< Previous50 C EO M I D D L E E A S T MAR C H 202 1 Elegance and empowerment. Limited-edition high jewellery pieces and stackable rings celebrate the idea of strong women, an ode to the founder’s grandmother. It’s important to me that my jewellery is not just beautiful, but empowering to women of all back- grounds,” says Her Highness Sheikha Sana Al Maktoum. The jewellery de- signer, an Emirati royal, has launched a contemporary high jewellery collection that seeks to be the sparkling founda- tion for a personal mission to support women in society. Her Highness Sheikha Sana revealed the inspiration behind her debut col- lection entitled My Treasure, to an exclusive audience of media invited behind the royal palace walls for the very first time. Her Highness revealed that the initial concept for the collection, which features butterflies, some of which ‘flutter’ thanks to special settings that allow for movement, was her own grandmother, a woman of strength and purpose whose strong character inspired the women around her. the age of 21. Her vision is to cre- ate beautiful, high quality jewellery pieces, that empower women to look and feel their very best. Her style is ethereal, feminine, and thoroughly modern. The 13 pieces feature ethically sourced diamonds, alongside pink, yellow or blue sapphires, and encased in white gold, yellow gold, or rose gold. Some butterflies are captured at rest, while others quiver on the wearer, using the enchanting “en tremblant” technique. “A butterfly is ever transforming, and as a jewellery designer, and as a woman, I feel I too am very much evolving,” says Sheikha Sana, who also revealed, a greater vision to use the fledgling jewellery brand as a platform to create positive change for women and children through educa- tion-related charity partnerships. Sana Al Maktoum Fine Jewellery can be found on Instagram. See @sanaalmaktoumofficial “My late grandmother was herself an avid jewellery collector and always so supportive of my creativity. To this day I feel her presence always fluttering around me. I consider her my ‘guardian butterfly,’” says the Sheikha, who is a certified gemologist and designer. Sheikha Sana founded “Sana Al Maktoum Fine Jewellery” in 2020 at “ FINAL THOUGHTS END WITH INTERNATIONAL WOMEN’S DAY ON MARCH 8, IT IS A FITTING MONTH FOR THE LAUNCH OF A JEWELLERY COLLECTION INSPIRED BY STRONG WOMEN. CEO MEETS THE FOUNDER WHO SPARKLES WITH A HIGHER PURPOSE TREASURE AND TRANSFORMATION “THE JEWELLERY BRAND WILL BE A PLATFORM TO CREATE POSITIVE CHANGE FOR WOMEN AND CHILDREN.”DOWNLOAD THE ENTRY KIT. PREPARE YOUR NOMINATIONS SAVE THE DATE FOR ATTENDANCE ENQUIRIES, CONTACT : Anthony Chandran Table Sales Executive Tel: +971 4 444 3685 Email: anthony.chandran@itp.com FOR SPONSORSHIP OPPORTUNITIES AND TABLES SALES PLEASE CONTACT: Rebecca Lockwood Sales Director +971 55 484 8301 Email: rebecca.lockwood@itp.com FOR NOMINATION ENQUIRIES, CONTACT: Jane O’Neill Editor Tel: +971 4 444 3626 Email: jane.oneill@itp.com #CIDAWARDS WWW.COMMERCIALINTERIORDESIGN.COM/AWARDS Scan to download entry kit GOLD SPONSORSOCIAL MEDIA PARTNERSILVER SPONSORCATEGORY SPONSOR NOMINATIONS OPEN: SUNDAY APRIL 4, 2021 AWARDS CEREMONY: WEDNESDAY SEPTEMBER 15, 2021CALIBER RM 72-01 RICHARD MILLE BOUTIQUE DUBAI | ABU DHABI | RIYADH | KUWAIT | DOHA | ISTANBUL | MOSCOW www.richardmille.comNext >