< PreviousWe put Kranfi l’s Fillings to the test to see if the product from Braun was good enough to give desserts and pas- tries that extra bit of bite that chefs want in the kitchen. Esteban Coronado, head chef at Trader Vic’s at Hilton Dubai Jumeirah, had a week to give the product a full workout in his kitchen before giving us his verdict. What dishes did you create with the product? Kranfi l’s Fillings was excellent for pastries, especially for small bites. The assorted Xxxxxxxxxxxxxxx selection meant you could get every type of fl avour, and the fl avours are all very intense. We made mini tarts with Kranfi l's Pistachio and also with Kranfi l's Passion- fruit Mango. Was the product easy to use? The product was very easy to use. You simply get the bucket, open the bucket, and it’s ready. If you need to do something fast, such as if you have special guests coming that you need to impress, you can create something quickly like we did with both tarts and eclairs. It’s very fast and you have a very rich fl avour. The combinations you can create are also unlimited as it’s Kranfi l’s Fillings from Braun CATERER MIDDLE EAST PRODUCT TEST Product Test Kranfi l’s Caterer Middle East | February 2019 www.caterermiddleeast.com 68/Xxxxxxxxxxxxxxx would want to use it because you have very nice fl avours and it makes a very nice base. The base is very important — when you have a good base you can create very easily. If you have a good quality product for pastry like this, you will have an amazing pastry. What did the other chefs at your restaurant think about it? I worked together with the hotel pastry chef using Kranfi l’s. He also thought it was a very good base for making small bites. He also liked the fl avours and the consistency. When you taste it directly Located on the famous JBR The Walk and overlooking the Arabian Gulf, Trader Vic’s at Hilton Dubai Jumeirah is in a prime location to showcase its Caribbean fl air through a varied interna- tional menu and exotic cocktails. Whether for after work drinks or for a family celebration meal, Trader Vic's offers endless possibli- ties and enjoyment. Trader Vic’s, Hilton Dubai Jumeirah With 85 years of experience, Braun is one of the most recognised brand names in the baking industry. It has more than 16,000 customers across 70 countries worldwide. Kranfi l’s from Braun are fat based fi llings which combine two special fi lling characteristics: Different distinguished fl avours and a crunchy consistency through the use of pailleté feuilletine. all up to you. If you want to make a cake fi lling you can combine it with cream to create even more options. Did it improve upon the product you would normally use? Yes, you can say it improved because the base is the flavour of the product and then you just add from there and you have an amazing product — you know it won’t fail, it’s something you are sure is going to work. What makes the product so good? The ease of use is a big factor. And the consistency. When you know the flavours you know at the end of the day that the product you make is going to be a good product. How would you improve the product? For me it is a little heavy. After you take two or three bites it’s quite heavy and very fi lling. While the fl avour is great for those bites, you become full which means you can’t eat any more or try a bit of some- thing else. It's best used in thin layers. Would you use it more often? If we are talking about pastry production then for the small stuff , yes. Every chef from the bucket you have a creamy texture, that is crispy inside, and then you have the fl avour. You get three diff erent notes on your palate. What are your overall thoughts on the product? For me it’s excellent to be used in small productions such as pastries, mini-tarts, fl avoured trifl es, or you can mix with cream for a cake or maybe a big tart but it’s best to add something extra to reduce the density — but when you do this the fl avour is not lost, it still persists. VISIT BRAUN AT GULFOOD HALL 8, STAND C8-29 ARAMTEC BOOTH Kranfi l’s Product Test www.caterermiddleeast.com /69 February 2019 | Caterer Middle East Beeing held under a new theme – ‘The World of Good, The World of Food’ – Gulfood 2019 will showcase the global diversity of ‘food’ via its international exhibitor base and a major pool of Michelin-starred chefs participating in the all-new Tastes of the World competition. Many of the largest country pavilions are already committed to the contest, including France, Germany, Spain, Japan, and Brazil. On the ‘good’ side, shifting consumer preferences for health food options and other industry-shaping topics will feature heavily in the Gulfood Innovation Summit from February 18-20. The Summit will set the scene for three days of high-calibre industry discussion with the airing of a global social and economic outlook for the F&B industry on its fi rst day. Ranging from sector disruptors such as Beyond Meat, to major global entities including The United Nations World Food Programme, the summit will feature in- Gulfood 2019 set to showcase the global diversity of the industry THE WORLD OF GOOD, THE WORLD OF FOOD KEY SPEAKERS Miguel Povedano, COO MAF-Carrefour Greg Wright, managing partner, Food People Ashraf El Gazayerli, chairman, Chamber of Food Industries and Mashreq for Business Development Yussuf Ali M.A, chairman and managing director, Lulu Group Jochen Bischoff, head of FMCG, Facebook Silvena Rowe, celebrity chef Paul Newnham, director, SDG advocacy hub Bernhard van Lengerich, CEO, Food System Strategies, board member, Beyond Meat Ben Ebbrell, co-founder, SORTEDfood Manal Alaem, Egyptian professional chef and TV chef Anis Harb, general manager, Deliveroo depth discussions and exclusive ques- tion-and-answer sessions with globally acclaimed chefs, infl uencers and industry leaders on the challenges of introducing breakthrough concepts to local markets. Also new for Gulfood 2019 is a range of immersive features designed to enhance visitor experience and facilitate greater business opportunities, including CxO Club, Start-Up Programme, the Meat-Me competition, Tea House, and a dedicated Health Lab. “The new features are designed to re- flect the trends the industry is currently undergoing and will bring new dynamics to a show that is already well known Caterer Middle East | February 2019 www.caterermiddleeast.com 70/ Gulfood 2019 Event Previewfor its vibrancy in product and service innovation,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events, DWTC. The Meat-Me section will see a host of celebrity pitmasters demonstrating their skills on the barbecue including Orelle Young from The Blacksmith Smoke- house in Dubai and Hugh Mangum of Mighty Quinns. Mitr Phol, Dubai’s only producer of sugar will be hosting a stand at Hall Con- course 1, Stand CC3-24 with their wide range of custom sugars which will be available to all who wish to experience their range of sugar crystals. According to international sales manager, Sarakit Jantanasakulwong: “For close to a century Mitr Phol has provided the highest quality sugar products. We are pleased to showcase this history and products once again at Gulfood with an emphasis on our baking sugar range. This year will feature a sample of baked goods and activities to demonstrate the benefits of each sugar types. All of this to express Mitr Phol’s commitment to delivering a greater customer experience while baking. There will be something for every palette.” Somerdale International, which ex- ports British cheese to over 50 countries around the globe, will be exhibiting its range of Westminster Cheddars. The Westminster brand is already well known in The Kingdom of Saudi Arabia (where it is the 3rd largest cheddar brand), Dubai, Jordan, Kuwait, Oman, Iraq and Egypt, but Somerdale believes there is potential for further expansion in the Middle East. In addition to Westminster Cheddar, Somerdale will also showcase high quali- ty British territorial cheeses; Blue Stilton, a wide range of Somerdale developed speciality cheeses such as Cheddar with Cracked Black Pepper, Cheddar with Chilli & Lime, and waxed Cheddars from Abergavenny Fine Foods. Commenting further Ernie Waldron, Director of Somerdale International said: “We have seen considerable growth in the Middle East over the last 5 years and there is definitely an increasing appetite for our high quality British Cheddar which combines both great taste and demonstrable provenance.” Somerdale’s range of British cheeses Gulfood is expected to attract almost 100,000 visitors. will be showcased as part of the AHDB Dairy stand at Gulfood Booth Halls 1-4 Al Multaqua. B2-23 Monin, a family-owned French com- pany, with over 100-years heritage in the flavouring business, will also be show- casing its innovations. Led by consumer insights, Monin will be launching the new range Le Flavour de Monin - natural and authentic concentrated flavor without any added sugar or sweetener. The Monin Concentrated Flavour range will represent fruity, herbal and spicy flavors, while La Flavour de Monin is an easy way to add a hint of natural, sugar-free flavor to waters, teas, lemonades, coffees, and cocktails without adding sugar or anything artificial. Healthy food is a prominent trend at the moment. Such is the region’s appetite for food with health benefits that Gul- food organiser DWTC has given Health, Wellness & Free-From its own showcase sector within the 2019 event. “The importance of nutrition has spiralled in recent years,” explained LohMirmand. “The advice to ‘eat well’ is no longer just about keeping our bodies healthy. Eating responsibly also implies a sense of knowing what and when to eat, as well as an awareness of where food comes from and how it is produced. The backstory of products is becoming as important as tastes.” New Country Healthcare LLC (NCH), a Dubai-based distributor and retailer of health and wellness products, will leverage Gulfood 2019 to roll out healthy, new-to-market brands which promote a healthy lifestyle, according to Dr. Nael Al Koudsi, the firm’s managing director. “Gulfood has always been a source of the latest trends and new brands,” said Al Koudsi. “NCH will use Gulfood, as the regional industry’s largest gathering of its type, to identify local and international partners to help us develop our brands in new territories. The market is having a positive inclination towards healthy options in the food and beverage sector. The consumer shopping experience has also changed in a short time as all the leading hypermarkets have started fo- cusing on a dedicated area with a special section for healthy food options.” Gulfood is expected to attract upwards of 98,000 attendees from 198 countries, and will feature 5,000 exhibitors and 120 country pavilions. The show is open 11am-7pm from February 17-20 and 11am-5pm on February 21. Visitors who pre-register before February 7 will save AED150 (USD40) on the on-site entry fee of AED420 (USD114). GULFOOD February 17-21, 2019 Dubai World Trade Centre www.gulfood.com www.caterermiddleeast.com /71 February 2019 | Caterer Middle East Event Preview Gulfood 2019Business France, the national agency supporting the interna- tional development of the French economy, will be exhibiting across four pavilions at Gulfood. Showcasing products from more than 70 French brands and companies, including many who are coming to the Middle East for the fi rst time, the pavilions include dairy products in hall one, meat and poul- try in hall 3, beverages in Za’beel hall, and world food in Sheikh Saed hall. Marc Cagnard, managing director at Business France Middle East stated: “In France the F&B export industry is vital for our sustainability and it is something we work on and produce with passion. We will be bringing this passion once again Over 70 F&B companies to showcase their products at four pavilions FRENCH CULINARY INNOVATIONS TAKE CENTRE STAGE ONCE AGAIN Austria comes to Gulfood Advantage Austria, together with the Austrian Embassy-Commercial Section in Abu Dhabi, is organising four Austrian Group Stands in the sectors of beverages, dairy, meat, and world food with 26 exhibitors. The high-quality exhibition programme includes the following products: Maresi Vienna Ice-Coffee, cheese delicacies, confectionery, beverages in ‘ready to drink’ cartons, soft drinks (fruit juices, energy drinks and wellness drinks), organic teas, organic spices, organic juices, milk and dairy products, chilled milk chocolate bars, cordials, dextrose products, still energy drinks, as well as private label and branded products. The Austrian exhibitors will be able to use the fair to establish business contacts with importers, distributors, Food & Beverage Managers from the hotel and restaurant sectors and top chefs from the United Arab Emirates, the Middle East, East Africa, Western Asia and Southeast Asia (Singapore). You can find the Austrian exhibitors at Za´abeel hall 5/beverages, hall 1/ dairy, hall 3/meat, Sheikh Saeed hall 2/ world food. to Gulfood with our participation in 2019. We have been strong supporters of this trade show since 1987 and will continue our commitment to foster everlasting F&B business between France and the region. Our returning and new exhibitors are very excited to present some of their latest products that have been launched and to meet with prospective partners from across the region”. Food industry is the fi rst industrial sec- tor in France. As a traditional strength of the French economy, it is the sixth largest direct exporter worldwide with USD 68.5 billion; furthermore, a large range of prod- ucts are traded by other market places, showing the importance of French produc- tion interest in making business. The Business France Pavilion at Gulfood Event Preview Gulfood Caterer Middle East | February 2019 www.caterermiddleeast.com 72/Can you give us a brief on MLA and its work in the Middle East? MLA is the red meat industry service provider representing sheep, cattle and goat farmers and processors in Australia. We work for our stakeholders in Austral- ia to better improve market access, and build brand awareness and recognition of Australia as a supplier of safe, clean, quality red meat. How long have Australian red meat suppliers been attending Gulfood? Australian red meat exporters have been attending Gulfood since its incep- tion in 1995. What are the benefi ts to your suppli- ers from attending the event? Gulfood is a great opportunity for Austral- ian exporters to connect with new and existing customers face-to-face, and show- case their products and capabilities. How has the show improved from year to year? Nick Meara is the MLA international business manager for the Middle East and North Africa. He is working across market access, trade awareness and facilitation, value chain solutions, and brand building to increase the presence of Australian red meat in the MENA market MEAT AND LIVESTOCK AUSTRALIA Over the years, Gulfood has evolved into a truly international trade show, with attend- ance not only from potential customers in the Middle East but all parts of Europe, the sub-continent and Asia. What do your suppliers have planned for this year’s event? We have many Australian exporters that come every year, and they use Gulfood as a venue to meet with their current custom- ers as well as developing new business. We also have some new attendees this year, so it will be a busy week for them as they meet a lot of new potential customers. Our exporters are always kept busy after Gulfood hours with planned networking events and customer dinners, which makes for a full week of activities. How important is the Middle East market for your suppliers? The Middle East market is very important to Australian exporters and the Australian red meat industry. It represents our largest market for Australian sheep meat, both lamb and mutton, and has been a growing market for high value beef for a number of years. Has Australian red meat been em- braced by the Middle East? Yes, our lamb and mutton is very popular throughout all markets and in all sectors throughout the region, we have a long con- nection with supplying sheep and sheep meat into the region for over 50 years. Exports of Australian beef have also been growing, although our beef is at a higher price point then some of our competing nations’ bovine products, we are very well regarded in modern retail, and high end food service, for our eating quality as well as a consistent supply to the market. How do you foresee the future of Aus- tralian red meat in the Middle East? I see continued growth across the whole market, although some individual desti- nations have had recent challenges, as a whole we have been growing, with some countries signifi cantly growing in the last year, particularly in fresh, chilled lamb by air freight. CONTACT Meat & Livestock Australia Dubai Regional Offi ce Offi ce 313 Buidling E1 Dubai Airport Free Zone Phone: 04 433 1355 Email: mena@mla.com.au Gulfood Event Preview www.caterermiddleeast.com /73 February 2019 | Caterer Middle East ARARAT MEAT EXPORTS PTY LTD Web: www.stellafds.com.au AUSTRALIAN LAMB COMPANY PTY.LTD Web: www.austlambco.com.au CEDAR MEATS AUSTRALIA PTY LTD Web: www.cedarmeats.com DABBAGH TRADING PTY LTD Web: www.mdgroup.co FETTAYLEH Web: www.fettayleh.com FLETCHER INTERNATIONAL EXPORTS Web: www.fl etchint.com.au FREW Web: www.frewgroup.com.au HARMONY AGRICULTURE & FOOD COMPANY Web: www.haafco.com INTER AGRI Web: www.interagri.com.au JACKS CREEK Web: www.jackscreek.com.au Australia is world renowned in pasture raised, all-natural lamb and beef, combining sustainable husbandry practices and the most advanced supply chain technologies. Considered a pure product of a pure environment, True Aussie lamb and beef off erings are tender, clean, healthy, delicious, and 100% guaranteed Halal. Rest assured, customers are guaranteed a consistent high- quality eating experience, every single time. Thus, bringing you - True Aussie, True Quality AUSTRALIAN MEAT EXHIBITORS KARIM OVERSEAS PTY LTD Web: www.karim.com.au KILCOY PASTORAL COMPANY LIMITED Web: www.kilcoyglobalfoods.com/ MANDEL TRADING PTY.LTD. Web: www.mandel.com.au MULWARRA EXPORT PTY LTD Web: www.mulwarra.com.au NACH TRADING PTY LTD Web: www.nachtrading.com.au NH FOODS Web: www.nh-foods.com.au PROVIDORE GLOBAL Web: www.providoreglobal.com RALPHS MEAT COMPANY Web: www.ralphs.com.au SAMEX Web: www.samex.com.au SANGER AUSTRALIA Web: www.sanger.com.au STANBROKE Web: www.stanbroke.com STELLA FOODS AUSTRALIA PTY LTD Web: www.stellafds.com.au TEYS AUSTRALIA Web: www.teysaust.com.au THOMAS FOODS INTERNATIONAL Web: http://thomasfoods.com/ WAMMCO INTERNATIONAL Web: www.wammco.com.au JUNEE LAMB PTY LTD Web: www.juneelamb.com.au NATURES CHOICE EXPORTS PTY LIMITED Web: www.natureschoiceexports.com HILAL MEAT PRODUCTS COMPANY PTY LTD Web: www.mdgroup.co MIDFIELD COMMODITIES PTY LTD & MIDFIELD MEAT INTERNA- TIONAL Web: www.midcom.com.au Web: www.midfi eld.com.au RANGERS VALLEY CATTLE STA- TION PTY LTD Web: www.rangersvalley.com.au Visit the MLA Stand (Stand A4-20) and other Australian Meat Exhibitors at the Australian Meat Pavilion, Meat Sector, Halls 3-4. Event Preview Gulfood Caterer Middle East | February 2019 www.caterermiddleeast.com 74/AUSTRALIAN BEEF. SAFE, HEALTHY & DELICIOUS. What makes Australian Beef so special? The Australian Beef industry has a long his- tory of producing clean and safe, high qual- ity meat for customers around the world. Farmers take pride in their meticulous stan- dards of animal husbandry, health and trace- ability that uphold Australia’s reputation for having one of the world’s highest measures of food security. All meat exported to the Middle East is guaranteed Halal, backed by one of the most stringent Halal assurance programmes in the world. Paul Farhat (right) reveives The Green Era Award for Sustainability. Australia’s enviable status in food safety and traceability Australia is internationally recognised as being free of significant exotic and notifi- able diseases of cattle. This is a result of strict food safety programs and highly regulated quarantine regulations in place. Another important program used by Australia’s farmers is the National Livestock Identification System, where an electronic ID enables cattle to be traced throughout their life, from the paddock to the super- market shelf. Variety is king As global tastes evolve and customers want greater variety, Australian Beef is ideally suited to meet this demand with superior non-loin cuts like the oyster blade, brisket, skirt steak and rump. These are fl avourful, exciting cuts that are versatile to cook with but still retain their superior ‘clean and safe’ status. “I TRUST AND RECOMMEND AUSTRALIAN BEEF.” Chef Tarek Ibrahim Certified Master Chef, Culinary Judge & Trainer, TV Presenter Identification System, where an electronic ID enables cattle to be traced throughout versatile to cocookok superior ‘cleanan aa CheC f Tareree MaMaster Ch TraTraTraTraTraTraTraTraTraTraTraraTraTraTTraTraaTraTraaTraainineineinineineineinineineineineinineeneineininee Master Chef Tarek Ibrahim explains why Australian Beef always carries a guaranteed mark of safety and off ers great value. Advertorial www.caterermiddleeast.com /75 February 2019 | Caterer Middle East Butter AGRAL is a Belgian factory specialised in the butter business since more than 30 years with a high level of skills in the fi eld. Their production capacity of over 20.000 tons per year and the fl exibility of its struc- ture enable AGRAL Butter to provide a fast response to customer requirements, with a wide product range available, from 7 g up to 25 kg. AGRAL Butter implements a highly successful policy of investment, research and development to enable it to enlarge its butter range continuously with innovative Seven Belgian dairy companies embody the message of the European campaign ‘White gold’: Agral, Belourthe, INEX, Kaasbrik, Milcobel, Olympia and Solarec. Together, they off er a wide range of dairy specialties, with focus on quality, sustainability, traceability and nutritional values. At Gulfood, they present their newest products, adapted to the demands of the market. Discover them at the WHITE GOLD - booth of VLAM in Hall 1, E1.1-F1.2. EUROPEAN DAIRY PRODUCERS SHOWCASE THEIR INNOVATIVE HIGHLIGHTS butter products. AGRAL’s technology is unique in Europe at the moment. Thanks to this new technology, AGRAL has the op- portunity to produce light butter with a fat percentage of 60%, keeping perfectly the natural taste and fl avor of the fresh butter. Baby milk Having produced baby cereals for more than 10 years, in September 2016, BEL- OURTHE inaugurated its line of baby milk powder. This enabled the company’s clients to source both of these lines from the same plant. BELOURTHE can adapt its baby milk formulations according to the regulations and requirements of each market, and to its client’s goals. At Gulfood, BELOURTHE is presenting the infant nutrition line, with a focus on its baby milk for every stage of child development. UHT Milk, Butter and Milkpowder Located in the Belgian Ardenne, The SOLAREC corporation processes more than 1,2 billion liters of milk each year. SOLAREC provides its customer with high quality products. All of SOLAREC products are available in conventional milk, but also Caterer Middle East | February 2019 www.caterermiddleeast.com 76/ Gulfood 2019 Event Previewwith organic milk or meadow milk. With a very long experience Solarec can deliver all customers around the world. Portioned milk powder & mozzarella The structure and the activities of MILCO- BEL are based on a cooperative model, with almost 2.700 affi liated dairy-farmer members. The organization has a broad product range, which includes high-qual- ity milk powders, milk drinks, functional drinks, butter, cream, ice cream and cheese, available under MILCOBEL’s own brand names INCO, BINCO and INCOLAC. At Gulfood, the organization is highlighting its milk powder in 25kg bags and por- tion-packs, and its mozzarella in blocks and single loaves. Mozzarella KAASBRIK supplies ready-to-use quality products worldwide, including varieties like shredded or julienne, fl akes or diced, powders or slices. KAASBRIK’s ‘Smart in Cheese’ solutions off er packaging sizes from 70g up to 4kg. Mozzarella for pizza is the fi rm’s specialty, and the 100% shredded mozzarella can be discovered at Gulfood, alongside the new product, Mozzaiolo. UHT cream, ice mixes and milkshake As a renowned family dairy-producer in the south of Brussels, OLYMPIA wants to inspire its business-to-business (B2B) customers with a varied selection of products that are prepared with the com- pany’s self-collected meadow milk. After a devastating fi re in the company’s desserts division in 2012, an entirely new fresh food division was set up. Since 2015, the compa- ny is back on track, becoming the specialist in liquid ice-cream mixes and milkshakes. Thanks to its modern infrastructure, OLYMPIA can invest in innovations to meet market demands. At Gulfood, the company is presenting its 40% and 35% UHT cream, and 20% culinary cream in PE bottles and BIB. OLYMPIA is also showcasing its wide range of new ice mixes, and milkshakes in diff erent fl avours, in BIB 10 kg packaging. Wide range of drinking milk products For more than 100 years, INEX has been producing and marketing dairy products. INEX is a purely Belgian family company specialized in the production of a wide range of drinking milk products. The dairy company processes over 200 million liters of milk a year into over 300 diff erent products, including fresh and UHTmilk, toddler grow up milk, lacto-free chocolate and fl avoured milkdrinks, cream, ferment- ed milk, yoghurt and buttermilk. Quality and sustainability are key and are assured by multiples certifi cates of the highest level such as BRC and IFS. Playing into current trends in the food industry and customer demands, INEX is working on several projects with regard to lower sugar levels, plant-based dairy alter- natives, lactose-free products, the use of natural colorants and clean label products, sustainable packaging, lower pricing (with- out sacrifi cing quality or taste) and longer shelf life. As such, the company’s product range is ever-expanding. www.whitegoldfromeurope.eu www.caterermiddleeast.com /77 February 2019 | Caterer Middle East Event Preview Gulfood 2019Next >