< PreviousNOVEMBER 2023 commercialinteriordesign.com 30 OPINION Founder and Creative Partner of BLINK Design Group Clint Nagata considers what the wellness movement means for hospitality design “Designers today are not just decorators; they are architects of wellness” IS WELLNESS THE NEW LUXURY IN HOTEL DESIGN? W ellness, like never before in hospitality design, must be done well. No longer an afterthought or a luxury, wellness increasingly must be woven into the very fabric of hotel and resort design, right from the conceptual stage. Never has holistic well-being been as important in modern lifestyles as at this point in our evolution. It comes as no surprise that many luxury hotel clients are investing more in creating environments that promote health and harmony. Wellness-conscious luxury hotels are now willing to spend more on interior design to ensure that their living spaces align with their objectives for improved physical and mental health. The shift towards wellness-oriented design is a refl ection of our changing priorities. Gone are the days when aesthetics alone dictated design choices. Today, people recognise that the spaces they inhabit can signifi cantly impact their overall wellness. This has led to a paradigm shift in hotel design, where designers are focusing beyond just creating beautiful spaces but are also creating environments that foster physical, emotional, and psychological health. Bring on the biophilic revolution One of the key principles of wellness- oriented design is the incorporation of biophilic elements. Biophilic design connects us with nature through the use of natural materials, abundant greenery, or natural light. Utilising these elements through smart design, cutting-edge technology, common sense and a touch of inspiration results in design proven to reduce stress, improve mood, and enhance cognitive function. The concept of the Banyan Tree, AlUla in Saudi Arabia is of an enchanted sanctuary suspended in time and space and a great example. The desert retreat was inspired by tented camps and the stunning beauty of the Ashar Valley, and guests are transported to wellness and utter relaxation by the stillness, peacefulness, stunning rock formations, the sheer force of nature, and design that blurs the line between the inside and outside. Living in a material world The materials used in the design of luxury hotels can have a substantial impact on indoor air quality and overall health. Clients must invest in sustainable, non-toxic materials that are environmentally friendly and contribute to better indoor air quality. Six Senses Zighy Bay is the hidden jewel of the dramatic Musandam Peninsula, where rugged mountains dive into vibrant emerald waters, across a powdery sand beach and captures the beauty of materiality well. It was essential for the designers to preserve the natural beauty of the surroundings but also use environmentally friendly materials for the success of the overall design narrative – it also helped to create a sense of place by referencing the timeless infl uence of the region’s Bedouin culture. Similarly, another new creation in the making in Bodrum forges a connection between our philosophy of place-making and celebrating abundant nature to create a setting that puts hearts and minds at ease. Wellness can take many forms, far beyond cliched notions of spa facilities or baths full of petals. Our work for the new W Dubai – Mina Seyahi saw us create a total vibe of wellness inspired by the bohemian romance of traditional Dhow boats and the storytelling traditions of Al-Halqa. Altered states can be achieved by transformational design deeply inspired by surrounding cultures, locations and traditions. Design in motion With careful planning, we can encourage movement, socialisation, and relaxation. This helps in ensuring that each area of the hotel serves its unique wellness purpose. Clients with wellness as a priority are willing to invest in high-quality, sustainable materials and innovative design solutions. This fi nancial commitment enables designers to implement cutting-edge technologies and source eco-friendly materials that contribute to healthier living spaces. It becomes more of a challenge if owners are unwilling to make the proper investments to spaces that fully embody the spirit of wellness.THE MARKET LEADING PLATFORM FOR THE INTERIOR DESIGN AND FIT-OUT INDUSTRY COMMERCIALINTERIORDESIGN.COM32 SPECIAL REPORT NOVEMBER 2023 commercialinteriordesign.com A NEW WAY TO WORK 44 40 How the tech sector is embracing modular design What's driving the major changes in workplace design? Offi ce design is evolving at a rapid pace. Here's what's changing, and why 36 A white paper by DWP explores the offi ce of the future 38 Vrushali Mhatre shares insight into the workplace's changing landscapeInside the DMCC Headqaurters designed by RoarNOVEMBER 2023 commercialinteriordesign.com 34 The latest project from Summertown Interiors proves that workplace design needn’t be a bore A PLAYFUL APPROACH A merican enterprise Software Company Sprinklr has a new home in Dubai, with a recently opened offi ce space designed by Roar and brought to life by one of the UAE’s leading most sustainable fi t-out fi rms, Summertown Interiors. Reputed for its green expertise and client service, the fi rm specialises in commercial, healthcare, and education projects for global Fortune 500 companies, government authorities and local businesses. To serve as a hub for operations across the Middle East, Africa, and Asia-Pacifi c, Sprinklr’s new space called for a design that would transcends border and foster a collaborative environment. Summertown worked closely with design fi rm, Roar, to deliver the stunning new 2000sqm commercial offi ce in the heart of Dubai Internet City, spanning across the entire offi ce fl oor space on Level 5 of Injaz. “It has been a great pleasure working with Summertown and Roar to envision, design, and build a space that allows our team members to show up authentically, fi nd diverse workspaces to create amazing work, and have meaningful interactions with each other,” says Tony Vargas, Director, Global Workplace at Sprinklr. Venturing inside the headquarters reveals interiors designed to serve as an Instagrammable haven, been meticulously crafted to evoke a sense of neighborhood charm, borrowing playful forms from the Sprinklr logo itself and infusing an element of fun and dynamism into every corner of the offi ce. The space incorporates a combination of informal and formal intersections of fl exible collaborations, huddle, and presentation spaces, and the journey between each zone is accentuated by a design feature. In certain spaces it’s defi ned by colour, in others by the design of the ceiling and in others furniture is used to delineate the space. Playful acoustic solutions, privacy options and the use of industrial materials also serve as visual statements. The new space has been carefully crafted with a commitment to creating a sustainable, inspiring workspace that amplifi es the happiness and productivity of the Sprinklr team. “This offi ce isn’t just a workspace; it’s a manifestation of Sprinklr’s values, innovation hub, and commitment to sustainability. Achieving LEED Silver Certifi cation underscores our global responsibility, as seen in the integration of industrial materials, acoustic solutions, and privacy options,” says Tony Vargas, Director, Global Workplace at Sprinklr. “ Our skyrocketing growth in Dubai and the Middle East is been a testament to why we chose this location in the region. “Grateful to Summertown and Roar, we anticipate this space inspiring teams and contributing to Sprinklr’s regional success.” 35 commercialinteriordesign.com NOVEMBER 2023 PARTNER CONTENTNOVEMBER 2023 commercialinteriordesign.com 36 SPECIAL REPORT: WHITE PAPER An extract of the white paper by Samantha Botic featuring a discourse with Scott Whittaker, Creative Director of dwp Group THE OFFICE OF TOMORROW A s workplaces undergo revolutionary changes, Scott Whittaker of DWP Group invites us to consider the future of offi ce design as an ongoing dialogue rather than mere conjecture. “AI isn’t merely altering workspace aesthetics; it’s revolutionising operational effi ciencies and facilitating synergistic collaborations between humans and machines,” Whittaker says. In an era dominated by remote and hybrid work models, the offi ce must evolve to be more adaptable and human-centric. “Thanks to AI-integrated sensors, offi ces will function as places to gather, exchange ideas and build community,” says Whittaker. Firms need to identify the critical moments that necessitate physical presence, such as brainstorming sessions, client interactions, or social bonding activities, to optimise both space and performance. The AI offi ce tech stack and tools should be viewed as an enhancement, not a replacement for human interaction. It should aim for equity, ensuring that both in-person and remote participants have an equally fulfi lling experience. Smart buildings Today’s conventional offi ce layouts are incompatible with the demands of a hybrid workforce. To bridge this gap, industry leaders are pioneering new technologies that enhance various operational facets, from energy consumption to predictive personnel management. Whittaker argues that a modern offi ce must go beyond mere data analytics to prioritise emotional well-being. AI-equipped buildings can process diverse data streams, such as meteorological data and thermal needs, to devise spaces that are both ecologically sustainable and occupant-friendly. AI-Driven talent management The key to a vibrant, high-retention workplace is to make employees feel not just valued but celebrated. It starts with a “fi rst impression”— the moment they step into the offi ce. From notifi cations about the day’s agenda or who else will be in the offi ce to the possibility of pre-ordering lunch, making the beginning of the day as smooth as possible can set a positive tone Add in a welcoming reception space, complete with a quick coffee station, and you’re on your way to making employees feel like valued guests, not just a cog in the machine. Recruitment processes are advancing beyond simple resume evaluations, too. “AI can spotlight talent prospects even before competitors become aware,” Whittaker highlights. Thus, the offi ce environment becomes a compelling metric for potential employees, who can now evaluate companies more holistically. Data-enabled decisions Traditional conference rooms are giving way to more versatile, technologically equipped spaces. Whittaker sees augmented reality and real-time data analytics transforming corporate decision- making. “Visualising crucial data during key business discussions is a game-changer,” he says, hinting at a future where AR could enable remote holographic participation. The AI online meeting will continue to evolve with signifi cant improvements in quality including realtime translation and meeting summary, many which are arriving now not in the distant future. Changing demand Research by US offi ce furniture manufacturer Steelcase and Haworthreveals a heightened demand for secluded work areas, particularly among younger employees. This underscores a shift from open layouts to more focus-driven, solitary workspaces. Additionally, teams are now seeking dedicated spaces fortifi ed with collaboration-enabling technologies.37 commercialinteriordesign.com NOVEMBER 2023 PARTNER CONTENT Discover the work of Dubai-based interior design and fi t-out company Pinnacle Interiors THE PEAK OF DESIGN Where creativity meets precision In the realm of interior design and fi t-out solutions, Pinnacle Interiors LLC stands tall as an epitome of unparalleled craftsmanship and innovation. As we approach the dawn of 2024, Pinnacle Interiors has fi rmly established itself as a premier design and fi t-out company, not only within the region but also on the global stage. The company’s meteoric rise is refl ected in an accumulation of accolades and awards, a testament to their unwavering commitment to excellence in every project they undertake. A legacy of excellence Pinnacle Interiors’ reputation for delivering excellence in interior design and build solutions is exemplifi ed in their diverse portfolio. From commercial offi ces in the iconic Zaha Hadid’s Opus building to a cutting-edge laboratory for an esteemed international fl avor and fragrance company, and a Michelin- starred fi ne-dining restaurant at the One & Only Royal Mirage, the company has consistently catered to the most discerning clientele, crafting spaces that redefi ne luxury and sophistication. A holistic approach to design What sets Pinnacle Interiors apart is their holistic approach to each project. The company takes pride in its recently expanded d3 Design Offi ce, strategically located in the heart of Dubai Design District. This avant-garde space serves as a living testament to the company’s commitment to lead by example. The offi ce is not merely a workplace but a manifestation of Pinnacle Interiors’ capabilities, creativity, and meticulous attention to detail. Here, intelligent automation seamlessly intertwines with interactive visual technology, sustainability, bespoke joinery, exquisite lighting, and elegant furniture, creating an ambiance that resonates with sophistication and innovation. Embracing sustainability and innovation In the ever-evolving design landscape, Pinnacle Interiors remains at the forefront of innovation. The company is dedicated to reshaping the new normal, meeting its clients’ evolving needs and expectations. In a bold move towards sustainable practices, their d3 Dubai Design District offi ce is currently undergoing LEED certifi cation, a testament to their commitment to sustainable design in 2024. Integrated recycling initiatives and biophilic elements seamlessly connect the indoors with nature, fostering an environment of health and wellness. Looking Forward As Pinnacle Interiors strides into the future, its commitment to delivering excellence remains unwavering. The company’s dedication to creating exceptional commercial spaces, combined with its relentless pursuit of sustainable design, sets it apart as an industry pioneer. In the intricate balance between creativity and precision, Pinnacle Interiors continues to redefi ne the very essence of contemporary interior design and build, attributing the team’s passion and commitment to continuing success in every project they undertake. Visit www.pinnacleinteriors.ae.NOVEMBER 2023 commercialinteriordesign.com 38 OPINION Assistant Professor at the School of Textiles and Design at Heriot-Watt University, Vrushali Mhatre explores the benefi ts of well-designed workplaces DESIGNING FOR GOOD T he concept of a traditional offi ce has undergone a remarkable transformation from cramped cubicles to more spacious and open workspaces. Today, we see spacious, open work environments that prioritise sociability, fostering employee engagement and collaborative interaction. This natural progression in offi ce design refl ects a broader interplay of cultural shifts, economic dynamics, technological advancements, and evolving aesthetic preferences. It exemplifi es how the design of offi ce spaces is intricately linked to the changing of our times. Offi ces are no longer just places of labour, they have become spaces where innovation and collective energy thrive. In this evolving paradigm, offi ces are undergoing a fundamental shift from being primarily individual workstations to becoming hubs for teamwork, idea generation, and collaborative projects. This shift refl ects a recognition that much of the solitary, focused work can now be effectively conducted remotely. As a result, offi ce designs are turning away from the traditional, isolated cubicle setups, and embracing open, adaptable, and fl exible layouts. These layouts are deliberately crafted to foster a sense of community, encourage spontaneous interactions, and stimulate creativity among employees. Such environments aim to cultivate a dynamic atmosphere that supports brainstorming sessions, team meetings, and project collaborations. By adapting to the changing needs of the workforce, these modern offi ce designs are key to ensuring that organisations remain agile and competitive in an increasingly remote and digital world. Central to this employee- centric design philosophy is the incorporation of ergonomic furniture. These pieces are specifi cally tailored to enhance comfort and reduce the physical strain that can often accompany prolonged offi ce hours. Moreover, the recognition of the importance of relaxation cannot be understated. Modern offi ces now incorporate dedicated spaces for relaxation, providing employees with the opportunity to recharge and reduce stress. This, in turn, has been shown to signifi cantly boost productivity and job satisfaction. In the UAE, a region known for its modern urban architecture and fast-paced lifestyle, biophilic design is also being embraced to balance the surroundings with natural elements. This year has been announced as the year of well-being and work-life balance in Dubai. Offi ce spaces in the UAE have adopted this design trend by incorporating elements such as indoor plants, natural lighting, and green spaces. For instance, while the plants present on the green walls at Heriot Watt’s Dubai Campus play a signifi cant role in the design, it also entails the integration of textural components, a diverse array of patterns, a preference for natural materials over synthetic ones, and the incorporation of ‘biomimicry’, the practice of imitating life and nature. In this context, biomimicry extends to include carpets that evoke the appearance of stone, moss, and grass. The campus is also inclusive of a hospitality-inspired design approach with spaces like coffee areas, reading spaces, entertainment areas, collaborative spaces as well and focused areas. These features serve a dual purpose: not only do they provide aesthetic appeal, but they also contribute to reducing stress levels, enhancing creativity, and promoting the overall health and happiness of employees and students. Some offi ce buildings in the UAE now feature lush, green atriums or vertical gardens that provide employees with a calming and inspiring atmosphere. Natural light is maximised, reducing the need for artifi cial lighting. Also, the indoor plants are strategically placed to purify the air and create a connection with the outdoors. This latest trend in offi ce design emphasises the importance of creating natural workspaces that can boost employee satisfaction, enhance focus, and foster creativity, ultimately leading to higher productivity and overall well-being. “These changes set the stage for a more productive, engaging, and fulfi lling work experience”39 commercialinteriordesign.com NOVEMBER 2023 PARTNER CONTENT Dubai-based design fi rm Designsmith is reshaping the region’s standards for workplace design PIONEERING THE FUTURE OF OFFICE DESIGN W orkspace design is a fast-evolving fi eld, where innovation, creativity, and progressive thinking collides. In this dynamic landscape, Designsmith has emerged as a prominent player. Founded in 1988, this multidisciplinary design fi rm has been on a relentless journey to redefi ne how we perceive and experience offi ce spaces. With a portfolio that spans over 1,000 design and build projects, Designsmith consistently delivers bold and imaginative designs, setting new standards in the industry. A versatile edge Designsmith’s design canvas is vast and eclectic. From the sleek corporate interiors of multinational giants to the open avant-garde layouts of creative workspaces, the fi rm has ventured into every facet of workspace design with ease and expertise. What sets Designsmith apart is their innate ability to adapt, innovate, and excel. The designers are not constrained by genre or style; rather, they are guided by a commitment to designing spaces that are bold, sustainable, and human-centred. Practical balance One of Designsmith’s key strengths is their ability to combine aesthetics with practicality. The fi rm believes in creating work spaces that transcend the superfi cial, offering a holistic experience to its users. The design elements are more than visual; they are functional and add a unique layer to the workspace. Designsmith’s project for a confi dential client in the Dubai International Financial Centre (DIFC) is a perfect example of this approach Other notable projects include the striking Siemens HQ in Abu Dhabi, the Emirates Co-op offi ce in Al Mizhar, the Bureau co-working space tailored for female professionals in Gold & Diamond Park, the RSD offi ce in Opus Tower, and the Brilliant Diamond offi ce in Almas Tower. Environments to thrive “Offi ce design is more than aesthetics. It’s about creating spaces where people fl ourish and are genuinely inspired by their surroundings,” says Mihir Sanganee, Creative Director and Co-Founder. “This means engaging all our senses, and creating environments that foster collaboration and productivity. Our mission is to set new standards and shape the future of offi ce design by creating spaces that resonate with people on a deeper level.” With every project, Designsmith reaffi rms that design transcends aesthetics, serving as a cornerstone in shaping environments that foster innovation, well-being, and a profound sense of community. Next >