< PreviousLAVISH LUXURIES 90MAY 2024 The graphic language of ancient textiles comprises a rich glossary of motifs specifi c to particular tribes and regions of the world” initiatives for cultural advancement, featuring hundreds of magnifi cent rugs from Ghanbarinia’s collection—the largest of its kind in both quantity and quality globally. Additionally, another highlight was the presentation of museum-quality antique rugs valued at $500 million, with some of the rugs dating back to as far as the 17th century, adding historical depth and cultural signifi cance. The exhibition featured the largest carpet ever displayed at DOMOTEX, a 600m² masterpiece from the Tabriz Premium Silk Warp collection. This showcased the outstanding craftsmanship and quality of Middle Eastern handmade carpets, impressing attendees with its intricate design and superb artistry. The Design Lounge, curated by True Design and Moooi Carpets, was a hub of innovation and style where top- tier design and craftsmanship were showcased. True Design’s furniture and Moooi Carpets’ textiles came together to elevate the aesthetic and functional appeal of the space. Visitors admired the exquisite lines and impeccable craftsmanship of True’s furniture pieces, with every detail curated and element precisely placed to create a harmonious ensemble that exemplifi es the art of living beautifully. At the event, Ryser Böden introduced the ‘Bog Pearl’, a stunning bog oak hardwood fl oor crafted in Switzerland from trees aged between 3000 and 7000 years. Known as even rarer than diamonds, these trees off er a rich history and unmatched beauty, making them an ideal choice for Dubai’s most discerning residents. The intricate parquet design, formed from ellipses, promises a unique and show-stopping addition to any luxurious space. Last but not the least, Standard Carpet, the largest carpet manufacturer in the UAE, showcased their dedication to sustainability through their exhibit. The display highlighted the company’s LAVISH LUXURIES 91MAY 2024 focus on reducing their environmental impact while still delivering high-quality and innovative designs. Overall, at DOMOTEX, exhibitors showcased a diverse selection of fl ooring products, styles, and materials. From handmade and machine-made carpets and rugs to antique carpets and fl oor coverings, there was a wide variety to choose from. Besides, exhibitors represented the dynamic and lively spirit of the industry, making it an unparalleled event for those in the fl ooring business. HOW HAS THE MARKET TRANSFORMED? The trend of modernising traditional carpets is gaining popularity in the design world. This trend involves updating classic designs with new aesthetics and innovative materials. By combining diff erent sources and styles, designers create a rich mix of visual language that can be appreciated in historical and contemporary contexts. The Middle East is particularly embracing this trend, showcasing its traditional craftsmanship to a global audience while also allowing for creative freedom and interpretation. “The graphic language of ancient textiles comprises a rich glossary of motifs specifi c to particular tribes and regions of the world. Many of the symbols and patterns woven into their design—from basic shapes and marks to complex and intricate decorations—have become easily recognisable to the non- expert, telling the story of the rug and the movements of people across the world. In recent years, leading carpet designers and manufacturers have combined antique designs with the latest materials and techniques to create unique pieces that bring traditional design into the modern world. It is important to note that this trend does not refer to a particular look, but rather to the adaptation of traditional designs using modern materials such as recycled or man- made fi bres, new techniques and design elements such as dissolves, overlaps and similar eff ects, which can be either hand- made or digitally manipulated,” explains Sonia Wedell-Castellano, Global Manager of DOMOTEX. Not only traditional patterns provide scope for new interpretations. With a wealth of innovative materials and new weaving machines, dedicated manufacturers are making traditional motifs accessible to carpet lovers worldwide. Left: Sonia Wedell- Castellano, Global Manager of DOMOTEX; Plush rug in a neutral tone Right: A collection of soft and pastel-coloured carpets; Modernising traditional carpets is gaining popularityLAVISH LUXURIES 92MAY 2024 “Created by fi eld research in authentic and traditional bazars, and historical and touristic monuments of the Safavi era, the Atlas collection of Almas Kavir Carpet aims to keep the history of Iranian art and culture alive by combining traditional and modern elements with modern acrylic and micro-modal yarns. The colour palette is inspired by Safavi architecture, with its mix of classic Iranian brickwork and tiles, Tabriz fl uff and silk carpets. Another great example of the adaption of tradition is the manufacturer’s Teana collection. Neo- classical and traditional design elements such as spring fl owers are combined with modern dyeing techniques to create a new unique style. Originally handmade by Baluch nomads on the border of Iran, Pakistan, and Afghanistan, the Iranian company Zartosht shares the rich tradition of the province of Baluchestan through its new carpet collection made Left: Amidst detailed craftsmanship Right: Large carpets are becoming more popular globallyLAVISH LUXURIES 93MAY 2024 from acrylic yarns. Royal Gold Carpet, with its Qom Silk Jamshidi collection, is another manufacturer bringing traditional patterns to modern carpet production. Qom Jamshidi rugs are known for their colourful and unique designs that look like paintings at fi rst glance. All rugs in the Qom Silk Jamshidi collection are woven on a four-metre wide, 1,500 reed loom using high quality, environmentally friendly modal yarn,” she adds.LAVISH LUXURIES 94MAY 2024 KEY CHALLENGES FACED BY THE INDUSTRY The carpet and fl ooring industry, along with other markets, is experiencing uncertainty due to global crises like the pandemic, climate change, and the war in Ukraine. Consumers are more cost-conscious and hesitant to spend, impacting businesses across the board. Many small and medium-sized companies are facing challenges in sustaining their operations in this unpredictable environment. What can be done to mitigate the uncertain climate? “These challenges off er a great opportunity for businesses to evaluate and adapt their portfolio. Companies must now focus on their best sellers, discontinue collections and products that are not performing well and complement their portfolio with products that promise long-term success. In a world where resources are becoming scarcer and the consequences of the climate crisis are a matter of concern, those who off er sustainable and environmentally friendly solutions will stand to gain,” mentions Wedell-Castellano. Trade fairs like DOMOTEX Middle East also off er a reliable business platform, especially in challenging times. “Visitors at these shows can interact with carpets and fl oor coverings using their senses of touch and sight. This allows them to Sustainability is becoming a key focus in interior design as resources dwindle and the climate crisis looms”LAVISH LUXURIES 95MAY 2024 assess the quality and haptics of the products fi rsthand, while also being able to obtain information directly from the manufacturers,” she adds. WHERE ARE WE HEADED? Sustainability is becoming a key focus in interior design as resources dwindle and the climate crisis looms. People are gravitating towards eco-conscious products for their living spaces, prioritising naturalness, quality, and sustainability. Designs now incorporate a mix of old and new items, with a renewed appreciation for traditional craftsmanship. Natural materials are being embraced, particularly in carpets and fl oor coverings, as the industry shifts towards more mindful and conscious choices. Besides, recycled and recyclable alternatives are also becoming increasingly popular. “In the fl ooring industry, wood and stone fi nishes, cork fl ooring, and parquet are currently popular choices. Larger carpets are becoming more popular globally, with carpets playing a signifi cant role in interior design and room atmosphere. Trends in carpets are infl uenced by current interior design trends, with rugs in soft and muted shades and natural textures being timeless choices. However, carpets and rugs in intense colours are gaining popularity, thanks to their mood-lifting properties and the desire for change in challenging economic times. After all, adding a colourful rug is a quick and simple way to refresh and add character to a space without overwhelming it,” advises Wedell-Castellano. Left: Carpets and rugs in intense colours are gaining popularity; Neo- classical and traditional design elements are the rage; Natural materials are being embraced Right: A luxurious setting complete with a plush carpet; A visual and tactile feast96MAY 202496MAY 202497MAY 202497 BROKER BRILLIANCE Peeling back the layers of the property market to reveal the expertise, strategy, and dedication of the professionals who make dreams come true MAY 2024BROKER BRILLIANCE 98MAY 2024 BROKER BRILLIANCE 98MAY 2024BROKER BRILLIANCE 99MAY 2024 UNLOCKING THE GOLDEN GATEWAYS From skilled negotiation to personalised guidance, real estate brokers are essential for successful property transactions 99 Words by Olga Pankina Dubai’s real estate market is a vibrant tapestry of opulence and innovation, where towering skyscrapers defi ne the skyline, and luxurious residences adorn the coastline. This dynamic market off ers a myriad of opportunities but also presents complex challenges, making the guidance of skilled brokerage experts not just valuable, but indispensable. Whether a prospective fi rst-time homeowner or a seasoned investor looking to expand their portfolio, understanding the intricacies of this market is crucial. Real estate brokers in Dubai serve as intermediaries between buyers and sellers, tenants and landlords while also being trusted advisors, drawing upon their years of experience and industry acumen to lead successful property transactions with their vast knowledge, resources, and insights, gained from years of experience and a strong commitment to client satisfaction. In a landscape which saw a 36% jump in the number of real estate transactions in 2023 compared to 2022, let’s have a look at the value that real estate brokers bring to buyers, sellers, and the overall real estate market. SKILLED NEGOTIATORS FOR THE BEST DEALS In the fi ercely competitive Dubai real estate market, the art of compromise and persuasion is a defi ning feature of successful brokers. Their deep understanding of market dynamics, industry trends, and client objectives is crucial for securing the most favourable terms for their clients, whether they’re buying or selling. Brokers are adept at navigating the complexities of deal-making, using their experience and strategic insight to sway negotiations in their client’s favour. This ability extends beyond mere price discussions, encompassing all terms and conditions of the transaction, from deposit amounts to closing dates. Their negotiation skills ensure clients avoid common pitfalls and secure deals that maximise value, minimise risk, and align perfectly with their fi nancial and lifestyle goals. Images supplied by: UnsplashNext >