stay across all touchpoints”Four Seasons Riyadh DECEMBER 2024 / HOTELIERMIDDLEEAST.COM / 25 “The achievement allows us to set new benchmarks in service quality and guest satisfaction, enhancing each moment” stay but also fosters loyalty and ensures that each visit off ers something new. Continuing to shine To uphold its fi ve-star reputation, the property has implemented continuous training programs focused on service quality and guest engagement. “We conduct regular quality audits and feedback sessions,” the GM shares, emphasising that the goal is not just to meet but to exceed guest expectations consistently. Training goes beyond initial onboarding, incorporating ongoing development focused on attentive, anticipatory service. “This includes in-depth training in Polynesian-inspired hospitality, so guests can feel the warm, authentic welcome that sets Lapita apart,” the leader says. “To maintain our high standards, we conduct regular quality audits and feedback sessions that help us monitor and sustain high levels of service across all areas, including enhanced experiences for families visiting Dubai Parks and Resorts.” Looking ahead, the hotel remains dedicated to continuously enhancing guest experience through new programs, curated dining off erings, and cultural events that celebrate Polynesian heritage. Future plans include expanded dining and meeting spaces, introduction of exclusive guest events, and further collaboration with the theme parks at Dubai Parks and Resorts to craft tailored experiences. “Sustainability will remain a cornerstone of our strategy, and we’ll continue to innovate and adapt to meet evolving guest expectations,” shares Faiek El Saadani. “Ultimately, our goal is to create unforgettable experiences for every guest, ensuring that Lapita remains a leading choice for family getaways in Dubai.”Feature / 2024 in review 26 / HOTELIERMIDDLEEAST.COM / DECEMBER 2024 Anantara Mina Al Arab Ras Al KhaimahFeature / 2024 in review DECEMBER 2024 / HOTELIERMIDDLEEAST.COM / 27 2024 in review Hoteliers from the region share the top trends they’ve observed over the past year By Emily D’SilvaFeature / 2024 in review 28 / HOTELIERMIDDLEEAST.COM / DECEMBER 2024 It’s been a busy year for the hospitality industry, particu- larly in the Middle East. Every country in the GCC has been working towards their targets of signifi cantly growing overnight guests by 2030, all the while keeping global industry trends at the forefront of all strategies. Having the infrastructure to be able to receive more visitors is essential, but there are other factors to consider in order to continuously increase the attractiveness of the region to international visitors. For hotels, observing global traveller trends helps to provide a steer for the direction they need to be developing in. From providing more cultural and authentic experiences, to improving sustainability efforts and technology sophistication, there are clear factors hotels have been focusing on this year. We spoke with some of the GMs and senior hoteliers in the region to find out what growing trends they’ve witnessed this year, and how they are adapting to cater to guests’ ever- evolving wants and needs. Here are some of the top travel and hospitality trends in 2024 that hoteliers in the region have observed and experienced this year. Social media and TV shows infl uence decisions We’re living in a society that’s increasingly influenced by what we see on the screen, whether that’s the big screen or on our individual mobile devices. What we consume online has a profound impact on our thoughts, behaviours and desires, which has gradually become more evident in the hospitality industry over the past year. “One unexpected trend we’ve noted is the continued rise of ’set-jetting,’ where travellers are drawn to destinations featured on screen,” explains Aaron Knaupp, managing director at Raffles The Palm. “Dubai has emerged as a premier set-jetting destination for 2025, fuelled by the allure of popular shows like ‘The Real Housewives of Dubai,’ inspiring international guests to experience the city’s iconic landmarks and luxury hotels, including Raffles The Palm Dubai.” In addition to popular TV shows, social media also plays a huge role in people’s everyday lives. This year, it’s become a stronger source for travel inspiration. First-hand accounts of experiences shared by other travellers, influencers and content creators are proving to be a major influence shaping travel trends. According to Statista, 75 percent of travelers have been relying on social media for travel inspiration in 2024. “Social media’s power to drive demand for specific experiences has become remarkably influential. We’ve seen significant shifts in guest behaviour based on online buzz and recommendations,” confirms Kirti Anchan, GM Jumeirah Emirate Towers. “Trends and new restaurants are more accessible online, allowing guests to easily discover popular dining spots and unique offerings.” The influence social media and TV has over tourists’ preferences extends past desirable destinations and culinary offerings. Elsa Lahoude, GM of ME Dubai shares how there’s also growing interest for hotels to participate with or host cultural events, such as integrating fashion and lifestyle experiences. “Collaborations around high- profile events like Fashion Week are becoming more common, attracting fashion-forward guests who are looking for exclusive, curated experiences. In response, hotels are partnering with fashion events, designers, and influencers to enhance their brand visibility, offering exclusive packages or events, and catering to a style-conscious, trend-savvy demographic,” says Lahoude. A preference for wellness In the wake of the pandemic, wellness travel has been growing worldwide. People now have more awareness of their health and longevity, and therefore are trying to live more balanced lives to prevent getting run down or sick. As it can be difficult to maintain these ideals in everyday life, wellness has become an important factor people look for when traveling. “The term ‘health is the new wealth’ is heard more frequently,” explains Marcus Sutton, GM at Zabeel House The Greens. “As luxury goods and services become more accessible to a proportion of society, investing in one’s health and wellness is seen as aspirational, as it requires work and commitment. A gym and culinary offering “Investing in one’s health and wellness is seen as aspirational, as it requires work and commitment” Marcus Sutton, GM at Zabeel House The Greens Marcus Sutton Elsa LahoudeFeature / 2024 in review DECEMBER 2024 / HOTELIERMIDDLEEAST.COM / 29 Raffles The Palm DubaiNext >