< PreviousSPRING 2024 esquir eme.com 50 W A TCHES T he motorsports legacy of TUDOR stretches back to the 1960s—the golden era of motorsport—so it was exciting to see the revered Swiss watchmaker return to the pinnacle of the racing world by joining forces with the Visa Cash App RB Formula One Team. New to the Formula One grid this season, the team’s rapid cars (adorned with striking TUDOR livery) are piloted by the ever-popular duo of drivers Daniel Ricciardo and Yuki Tsunoda —both with talent to burn and a point to prove. In all facets, the partnership between TUDOR and the Visa Cash App RB Formula One Team looks a perfect fit. “TUDOR has always been fuelled by a daring spirit, a consistent will to do things differently,” says TUDOR CEO Eric Pirson, “that spirit—we call it ‘Born to Dare’—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge.” That same ‘Born to Dare’ spirit is reciprocated within the racing team. “Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality—just like TUDOR watches,” said Peter Bayer, CEO of Visa Cash App RB Formula One Team. Originally launched as the ‘Scuderia Toro Rosso’ in 2006, Red Bull’s Italian Formula One team has long-since been charged with bringing future champions to the grid, and has gone on to successfully launch the top level careers of a generation of drivers who have gone on to win races and world championships in Formula One and beyond. For all intents and purposes, the alliance between the newly reborn Visa Cash App RB Formula One Team and TUDOR seems like more than just a sponsorship deal, instead it is a strategic move that resonates with the watchmaker’s philosophy of supporting teams with a promising future and a fighting spirit. This partnership goes beyond placing a logo on a winning car; it’s about fostering a team with the potential and determination to surge from behind and lead the race, mirroring TUDOR’s dedication to excellence and innovation on and off the track. Formula won TUDOR reignites its racing heritage thanks to a new partnership with Visa Cash App RB Formula One TeamSPRING 2024 esquir eme.com 51 M79210CNU-0001 Black Bay Ceramic, 41mm ceramic case, Hybrid leather and rubber strap, by TUDOR W A TCHESW A TCHES Reverso Tribute Small Seconds, by JAEGER- LECOULTRE, Price On Request PHO T OGRAPHY B Y C HUNG W O O Y OUNG Watches and jewellery that will fill your daily life as sweetly as coffee L ONG BLA C K SPRING 2024 esquir eme.com 52 W A TCHESW A TCHES Pendant in black titanium and steel cable, by FRED SPRING 2024 esquir eme.com 53 B.Zero1 necklace in sterling silver and black ceramic, by BVLGARI SPRING 2024 esquir eme.com 54 W A TCHESXXXXXX Pilot’s watch Mark XX, by IWC SPRING 2024 esquir eme.com 55 W A TCHES J12 Watch in black ceramic, by CHANEL W A TCHES SPRING 2024 esquir eme.com 56 W A TCHES Classic Trinity ring in white gold and black ceramic, by CARTIER 57 W A TCHES Quattro Black Edition bracelet set with black PVD, white gold, and diamonds; Quattro Black Large Bangle, both by BOUCHERON SPRING 2024 esquir eme.com 58 W A TCHES Luminor Due Chrono Navy Seal Watch, by PANERAI W A TCHES SPRING 2024 esquir eme.com 59 Next >