< PreviousCO-BRANDED COLLECTIONS MARCH 202430 Left: A private movie theatre Centre: An opulent and tasteful living room Right: A rendered image of Kempinski Marina Residence Branded residences in EMEA off er compelling value, serving often as trophy assets in prime European cities and providing higher-quality alternatives in emerging locations. Despite global headwinds, branded residences have proven remarkably resilient. Residential property has historically remained among the safest of asset classes, and branded residences provide an additional layer of safety that is associated with trust and confi dence, with the protection of asset CO-BRANDED COLLECTIONS MARCH 202431 Images supplied by: Savills/ABA Group/AMIS/BinghattiCO-BRANDED COLLECTIONS MARCH 202432 features more than 50 operational schemes, and the region is poised for signifi cant growth, as the total projected supply is expected to grow by 120%, more than double, by 2030. The real estate sector in Dubai features multiple sub-markets appealing to specifi c preferences, including both resort and urban living, and the city attracts an international clientele with an affi nity for brands. In many regards, it features a similar landscape to Miami, and the greater metro area of Miami happens to be the second most active market for branded residences globally. THE FUTURE ONLY LOOKS BRIGHT Dubai’s establishment as the values, as well as convenience that can otherwise not be off ered by conventional residences. Branded real estate is particularly alluring to high-net-worth individuals (HNWIs) and ultra-high-net- worth individuals (UHNWIs). Roughly 90% of hotel-branded residences globally are classifi ed as either luxury or upper upscale, with three-quarters of that network dedicated entirely to luxury, which caters predominantly to HNWIs and UHNWIs. When you design exclusive private homes and combine them with fi rst-class services that are delivered by a luxury hotel operator, you are providing a lifestyle that is sought by this segment of the market. Within the Middle East, Dubai alone Left: A double-height living room; Rico Picenoni, Head of Savills Global Residential Development Consultancy Right: Four Seasons Private Residences at JumeirahCO-BRANDED COLLECTIONS MARCH 202433 epicentre of branded residences stems from its status as a leading destination for second homes among HNWIs. This is a refl ection of the destination strategy implemented by the visionary leadership of Dubai. When you combine the realisation of this vision with the compelling value proposition of branded residences, it is unsurprising that Dubai is the most active market for branded residences and will remain so for the foreseeable future. Meanwhile, the branded residential space across EMEA is forecasted to maintain its impressive growth. Emerging cities such as Cairo, Limassol, and Muscat are poised to witness substantial growth, alongside destinations like Croatia’s Dalmatia, Jeddah, Makkah, Doha, and coastal Montenegro. The diversity of locations, brands, and designs continues to attract buyers, sustaining the impressive trajectory of branded residences across the globe. Notwithstanding this, with the reinforcement of its strategic vision, global appeal, and unparalleled luxury off ering, Dubai is well-positioned to continue leading the luxury landscape for branded residences, protecting its position as the ultimate destination for affl uent and discerning homeowners seeking an unparalleled lifestyle across EMEA and the rest of the world. CO-BRANDED COLLECTIONS When you design exclusive private homes and combine them with fi rst-class services that are delivered by a luxury hotel operator, you are providing a lifestyle that is sought by this segment of the market”CO-BRANDED COLLECTIONS 34MARCH 2024 CO-BRANDED COLLECTIONS 34MARCH 2024CO-BRANDED COLLECTIONS 35MARCH 2024 BLENDING FRENCH ELEGANCE AND DUBAI CHARM Experience exquisite living, authentic elegance, and iconic design as Baccarat’s legacy of over 250 years comes to life Bringing their marvellous charm to the vibrant city of Dubai, the experts of sophistication and class, Baccarat, an iconic French crystal company with a legacy of over 250 years, have revealed their plans for an exquisite addition to the region. Teaming up with Shamal Holding, an investment fi rm known for its diverse portfolio of investments and extraordinary ventures, Baccarat recently announced the development of the lavish Baccarat Hotel and Residences. An exclusive lifestyle development, Baccarat Hotel and Residences Dubai will blend Baccarat’s heritage of craftsmanship, the experience and energy of Dubai and meticulous attention to fi ner detail, providing authentic elegance, refi ned comfort, exquisite living, and iconic design. Left: Exterior view of Baccarat Hotel & Residences Images supplied by: Shamal HoldingCO-BRANDED COLLECTIONS 36MARCH 2024 EXCELLENCE THAT ENDURES Scheduled to open its doors in 2026, the development promises to leave a mark on Dubai’s skyline with two mesmerising crystal-themed towers. These towers will house luxurious Baccarat hotel suites and custom residences, featuring the brand’s unmistakable design. In addition to the lavish accommodations, guests and residents will be treated to exceptional dining experiences and top-notch amenities and services. With its crystalline-inspired architecture, Baccarat Hotel & Residences will command attention and radiate elegance amidst the renowned Downtown district. The prime location off ers breathtaking views of iconic landmarks, including the Burj Khalifa, Dubai Frame, Al Fahidi Fort, and Dubai Creek. Tower one of this grand establishment will showcase 144 rooms and suites, along with 49 Baccarat branded residences and four exquisite dining destinations. Intended to enhance life’s special moments with beautiful sunlight, the glass façades gracefully fi lter the desert sun while allowing unobstructed views of the magnifi cent Burj Khalifa. This extraordinary architectural treasure frames, accentuates, and embraces the nation’s most treasured gem, showcasing a fl awless combination of exquisite design and impressive functionality. In addition to this, the incorporation of exquisite Baccarat crystal adds an elegant touch, making it stand out and perfectly blend with the iconic Dubai skyline. “We have been very encouraged by the demand and the interest we have had so far from potential investors and owners, as well as the wider real estate ecosystem. As the fi rst Baccarat-branded residence in the Left: Night view of the city; 4BR apartment layout Right: 4BR family room; Terrace outdoor space; 4BR master bathroom Dubai is known for its luxury hotel portfolio, and we are confi dent that this mixed-use development will be a new highlight for both residents and visitors”CO-BRANDED COLLECTIONS 37MARCH 2024 CO-BRANDED COLLECTIONS Middle East, we will be working alongside a team of world-class partners to deliver an industry-defi ning project, right in the heart of our city providing authentic elegance, refi ned comfort, exquisite living and iconic inspirational design,” mentions Abdulla Binhabtoor, Chief Portfolio Management Offi cer, Shamal Holding. “With two crystal-inspired towers, the new Downtown lifestyle development will be complimented by exceptional dining experiences and the highest quality amenities and services while blending Baccarat’s heritage of craftsmanship, the experience and energy of Dubai and a meticulous attention to fi ner detail,” adds Binhabtoor. A REFLECTION OF PERFECTION Shamal Holding, the owner of the Baccarat Hotel & Residences, is joining forces with H&H Development, a top-notch real estate investor, developer, and asset manager based in Dubai. Together, they have assembled an outstanding team of experts to bring this project to life. The renowned Studio Libeskind, known for its exceptional architectural design, and the talented interior design studio, 1508 London, have partnered up to create something truly extraordinary. “Our expertise in the region, underpinned by a commitment to excellence and innovation in construction, uniquely positions us to bring this development to life. We are proud to be working alongside Shamal Holding, and with our team of world-class partners, we are poised to craft an unparalleled living experience,” states Miltos Bosinis, Chief Executive Offi cer of H&H Development. CO-BRANDED COLLECTIONS 38MARCH 2024 UNPARALLELED LIVING EXPERIENCE Armani Beach Residences at Palm Jumeirah, a luxurious project featuring stunning architecture by Tadao Ando and exquisite interiors by Armani/CasaCO-BRANDED COLLECTIONS 39MARCH 2024 Arada, a leading real estate player in the UAE has teamed up with the renowned Armani/Casa Interior Design Studio and talented Tadao Ando for Armani Beach Residences at Palm Jumeirah. Off ering breathtaking views of the Arabian Gulf and Dubai’s iconic skyline, this project is designed with a focus on architecture, the seascape, and your senses. Designed by Tadao Ando, Armani Beach Residences at Palm Jumeirah features the Japanese Pritzker-Prize- winning architect’s longstanding emphasis on the association between nature and architecture, and is located on the outer crescent of the iconic manmade islands in Dubai. Tadao Ando, Founder of Tadao Ando Architects & Associates, says, “I am proud to renew our longstanding partnership with Giorgio Armani to deliver a project that brings nature and architecture together, producing a spectacular space to live. The architecture at this wonderful location is designed to pursue a visual and experiential continuity between the interior and the seascape that surrounds the project, with the interplay of light and shadow helping to create a dynamic sequence from arrival through to the public areas, and fi nally to each impeccable residence.” Armani Beach Residences at Palm Jumeirah stands out not only for its stunning architecture and breathtaking sea views but also for its impressive Left: Rear side view of Armani Beach Residences at Palm Jumeirah Right: 5BR master bedroom in a dark palette Images supplied by: AradaNext >