< Previous50 C EO M I D D L E E A S T JULY 202 1 FINAL THOUGHTS IN 2021, ULTRA-LUXURY IS PERSONALISED LIKE NEVER BEFORE What does luxury look like in the post-Covid era? Insignia, a luxury fi nancial and lifestyle management group, says that ultra- luxury has become more resilient and sophisticated S For the wealthy few. The Jewellery Card Collection is a flagship product of Insignia. Clients holding a card will benefit from Insignia’s industry-leading 98 percent success rate on card member requests and a dedicated personal assistant, available 24/7. ought-after luxury watches with permanent wait-lists; handbags exchanging hands on the grey market for double their retail value; private islands all booked up for the summer… It seems that when it comes to ultra-luxury, even a pandemic can’t put a serious dent in the sector’s resilience. That’s obviously partly because those with great wealth are more inured to ups and down, but even despite 2020 having been labelled as the worst year for modern luxury, the industry shows an impressive resilience. Insignia, a leading luxury fi nancial and lifestyle management group, has a positive stance on the matter. Entering the Middle Eastern market in early 2020, Insignia has weathered Covid to become stronger. In fact, Insignia saw an increase in their global portfolio by 20 percent, with 63 percent of the 20 percent coming from Dubai. The UAE was also a trending destination for client travel in 2020 and from Insignia client data the UAE was second in terms of the highest value requests. George Arvel, Vice President of Insignia comments: “Despite a tough pandemic year, Insignia has made great strides in this new market. By concentrating on Insignia’s core products and offerings we are capitalising on the ever-increasing demand for hyper- personalisation, within the luxury market”. This is a trend that has become evident in sectors from hospitality – where clients demand bespoke experiences and where fi rst-names and personalised-to-taste touchpoints are just the starting point – to entire businesses created around the idea of offering ultra-bespoke experiences. Insignia commenced operations in 1996 as a travel- related service and payment card provider. They have since grown into an all-encompassing luxury lifestyle management group with a global presence. Membership is by invitation only for ultra-high and high-net-worth individuals who represent extraordinary spending power. They consciously cap membership in order to maintain exclusivity, allowing them to fulfi l their ethos of delivering ‘complete personal attention’ to each individual member. Their exceptional super premium card service is delivered via a dedicated personal assistant, available to their clients 24/7, 365 days a year. Clients include pre-eminent fi gures in business, politics, culture and sport. Insignia is not a reactive service, but fundamentally based on a real one-to-one relationship with each member, which allows for hyper-personalisation. This is illustrated by the fact that Insignia personal assistants communicate on average 13 times a day with clients, when dealing with offers and requests. Hyper-personalisation in the luxury market is key to its evolution and development, this has never been felt more keenly than in the post-Covid landscape. Each person and situation is different, therefore each client is valued. The future of luxury will centre around creating experiences that consider those differences — in memorable ways. Insignia is a boutique company in the true sense of the word, with every solution built for each individual client.Visual Support Package: • 1 Photographer onsite, for one full day • Post Production Quality Control • 50 edited photos from 5 different scenes Value Added Service: • Post with our top 5 favourite photos, shared on our LinkedIn page PROFESSIONAL PHOTOGRAPHY SOLUTIONS WANT TO LEARN MORE? Contact: Lindsey Alba | lindsey.alba@itp.com *Photoshoot for Safari Aviation Services Our visual support package includes photography and videography services for one day to take professional images of your team, services and products to enhance your website, marketing collateral and social media.ENABLING TOMORROW We’re invested in the future of your business, and our economy. We are the Emirates Development Bank. And we know that businesses, from micro to SME, are the backbone of our country’s economy. That is why we are here to help businesses scale and grow, through nancing and equity solutions and access to business resources, coaching and mentoring. Together we can build a brighter future. To nd out what EDB can do for your business, visit edb.ae Enabling TomorrowNext >