< Previous30 / HOTELIERMIDDLEEAST.COM / MAY 2024 Power List / Marketing Eser Muzafarov Marketing manager, Avani+ Palm View Dubai Hotel & Suites Eser Muzafarov has played a pivotal role in repositioning the hotel as Avani+ in 2023, orchestrating awareness campaigns and securing coverage in 98 publications, resulting in an 80% increase in digital presence. His adeptness in social media and infl uencer marketing was evident in the successful launch of La Sirene restaurant, garnering media and infl uencer attention, leading to its rapid popularity. Muzafarov’s strategic direction elevated social media content, yielding a 549% increase in engagement, 54.4% audience growth, and 33% increase in impressions. His marketing campaigns for new meeting rooms generated AED400,000 revenue in eight months. Muzafarov’s eff orts also earned the hotel multiple prestigious awards, cementing its global recognition and success. Eihab Attia Head of marketing UAE & Oman - Orascom Hotels Management Cove Rotana Resort - Salalah Rotana Resort - Fanar Hotel & Residences - Juweira Boutique Hotel - Sifawy Boutique Hotel This past year, Eihab Attia orchestrated a comprehensive marketing campaign for Khareef Salalah, targeting the UAE, KSA, and Oman, promoting Hawana Salalah’s hotels. The campaign generated signifi cant brand awareness, resulting in a surge in direct and FIT bookings. This eff ort led to record- breaking Q3 2023 revenue, marking a 28% increase compared to 2022. Oman emerged as the top-performing market, followed by UAE and KSA. Additionally, at The Cove Rotana Resort, Attia and his team drove F&B revenue throughout 2023. Elmira Gazizova Director of marketing, Nikki Beach Resort & Spa Dubai Elmira Gazizova is behind numerous successful campaigns across the resort, beach club, F&B outlets, and spa. Her focus extends beyond marketing goals to nurturing team loyalty and upholding the brand’s legacy, crucial as Nikki Beach celebrates its 25th year and Dubai branch its eighth. Gazizova respects the brand’s heritage while aligning with global strategy, facilitating further regional expansion. With 11-plus years in marketing, she emphasises human connection, crafting engaging narratives via social media and team engagement. Her leadership has garnered multiple awards, bolstering brand recognition and propelling Nikki Beach’s growth. Erika Ralaine Jusa Multi-property assistant marketing & social media manager, The Abu Dhabi EDITION & Marriott Executive Apartments Downtown Abu Dhabi With nine years of hospitality experience across brands like Sheraton, Ritz-Carlton, and Marriott, Erika Ralaine has excelled in enhancing brand visibility and awareness. Her strategic content strategies led to signifi cant social media improvements in engagement, organic reach , impression and followers within eight months. Ralaine’s initiatives also boosted website traffi c and conversion rates, leveraging partnerships with Key Opinion Leaders (KOL) in key locations. Her efforts expanded the property’s online presence and contributed to revenue growth. MAY 2024 / HOTELIERMIDDLEEAST.COM / 31 Power List / Marketing Farah Bootwala Marketing manager, Taj Dubai Farah Bootwala has made a transformative impact on the business in less than three months. With her strategic vision and keen grasp of market trends, she has propelled the brand to unprecedented levels. Bootwala’s talent for crafting compelling campaigns and engaging our audience has led to measurable growth and heightened brand visibility. Her leadership and creativity have revitalised the hotel’s marketing endeavours, making her an indispensable asset to the team. Faten Hammad Cluster director of marketing and communications, Media Rotana and Centro Barsha Dubai Faten Hammad’s career within Rotana exemplifies her dedication, strategic prowess, and commitment to excellence in marketing and communications. Starting as an executive, she swiftly rose through the ranks, managing multiple properties in Dubai and Abu Dhabi with innovative strategies and strategic partnerships, enhancing brand visibility and driving success. As assistant director and then director of marketing and communications, she played pivotal roles in shaping the identities of luxury hotels and premier destinations, setting new industry standards. Ester Kamal Fouad Director of marketing and communications, The St. Regis Almasa Hotel, Cairo Ester Kamal’s tenure has been marked by transformative leadership. Her innovative campaigns have positioned the hotel as a pinnacle of luxury in Cairo. Kamal’s visionary strategies have set industry standards. She champions women’s empowerment through initiatives like Marriott International’s Female Leadership Initiative, fostering diversity and mentorship. Kamal’s journey symbolises the power of passion and perseverance, inspiring future leaders in hospitality. Her impact resonates globally, guiding the industry towards a more inclusive and innovative future. Farah Halwani Complex brand director, Destination Mina Seyahi Farah Halwani’s impact in less than three months at the company has been transformative. She has elevated the brand by keeping up-to-date with market trends and ensuring the brand stays top-of-mind among its target audiences. Notable achievements include orchestrating a US$100,000 art collaboration with Pilar Zeta during Art Dubai, securing features in top tier magazines, and hosting a private dinner and city’s Art Dubai closing party. Bootwala also organised exclusive events and secured brand partnerships, driving signifi cant revenue and footfall. Her innovative approach and strategic direction have set new standards. 32 / HOTELIERMIDDLEEAST.COM / MAY 2024 Power List / Marketing Feras Al Sadek Director of marketing communications & PR, Grand Millennium Dubai Feras Al Sadek has implemented successful initiatives including an In-house Infl uencer Marketing Program and Ambassador program, doubling footfall and surpassing F&B budget. He spearheaded a digital transformation strategy, introducing QR codes for streamlined services and digital menus for F&B outlets. He achieved record sales during the festive season with Meta Ads and eff ective digital planning. He has also led a multi-channel marketing campaign for Lucky Voice Got Talent Vol 5, increasing prize money and partnering with recording studios and music suppliers. Giuliana Giardina PR & marketing manager, Raffl es The Palm Dubai In 2023, Giuliana Giardina orchestrated numerous successful PR and marketing campaigns, securing awards and nominations for Raffl es The Palm Dubai. She implemented a comprehensive voting campaign, leveraging social media, infl uencer collaborations, and QR code displays, resulting in the hotel being ranked #2 Best Resort in the Middle East. Giuliana also spearheaded initiatives to enhance visibility, securing 234 infl uencer and media reviews and exploring brand partnerships. Committed to colleague development, she provided coaching and mentorship, showcasing resilience and professionalism in challenging situations. Fatma Kurt Director of Marketing, Sheraton Grand Doha Resort & Convention Hotel Fatma Kurt’s strategic vision and dedication have propelled the hotel to new heights. She’s recognised as the Marketing Rising Star and Top Performer by Marriott International, showcasing her talent and innovation. Kurt’s leadership in The Women’s Circle has empowered over 2,000 members, too, and her infl uence extends to mentoring and charitable endeavours, raising over QAR500,000 for education. Through impactful initiatives and strategic media management, Kurt has transformed Sheraton Grand Doha’s marketing landscape, setting new standards of excellence. Fulgentius Leonard Manager, digital fi eld marketing Qatar, All Marriott International hotels in Qatar Fulgentius Leonard is a highly skilled digital marketing professional known for his adaptability, collaboration, and eff ective communication. His strategic planning abilities ensure alignment with business objectives, fostering a harmonious working environment. Leonard’s proactive goal-setting and hands-on approach set him apart, driving success through market research and deep digital marketing expertise. Profi cient in analytics, social media, and conversion rate optimisation, he demonstrates continuous learning and evolution. MAY 2024 / HOTELIERMIDDLEEAST.COM / 33 Power List / Marketing Guntra Bush Director of marketing & communications, Sofi tel Dubai The Palm Guntra Bush achieved remarkable success in the past year, impacting the resort’s positioning, revenue, and brand image signifi cantly. Highlights include the successful launch of the Signature Collection, a transformative luxury e-commerce strategy, and a complete social media revamp, earning her team the ‘Social Media Butterfl y’ award. Bush also led a comprehensive repositioning initiative, forged meaningful partnerships such as with Arcadia by Amna for the creation of SEASIDE perfume, and launched the Epicure Culinary Month 2024, positioning the resort as a dining destination in Dubai. Her strategic vision and dedication have established her as a key leader in the industry. Haitham Assem Director of marketing and communications, Rixos Marina Abu Dhabi Haitham Assem’s strategic vision transformed the property into Abu Dhabi’s newest iconic destination through innovative campaigns and partnerships. Flagship initiatives like “Ride with Rixos” garnered 557 editorial mentions and US$173 million PR value. Collaborations with artists like L’Algérino generated 17 million views. Leveraging social media, Assem achieved 224 million impressions, 8M engagements, and 583,000 post-link clicks, with a 3.6% engagement rate and 53 million video views. Hosting infl uencers, media, and celebrities led to 870 editorial mentions and US$4.1 million PR value. Hanan Eissa Vice president, marketing and PR, Atlantis, The Palm and Atlantis The Royal Hanan Eissa boasts over 20 years of award-winning experience in hospitality marketing. Her visionary leadership has spearheaded innovative campaigns, notably the multimillion- dollar post-opening campaign for Atlantis The Royal, elevating its brand identity globally. Leveraging strategic media placements like Times Square and Riyadh Boulevard, she secured widespread recognition. This success positioned Atlantis as a lifestyle brand, attracting international brands, celebrities, and media. Collaborating with Louis Vuitton for Atlantis The Royal’s anniversary further solidifi ed its luxury status. Hannah Davies Director of marketing & communications, Jumeirah Hotels & Resorts Hannah Davies’ leadership has driven remarkable success, with a 50% increase in direct room bookings and the creation of over 6,000 engaging social media posts in 2023. Her strategic launch of the Talise Wellness Programme positioned the brand as a pioneer in holistic wellness offerings, while hosting influential media and infl uencers amplifi ed reach across key demographics. Under her guidance, Madinat Jumeirah received 18 prestigious awards, showcasing industry-leading performance. With six years in hospitality and nearly 20 in marketing, Davies’ achievements reflect her prowess, collaborative 34 / HOTELIERMIDDLEEAST.COM / MAY 2024 Power List / Marketing Ionela Savescu Director of marketing and PR, Palazzo Versace Dubai With her extensive media and PR experience, Ionela Savescu has shaped Palazzo Versace Dubai’s image and promoted its off erings across rooms, F&B, and spa. Her strategic campaigns and infl uencer relations led to compelling media stories, generating AED36 million in exposure in 2023. She launched innovative initiatives like the region’s fi rst bidding platform for hotels and ORO Rewards. Savescus’s focus on enhancing ORO Rewards’ visibility and launching it across 16 markets highlights her strategic prowess. Over 8 years, she positioned the hotel as a top destination, signifi cantly increasing brand awareness and achieving budget goals through innovative campaigns. Her tireless dedication ensures outstanding results. Hasara Fernando Cluster digital marketing manager, Pullman Dubai Creek City Centre Hotel & Residences, Novotel Suites Dubai Mall of the Emirates, Novotel Dubai Deira City Centre, ibis Dubai Mall of the Emirates, ibis Dubai Deira City Centre, ibis Dubai Al Rigga, Adagio Premium the Palm Hasara Fernando specialises in performance marketing, social media, content creation, and influencer partnerships. In 2023, she orchestrated successful campaigns, notably the 25th Anniversary at Pullman Dubai Creek City Centre, garnering millions of impressions and views. She boosted direct web contribution to double digits, elevating the hotels’ rankings in Accor UAE. Impressions and engagement grew by 26% and 70%, respectively, hosting 120 infl uencers. Hina Khatri Marketing & communications manager, Grand Hyatt Abu Dhabi Hotel & Residences Emirates Pearl Hina Khatri’s work showcases impactful PR and communication efforts, leading to a significant increase in share of voice and earned media. Initiatives like Women@ Hyatt surpassed diversity, equity, and inclusion goals, fostering inclusivity and community resonance. Social media management resulted in a 39% growth in followers and 57% increase in engagement. Successful F&B campaigns, including sold-out events, drove revenue growth and positioned the hotel as a culinary hotspot. Consistent excellence across marketing channels culminated in a successful fi fth anniversary. Iman Syami Head of marketing & communications, Media One Hotel Iman Syami has led successful initiatives including the festive campaign, M1 Run, and live shows at P7 Arena. She’s collaborating with Car Culture AE for the Off set event, transforming the garden into a fan zone for the Euros, and integrating the property into World Hotels’ Crafted Collection. Under her leadership, website traffi c tripled, and social media reach increased by 157.9%, driving a revenue increase of AED28,992. Iman revamped the team, brand guidelines, and managed multiple social media pages. She’s preparing for Off set 2024 and upcoming room refurbishments, showcasing her prowess in both professional and personal realms.MAY 2024 / HOTELIERMIDDLEEAST.COM / 35 Power List / Marketing Jasvir Kaur Cluster marketing & PR manager, Wyndham Hotels Ajman - Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman, Wyndham Garden Ajman Corniche Jasvir Kaur’s keen eye for detail and trend monitoring enables her to craft creative social media campaigns, keeping the hotel at the forefront of digital marketing. Kaur’s approach in soliciting guest feedback improves online reputation and fosters loyalty. She extends her mindset to international markets, tailoring campaigns for growth and increasing direct bookings. Kaur’s adaptability, planning and continuous learning ensure implementation of innovative solutions. Jeremie Lannoy Cluster director of marketing and communications, Anantara The Palm Dubai Resort, Anantara World Islands Dubai Resort Jeremie Lannoy has led a transformative marketing strategy at Anantara Dubai The Palm Resort, focusing on boosting online visibility and restaurant footfall. Online restaurant bookings surged, showcasing the eff ectiveness of digital strategies. His innovative campaigns increased outside covers by 65%, amplifying the restaurants’ appeal. Furthermore, PR exposure rose by 32%. With over two decades in luxury hospitality marketing, Lannoy’s career highlights include pioneering digital innovations at Starwood Hotels and directing marketing at prestigious hotels globally. Jamila Matriano Cluster senior marketing manager, Sheraton Abu Dhabi Hotel & Resort, Le Meridien Abu Dhabi, Radisson Blu Hotel & Resort Abu Dhabi Corniche, Radisson Blu Hotel & Resort Al Ain Jamila Matriano’s strategic initiatives signifi cantly boosted search engine visibility and user experience for resort websites, resulting in impressive growth metrics. At Marriott Hotels, she achieved a remarkable 30% YoY growth in room nights and a 110% increase in website visits. Similarly, at Radisson Blu Hotels, she contributed to a 40% growth in room nights and a 20% increase in website visits. Her adept management of communication and media relations garnered over 20 million in advertising value equivalence. Jay Dogra Marketing communications manager, Andaz Capital Gate Abu Dhabi Jay Dogra’s impactful initiatives in the past year have signifi cantly elevated the hotel’s profi le and success. His strategies targeted media outlets and influencers in key market. Notably, Dogra orchestrated remarkable growth in the hotel’s online presence, expanding social media interactions and audience base by over 50%. His eff orts also bolstered revenue streams with an increase in direct channel revenue and a surge in direct room bookings. Dogra’s endeavours, including media outreach and infl uencer collaborations, drove an increase in overall F&B revenue. 36 / HOTELIERMIDDLEEAST.COM / MAY 2024 Power List / Marketing Karima Danao Assistant director of marketing, Kempinski Hotel & Residences Palm Jumeirah Karima Danao has swiftly revitalised the hotel’s media presence, leading to a remarkable 74 percent surge in social media following within a year, showcasing her adeptness in capturing attention and driving tangible results. Her innovative marketing strategies have not only boosted footfall to the resort’s F&B outlets by 41 percent but also orchestrated unprecedented revenue surges, notably during Ramadan, with promotions for their Layali Tent generating close to AED 1M. A standout achievement was Danao’s pivotal role in reinstating a beach fi tness festival through strategic partnership. Karishma S Chopra Area director marketing & PR – Dubai & Maldives, Centara Hotels & Resorts Since joining the Centara family in 2021, Karishma S Chopra meticulously crafted the pre-opening marketing & PR strategy for this beachfront family destination. Recognising her success, she was promoted to area director, marketing & PR in 2023, expanding her oversight to include Centara Grand Island Resort & Spa Maldives and Centara Ras Fushi Resort & Spa Maldives. Chopra’s strategic acumen and extensive experience led to remarkable achievements, including revamping marketing and PR strategies, website enhancements, and operational support to boost retention rates. Joyce Moggridge Cluster director, marketing & communications, Hilton Yas Island Cluster Joyce Moggridge has been instrumental in driving the marketing imperatives of the Hilton Yas Island cluster of hotels, focusing on uplifting brand awareness, driving consideration into bookings, and achieving year-on-year growth in market share and digital direct business. Under her leadership, the hotels achieved double-digit growth across these key performance indicators, a testament to her strategic acumen and innovative approach. Her strategy of collaborating with destination campaigns ensured front-of- mind exposure for the hotel portfolio on Yas Island. Karin Cohen Multi-property director of marketing & PR, Marriott Hotel and Marriott Executive Apartments, Al Jaddaf, and Marriott Executive Apartments, Dubai Creek Karin Cohen brings nearly two decades of integrated brand, marketing, and communications expertise to the hospitality sector, with a track record of success in launching 13 F&B concepts worldwide. Since joining the hotel cluster in October 2023, Cohen has spearheaded initiatives to position the hotels for success in 2024. Cohen’s innovative approach extends to culinary experiences, as she re-conceptualised the hotel’s pool bar into a Mediterranean rooftop restaurant and sunset lounge, set to launch this spring. MAY 2024 / HOTELIERMIDDLEEAST.COM / 37 Power List / Marketing Kholoud Yasser Mansour Assistant marketing & communications manager, Waldorf Astoria Dubai Palm Jumeirah Kholoud Yasser Mansour has made a lasting impact with her work at Waldorf Astoria Dubai Palm Jumeirah over the past year. Spearheading initiatives like “Once Upon A Brunch” and “Sunset 55,” she not only captivated guests but also drove signifi cant revenue growth, with “Sunset 55” raking in AED20K in its initial days. Her strategic approach goes beyond guest engagement, targeting hoteliers to reshape industry dynamics. The successful reopening of Social, honoured with the prestigious Gault & Millau 2024 toque, showcased her commitment to F&B excellence. Through innovative menus and personalised guest experiences, Mansour continues to set new standards in hospitality. Kiran Kumar Regional director of marketing, United Hospitality Management Kiran Kumar transitioned from cluster director of marketing for four properties in Qatar to his current role at United Hospitality Management in August 2023. Since then, he has spearheaded the conversion of the Th8 Palm Dubai Beach Resort from Accor to IHG branding, a milestone as the fi rst Vignette Collection brand launch by IHG in the region. Additionally, Kumar led the rebranding eff orts for UHM, culminating in a successful unveiling at the Future Hospitality Summit in Abu Dhabi. He managed the commercial performance of Wyndham Residences The Palm and initiated the pre-opening setup for Arabella Beach Hotel in Kuwait. Laurence Desiree Klett Director of marketing communications and sustainability, Al Baleed Resort Salalah by Anantara, Oman / Banana Island Resort Doha by Anantara, Qatar (Task Force) Laurence Desiree Klett has been a driving force behind transformative marketing initiatives, earning acclaim within the hospitality industry in Oman, Qatar, and beyond. Her leadership has been instrumental in reaching signifi cant milestones, including 100,000 Instagram followers, unparalleled in Oman’s hotel scene. Under her guidance, social media engagement soared, with a remarkable 57 percent increase in Instagram followers and a commendable 22 percent rise in Facebook followers, enhancing the brand’s digital footprint. Leena AL-Zahrani Assistant director of marketing and communications, Fairmont Ramla Leena Al Zahrani’s tenure at Fairmont Ramla has been marked by innovative marketing strategies that have set new standards for excellence. Noteworthy achievements include hosting infl uential Saudi infl uencers, fostering sustainability initiatives resulting in a plastic-free environment, and active involvement in community engagement programs like breast cancer awareness campaigns. Al-Zahrani’s partnership with a local art gallery and successful participation in cultural events like Noor Al Riyadh have enhanced the hotel’s appeal. Her contributions to media coverage, brand audits, and prestigious awards refl ect her dedication her role. 38 / HOTELIERMIDDLEEAST.COM / MAY 2024 Power List / Marketing Maria Tsiomou Director of marketing & communications, The St. Regis Abu Dhabi Recognised for her dynamic leadership within one of the few female-led teams at the property, Maria Tsiomou’s contributions have significantly impacted The St Regis Abu Dhabi’s rooms revenue, creative campaigns, concept launches, branding, and strategic partnerships, helping to maintain the hotel’s leadership in the market. Over the past year, Tsiomou’s eff orts have helped increase direct room night share by 19.1 percent, surpassing the target by 2.7 points, and boosted digital revenue by 34.3 percent over the previous year and also led to surpassing the F&B and total hotel revenue goals. She also drove 203 percent y-o-y increase in website visits, alongside leading branded events like afternoon tea and midnight supper. She successfully relaunched the Azura concept, greatly enhancing brand awareness and exceeding budget expectations. Lotachukwu Monyei Marketing & communications manager, Sheraton Dubai Creek Hotel & Towers Lotachukwu Monyei, has been instrumental in refi ning the hotel’s brand alignment and significantly boosting brand loyalty and market positioning. Her advanced strategies across social media, email marketing, and SEO have notably enhanced the hotel’s online presence, increasing engagement and direct bookings. Monyei’s ability to blend traditional marketing methods with digital approaches has positioned the hotel as one of the top five digital performers among Marriott Hotels in the UAE. In 2023, she spearheaded several innovative F&B initiatives that improved the hotel’s standing. Madiha Zakir Cluster head of digital marketing & communications, Novotel Dubai Al Barsha, ibis Dubai Al Barsha, Adagio Premium Dubai Al Barsha Over the past year, Madiha Zakir has dramatically transformed the digital landscape for Novotel Dubai Al Barsha, ibis Dubai Al Barsha, and Adagio Premium Dubai Al Barsha. By overhauling their websites and redefi ning their social media strategies, Zakir has signifi cantly driven growth across all three properties. Her strategic partnerships with infl uencers and her adept event management have established these properties as top lifestyle destinations, fostering unprecedented growth. Instagram engagement for the properties soared by over 60 percent, too. Maha Abouelwafa Director of marketing and communications, Grand Rotana Resort & Spa - Sharm El Sheikh Beginning her career in hospitality in 2010 as a marketing assistant at the Holding Company for Tourism, Hotels, and Cinema in Egypt, Maha Abouelwafa has played a pivotal role in the rebranding and reopening of the Historic Hotels of Egypt. In 2011, Abouelwafa advanced to Rotana Hotels & Resorts as a marketing executive, managing comprehensive marketing strategies for four hotels, and honing her skills in PR, media relations, and online marketing. By 2015, she became the marketing manager at Resta Hotels and Resorts, overseeing marketing for two hotels in Egypt and a boutique hotel in Beirut. MAY 2024 / HOTELIERMIDDLEEAST.COM / 39 Power List / Marketing Maricel Gonzales-Centeno Marketing & communications director at Towers Rotana Maricel Gonzales-Centeno, has significantly advanced Towers Rotana’s commercial success through her sharp business acumen. Her strategic initiatives have fostered key partnerships and driven substantial revenue growth, particularly noted in the hotel’s rooms, F&B, and events divisions over the past six months. Her prowess in PR has elevated Towers Rotana’s visibility, securing placements in leading publications and winning several industry awards. Beyond marketing, Gonzales-Centeno is operationally hands-on, directly engaging with business partners and guests during high-profi le events. Mark Joseph Dela Cruz Caponpon Marketing & Social Media Manager, ME Dubai Mark Joseph Dela Cruz Caponpon’s creative expertise in photography, videography, and artist management was pivotal in his role. He then expanded his skill set, focusing on marketing, PR, and event production, enhancing brand narratives across multiple platforms. His journey led him to the UAE, where he excelled as a social media specialist at W Dubai – The Palm, contributing to successful marketing campaigns. Now at ME Dubai, Caponpon leverages his decade of experience to drive the hotel’s marketing initiatives, signifi cantly boosting its digital presence and engagement, making him an invaluable asset to the team. Mariam Sallam Assistant director of marketing, Pullman Dubai Downtown Since 2021, Mariam Sallam has been instrumental in developing the marketing strategies for Pullman Dubai Downtown. In 2023, her successful collaborations with over 48 infl uencers, both locally and internationally, led to a 550 percent increase in the hotel’s organic social media followers. Her expertise in search engine marketing delivered highly eff ective campaigns that generated 4.4 million impressions and 27,600 clicks from mid-June to December 2023. These campaigns, coupled with display advertisements, generated impressive revenue through the brand channel, as did her meta room digital advertising. Marie Gabrielle Armalet Director of marketing & communications at Rotana Marie Gabrielle Armalet has played a pivotal role in elevating the property’s market position and ensuring its appeal to targeted audiences. Armalet’s strategy involves enhancing the property’s profi le by developing a robust network of sponsors, stakeholders, and patrons. Adept at negotiating with potential sponsors, she has secured an array of partnerships that bring value and visibility to the property. She has also spearheaded the property’s presence at exhibitions and orchestrated events that display the Rotana brand’s prestige. Her leadership has ensured that marketing is cost-eff ective and impactful, contributing to the property’s fi nancial performance. Next >