< PreviousLAVISH LUXURIES 70 CWPME_Dec2024_70-73_Lavish Luxuries_13453076.indd 7004/12/2024 18:56LAVISH LUXURIES 71 Interview by Shehzin Shaikh Since its establishment in 1962, Crate & Barrel has embodied a simple yet impactful vision of providing modern, aff ordable, and exquisitely designed home furnishings. With an ever- expanding global presence, the brand off ers a diverse range of high-quality products, exclusive designs, and timeless styles. At the heart of their operations lies a dedication to a comprehensive and customer-focused approach, evident in their seamless omnichannel shopping experiences, digital design tools, and personalised services off ered through their in-house design desk. In 2017, Majid Al Futtaim Lifestyle entered into a partnership with Crate & Barrel to launch the brand’s off erings to the UAE, inaugurating fl agship stores in City Centre Mirdif and Mall of the Emirates. This successful collaboration has since fl ourished, with the opening of a third store in Dubai Mall, and subsequent entry into Saudi Arabia in 2022 where they launched stores in Riyadh and Jeddah. Hence, we sat down with Rhena Ahmadie, Interior Stylist at Crate & Barrel Middle East, who shared insights on their customer-focused design approach and how they create pieces that enhance the way people live in their homes. What are the core values and principles that guide the brand’s design and product off erings? We aim to create products that are not only beautiful but also durable and functional. Sustainability plays a huge role in our product development, and we focus on Images supplied by: Crate & Barrel using responsibly sourced materials, including FSC-certifi ed wood, and ensuring our products meet stringent environmental standards. Above all, our core values are rooted in quality, design, and sustainability. It’s that time of the year again when cooler climes beckon and homeowners would like to refresh their patio, balcony, or backyard. What are the current trends dominating the outdoor furniture space? Homeowners are increasingly looking for eco-friendly materials like FSC-certifi ed wood and weather-resistant materials that are built to last. We’re also seeing a trend towards plush, upholstered seating that brings the comfort of indoor living outside, as well as versatile pieces that can adapt to diff erent spaces. People are now more inclined to invest in high-quality, multi-functional outdoor pieces that can be used year-round, as well BRINGING THE INSIDE OUT Crate & Barrel marries sustainable practices, innovative design, and uncompromising quality, offering homeowners a transformative range of furnishings Left: Paso chair, slatted and sloped Right: The Grotta outdoor collection brings a breezy look with sculpted silhouettes and clean-lined CWPME_Dec2024_70-73_Lavish Luxuries_13453076.indd 7104/12/2024 18:56LAVISH LUXURIES 72 as furniture that bridges the gap between indoor and outdoor living. Homeowners are increasingly prioritising comfort and functionality, transforming their gardens, patios, or balconies into personal retreats where they can relax, entertain, and connect with nature. How can a homeowner create a functional and stylish outdoor living space? Creating a functional and stylish outdoor space is all about striking the right balance between comfort, aesthetics, and functionality. Here are a few tips: • Opt for multi-functional furniture: Choose furniture that serves multiple purposes to save space and enhance functionality. • Use vertical space for plants: Adding greenery enhances the natural beauty of your outdoor area, but it’s important to do so without overcrowding. Vertical gardening is an excellent solution. Incorporate planters like the warren cement outdoor planter or the emery medium metal planter, which can be placed in corners or along walls to add visual interest while keeping the fl oor space clear. • Choose compact and expandable designs: If you have limited space, opt for furniture with a compact design that can be expanded when needed. The Andorra Outdoor Extendable Dining Table is a great example, off ering a sleek, space-saving design that can easily expand to accommodate more guests when entertaining. • For longevity and durability: While most modern furniture have weather-resistant qualities, it is still advisable to bring cushions inside and use weatherproof covers to shield your pieces from moisture, wind, and other harsh elements. For wooden furniture, applying a protective sealant We aim to create products that are not only beautiful but also durable and functional” Left: Faux bois melamine dinnerware; Cerca striped lounge chair with ottoman Right: Avalon coff ee table with the warm nuanced tones of a sandy beach; Illuminate the outdoors with lanterns; Rhena Ahmadie, Interior Stylist at Crate & Barrel Middle East CWPME_Dec2024_70-73_Lavish Luxuries_13453076.indd 7211/12/2024 16:19LAVISH LUXURIES 73 can help prevent cracking and weathering. Regularly cleaning your furniture with mild soap and water during the summer months is essential to prevent the build-up of dirt, dust, and debris, ensuring your furniture stays in top condition. How important is sustainability to today’s consumers? Sustainability is incredibly important to today’s consumers, and we’ve made it a priority to address this demand by off ering eco-friendly products that don’t compromise on style. Many of our collections, including the outdoor lines, are made from FSC-certifi ed wood, and our Greenguard Gold Certifi ed furniture ensures better indoor air quality. We are also committed to sustainable sourcing and reducing our environmental impact throughout the production process. How do you see outdoor living evolving in the next 5-10 years, especially with urban spaces becoming more compact? As urban spaces become more compact, we expect to see a growing demand for multi-functional, space-saving furniture that maximises smaller outdoor areas. Vertical gardening, modular seating, and pieces that seamlessly blend indoor and outdoor aesthetics will become more popular. Additionally, sustainability will continue to drive innovation, with eco-friendly materials and designs becoming the norm in outdoor furniture. Are there any exciting new collaborations or collections that Crate & Barrel has in the works? Yes, we’re thrilled about our recent collaboration with Chef Eric Adjepong, whose new kitchenware collection is inspired by his West African heritage and NYC upbringing. His bold designs and vibrant colours are perfect for outdoor dining and entertaining. We also have exciting new pieces in the works focused on sustainable design and indoor-outdoor living, ensuring that our customers have the best options to create beautiful and functional spaces. CWPME_Dec2024_70-73_Lavish Luxuries_13453076.indd 7304/12/2024 18:5774DECEMBER 202474 BROKER BRILLIANCE Revealing the expertise, strategy, and dedication of the professionals who make dreams come true CWPME_Dec2024_74-75_Broker Brilliance Opener_13448491.indd 7404/12/2024 18:5875DECEMBER 202475 CWPME_Dec2024_74-75_Broker Brilliance Opener_13448491.indd 7504/12/2024 18:59BROKER BRILLIANCE 76 DUBAI: WHERE LUXURY KNOWS NO BOUNDS Industry insider Rohit Bachani uncovers the driving forces behind Dubai’s remarkable surge in luxury real estate transactions, as the emirate positions itself as a global leader in modern, sustainable premium properties Interview by Shehzin Shaikh A recent industry report disclosed that property transaction values in Dubai’s residential real estate sector soared to $38.48 billion (AED 142.5 billion) in the third quarter of this year, marking a substantial increase of 34.5% compared to the same period last year. During the quarter, the transaction volume also experienced a signifi cant surge of 39.66% on an annualised basis, with a total of 59,710 deals being successfully closed. Therefore, it would not be wrong to state that the real estate market in Dubai had yet another exceptional quarter from July to September, with luxury properties remaining highly sought after by affl uent individuals and communities such as Palm Jumeirah and Dubai Hills Estate attracting global interest. So, will the luxury real estate segment continue to see an upward momentum as we step into the New Year? With the city’s population expected to reach 7.8 million by 2040, will demand for both, residential and commercial properties continue to rise? We sat down with Rohit Bachani, Co-Founder of Merlin Real Estate for an exclusive interview to get answers to these questions and more. How has Dubai’s luxury real estate market evolved over the past few years, and what factors are driving its continued growth? Having been born and raised in Dubai, I’ve had a front-row seat to this city’s incredible transformation—from vast stretches of sand to the stunning skyline we see today. Dubai’s Images supplied by: Shutterstock real estate market is a powerful indicator of the region’s success. In the past, luxury was often confi ned to a select few, closely associated with industries like fashion, tech, or hospitality. Today, luxury has evolved into a lifestyle aspiration for many, and Dubai makes that aspiration accessible. We’re witnessing a fascinating shift where real estate transcends traditional defi nitions of luxury. Branded residences exemplify this evolution, blending exclusivity with lifestyle. The growth in this sector has surged post-pandemic, fuelled by a range of factors like diversifi ed laws, long-term visas, attractive tax regulations, and fl exible payment plans, all of which have drawn signifi cant interest from international and local investors alike. What is the current sentiment among investors regarding Dubai real estate, and what are the key factors infl uencing their investment decisions? As both, an investor and a broker, I can confi dently say that the sentiment among investors is overwhelmingly positive. This optimism is rooted in Dubai’s resilient policies, tax advantages, and long-term growth potential. Buyers today are more discerning, carefully evaluating various factors before making decisions. This mindfulness has encouraged developers to innovate, resulting in new projects that promise strong returns on investment and long-term sustainability. Additionally, Dubai’s stability, robust One of the most signifi cant trends shaping Dubai’s luxury real estate market is the growing demand for eco-friendly and tech-integrated properties” CWPME_Dec2024_76-78_Broker Brilliance_13452386.indd 7604/12/2024 19:00BROKER BRILLIANCE 77 infrastructure, and transparent real estate processes provide a secure investment environment. These combined factors make Dubai an attractive choice for those seeking capital appreciation and lifestyle-driven investments. What are the main factors investors are looking for when purchasing a luxury property in Dubai? Investors prioritise several key aspects, with location, exclusivity, and developer reputation at the forefront. From my experience, properties developed by reputable companies in prime locations such as Downtown Dubai, Palm Jumeirah, and Dubai Hills are particularly sought after. Investors are increasingly interested in the state-of-the-art amenities, sustainable features, and properties that promise long-term value. Why is investing in Dubai real estate advantageous for international investors? Dubai off ers international investors an unparalleled value proposition, including a tax-free environment, high levels of transparency, and the opportunity to own CWPME_Dec2024_76-78_Broker Brilliance_13452386.indd 7704/12/2024 19:00BROKER BRILLIANCE 78 freehold properties. Moreover, Dubai’s strategic location connects investors to major global markets, making it an ideal hub for portfolio diversifi cation. The government’s commitment to fostering an investor-friendly environment with policies that support stability and growth adds another layer of reassurance for international buyers. What advice would you give investors when they are considering buying luxury property in Dubai? I advise investors to start with a clear understanding of their investment goals and focus on projects, which come from reputed companies. Location is critical. After all, prime areas in Dubai off er unmatched long-term value. As someone who is invested in this market, I recommend seeking out a trusted broker that understands market trends and regulatory nuances, and prioritises properties with sustainable and lifestyle-oriented amenities. Buying a home is an extremely personal decision to make, ensure you prioritise verifi ed sources, look out for authentic listings, and rely on active brokers. What are the emerging trends in Dubai’s luxury real estate market, and how are they shaping the future of the industry? One of the most signifi cant trends shaping Dubai’s luxury real estate market is the growing demand for eco-friendly and tech-integrated properties. Lately, we’ve observed that sustainable design and smart home technology are becoming top priorities for luxury buyers. Additionally, there’s a rising interest in branded residences and wellness-oriented communities, refl ecting a global shift toward lifestyle-centric luxury. As a resident and business owner, I can confi dently say that Dubai is leading the way in meeting this new demand, positioning itself as a frontrunner in modern luxury real estate. As the current year draws to a close, how do you see the sector moving forward in 2025? I anticipate sustained demand in Dubai’s luxury real estate market, particularly as developments from leading names continue to set new benchmarks. Given Dubai’s stability, strategic initiatives, and growing global appeal, demand for premium properties in prime locations like Palm Jumeirah and Dubai Hills is likely to remain robust. Furthermore, I believe that sustainability and smart technology will become standard expectations in the luxury segment, appealing to buyers seeking both value and modernity. Overall, I am optimistic about the trajectory of Dubai’s luxury market—it’s poised for long-term, sustainable growth. Left: Palm Jumeirah and Dubai Hills Estate are garnering signifi cant attention from buyers; Rohit Bachani, Co-Founder of Merlin Real Estate; There’s a rising interest in branded residences and wellness-oriented communities CWPME_Dec2024_76-78_Broker Brilliance_13452386.indd 7804/12/2024 19:00Developed by YOUR BEST LIFE,WITHIN REACH. A new residential lifestyle destination focused on active living and wellness in the heart of Dubai Marina. Fully-furnished Studios, 1 Bedroom, Sky Lofts and option to combine apartments 71,000 sqft. of indoor and outdoor amenities spread across Lobby, Podium and Sky 44 Seconds away from Dubai Marina Mall, Marina Promenade and minutes away from JBR beach, with easy access to tram and metro stations Stunning panoramic views of Dubai Marina, JBR, Bluewaters Island and Palm Jumeirah For more information on Rove Home Dubai Marina, connect with us on 800 IRTH (4784) or visit www.irth.ae Untitled-6 105/12/2024 13:28Next >