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() . : . . . . . . - - . . . : . . . . . . . . . . . 7.8804° N, 98.3923° E7.8804° N, 98.3923° E 2023 ﺮﺒﻤﻓﻮﻧ | ناﺮﻴﻄﻠﻟ دﺎﺤﺗﻻا ﻦﻣ ﺲﻠﻃأ | 2627 | ناﺮﻴﻄﻠﻟ دﺎﺤﺗﻻا ﻦﻣ ﺲﻠﻃأ | 2023 ﺮﺒﻤﻓﻮﻧ ﺔﻀﺑﺎﻨﻟا ﺔﻨﻳﺪﻤﻟا هﺬﻫ ﻒﺸﺘﻛا لﺎﻣﺮﻟاو ﺲﻤﺸﻟا ﺮﻴﺛأ ﻰﻠﻋ ةﺎﻴﺤﻟﺎﺑ ناﺮﻴﻄﻠﻟ دﺎﺤﺗﻻا ﻊﻣ ﺔﻨﻴﻜﺴﻟاو ﺰﻧارﺎﻤﻟو ﻦﻴﻟ ﺖﻴﻛ 72 ﺦﻳرﺎﺘﻟا ﻖﺒﻌﺑ ﺔﻗرﺎﻏ ﺔﻨﻳﺪﻣ لوﻷا مﻮﻴﻟا تاو” ﺪﺒﻌﻣ :ﻦﻴﻤﻴﻟا ﻰﻟإ رﺎﺴﻴﻟا ﻦﻣ ﺔﻨﻳﺪﻣ ﻲﻓ “ﻎﻧﻻﺎﺗ” ﻖﻳﺮﻃ ؛“ﻎﻧﻮﻟﺎﺸﺗ .ﺔﻤﻳﺪﻘﻟا ﺖﻴﻛﻮﺑ مﺎﻳأ ﺔﺛﻼﺛ ﺖﻴﻛﻮﺑ ﻲﻓ ﺔﻳﺎﻜﺤﻟا ﺔﻳﺪﻧﻼﻳﺎﺘﻟا KENZIE KRAFT A / UNSPLASH; SHUTTERST OCK ﻦﻃﻮﻣ ،ناﺮﻴﻄﻠﻟ دﺎﺤﺗﻻا ﻦﻣ ﺲﻠﻃأ ﺰﺋاﻮﺠﻟا ﻰﻠﻋ ﺰﺋﺎﺤﻟا ىﻮﺘﺤﻤﻟا ةﺪﻳﺪﺟ ﺔﻳﺮﺼﺑ ﺔﻳﻮﻬﺑ .ﺔﻴﻤﻟﺎﻌﻟا ﺔﻠﺠﻣ ﺐﻄﻘﺘﺴﺗ ،ﺰﻴﻤﻣ ىﻮﺘﺤﻣو نﻮﻴﻠﻣ 1.3 ﻦﻋ فﻮﻨﻳ رﻮﻬﻤﺟ ﺲﻠﻃأ ًﺎﻳﺮﻬﺷ ﻢﺘﻬﻣ ئرﺎﻗ يرﺎﺠﺘﻟا ﺮﻳﺪﻤﻟا ،نوادرﺪﻧأ ﻞﻜﻳﺎﻣ michael.underdown@itp.com +971 50 396 2115 +971 4 444 3566 ،ﺔﻳرﺎﺠﺘﻟا ﻚﺘﻣﻼﻋ رﺎﺸﺘﻧاو رﻮﻀﺣ ﺰﻳﺰﻌﺘﻟ دﺎﺤﺗﻻا فﻮﻴﺿ ﻰﻟإ ﺮﺷﺎﺒﻣ ﻞﻜﺸﺑ ﻞﺼﺘﻟو :ﻊﻣ ﻞﺻاﻮﺗ .تاﺮﺋﺎﻄﻟا ﻦﺘﻣ ﻰﻠﻋ ناﺮﻴﻄﻠﻟ November 2023 | ATLAS BY ETIHAD | 3332 | ATLAS BY ETIHAD | November 2023 10.1632° N, 76.6413° E10.1632° N, 76.6413° E he image of palm-lined beaches and verdant rolling grasslands sloping towards the Arabian Sea is seared into my mind after a four-hour flight with Etihad Airways into Cochin International Airport, situated in the Indian state of Kerala. As we descend, I peer out of the window to the scene beneath and I’m filled with anticipation to discover a land I’ve already heard so much about. Away from the busy streets of Mumbai and crowded Delhi, Kerala offers a more laidback atmosphere, but one that is every bit as memorable. It’s known as God’s Own Country, thanks to its vast emerald valleys and lush landscapes. The term has a mythological origin, too, tied to the belief that Parashurama, a manifestation of Lord Vishnu, a principal deity in Hinduism, threw his axe into the sea to create a home in which his followers could live peacefully. If ever a story epitomises a place, it’s this one: Kerala, born at the hands of a God for the purpose of people living in harmony. Kerala is world-famous for its houseboats that plough the glistening backwaters, a labyrinthine 900-kilometre network of brackish canals, lakes Beaches BackwatersBackwaters & Kerala, India’s tropical coastal jewel, has much to offer curious travellers By Francesca Kirby November 2023 | ATLAS BY ETIHAD | 2524 | ATLAS BY ETIHAD | November 2023 suitcase Smooth skin The Barbiere multi-action face cream for men from Acqua Di Parma combines moisturing, smoothing, and revitalising properties to combat exposure to blue light from digital screens and environmental elements. It also comes in eco-friendly packaging ($120, acquadiparma.com). Wild ocean Enriched with almond, hazelnut, and prickly pear oils, this Wildocean beard oil is designed for medium to long facial hair that needs softening ($21, beautyethic.com). Red gold Acqua Di Parma’s new fragrance, Zafferano, is a celebration of saffron, with citrus and floral notes brought by orange blossom, jasmine sambac, and geranium, and a woodiness from tonka bean and vanilla ($284, acquadiparma.com). All smiles Apa White Toothpaste uses ultrapolish technology to help clean stains, alongside hydroxyapatite to rebuild enamel. It’s formulated to tackle plaque and tartar build-up without fluoride, while still leaving your mouth feeling fresh ($25, apabeauty.com). High performance The new Homme collection from Ritual Cosmetics is a range of grooming essentials for body, face, and beard. It’s tough on sweat and gentle on shaving rashes, with an uplifting essence as its base. It’s also infused with vitamins E, C, and B3, plus peptides, ginseng, argan oil, and aloe vera (rituals.com). Groom yourself Men, look your best with this selection of personal care products suitcase The stylish way to travel THIS P A GE: A CQU A DI P A RMA; OPPOSITE P A GE: RITU ALS; A CQU A DI P ARMA; AP A BEA U TY ; BEA UTY ETHIC ﺲﻠﻃأ . . - . Vol. 24/12, December 2023 32 . .. يرﺎﺠﺗ ﺰﻛﺮﻤﻛ ﻲﺑد ةرﺎﻣإ تزﺮﺑ ،ﻦﻴﻨﺴﻟا ﺮﻣ ﻰﻠﻋ ﺪﻬﺸﻤﻟا ﻲﻓ ًﺎﻴﻌﻴﻠﻃ ًارود ﺖﺒﻌﻟو ،ﻲﻤﻟﺎﻋ ﻲﻟﺎﺤﻟا يرﺎﺠﺘﻟاو يدﺎﺼﺘﻗﻻا / . . . . . . . . . . - . . . . 33 arabic.arabianbusiness.com " " . / . : . . . : . . . . . / . Vol. 24/12, December 2023 34 لﺎﻤﻋﻟ ﻲﺑد ىﺪﺘﻨﻣ ﻊﻤﺟ ،ﻲﺑد فﺮﻏ ﻦﻣ ﻢﻴﻈﻨﺘﺑ ﻦﻴﻟوﺆﺴﻤﻟاو لوﺪﻟا ءﺎﺳؤر ﻦﻣ ﺔﺒﺨﻧ ﻦﻴﻣﻮﻳ ىﺪﻣ ﻰﻠﻋ ﻦﻴﻴﻤﻟﺎﻌﻟا ﻦﻳﺮﻤﺜﺘﺴﻤﻟاو لﺎﻤﻋا ةدﺎﻗ رﺎﺒﻛو ﻦﻴﻴﻣﻮﻜﺤﻟا ﻞﺒﻘﺘﺴﻣ ﺪﻬﺸﻣ ﻢﺳر ةدﺎﻋ ﺔﻋﻮﻨﺘﻣ تﺎﻋﺎﻄﻗ ﻲﻓ لﺎﻤﻋا ﺮﻳﻮﻄﺗ لﻮﺣ ﺔﻳﺮﺛ تﺎﺷﺎﻘﻧ ءاﺮﺟإو ،لﺎﻤﻋا ﺲﻧﺰﺑ نﺎﻴﺒﻳرأ ﻞﻤﻋ ﻖﻳﺮﻓ :ﻢﻠﻘﺑ / . : . . . . . . . . . . . . . . . . . . . . - . ﻰﻠﻋ تﺎﻛﺮﺸﻟا ﻊﺳﻮﺗ ﻊﻣ ﺎﻬﻴﻠﻋ ﺐﺠﻳ ،ﻢﻟﺎﻌﻟا ىﻮﺘﺴﻣ ﺔﻘﻠﻌﺘﻤﻟا طﻮﻐﻀﻟا ﺔﺠﻟﺎﻌﻣ تﺎﻓﻼﺘﺧﻻاو ﺪﻳرﻮﺘﻟا ﻞﺳﻼﺴﺑ ﺔﻌﺳﺎﺸﻟا ﺔﻴﻓﺎﻘﺜﻟا . . . . بﺎﻫ ﺰﻠﻳد ﻦﻳﺮﻤﺜﺘﺴﻤﻟاو تﺎﻛﺮﺸﻠﻟ ﺔﺼﺼﺨﻣ ﺔﺣﺎﺴﻣ تﺎﻴﻗﺎﻔﺗا مﺎﻤﺗإو تﺎﻛاﺮﺸﻟا ﻦﻋ نﻼﻋ ﻟ 35 arabic.arabianbusiness.com / : . . : . : . . : ﻢﻛ 42 ﻲﻜﻴﺳﻼﻜﻟا نﻮﺛارﺎﻤﻟا قﺎﺒﺳ ﺔﻓﺎﺴﻣ ﺔﻳﻮﻨﺴﻟا ﺔﻴﺿﺎﻳﺮﻟا ﺔﻄﺸﻧا زﺮﺑأ ﻦﻤﺿ ﺔﻠﻳﻮﻃ تﺎﻓﺎﺴﻤﻟ يﺮﺠﻠﻟ ثﺪﺣ مﺪﻗأو 23 ـﻟا ﻪﺗروﺪﺑ ﺔﻘﻄﻨﻤﻟا ﻲﻓ . / Vol. 24/12, December 2023 36 . 2024 ﻦﻣ ﻞﻜﻟ صﺎﺧ ﻞﻜﺸﺑ يدو ﻪﻧﺄﺑ ﻲﺑد نﻮﺛارﺎﻣ ﺮﻬﺘﺸﻳ ،ﺔﻌﻳﺮﺳ تﺎﻗوأ ﻞﻴﺠﺴﺗ ﻊﻗﻮﺘﻳو ،ةاﻮﻬﻟاو ﻦﻴﻓﺮﺘﺤﻤﻟا ﻦﻴﺋاﺪﻌﻟا نﻮﻜﺗ ﺎﻣﺪﻨﻋ ﺮﻳﺎﻨﻳ/ﻲﻧﺎﺜﻟا نﻮﻧﺎﻛ ﺮﻬﺷ ﻞﺋاوأ ﻲﻓ ﺎﻤﻴﺳ ﻻ ﺔﻠﻳﻮﻃ تﺎﻓﺎﺴﻤﻟ يﺮﺠﻠﻟ ﺔﻴﺗاﻮﻣ ﻲﺑد ﻲﻓ ةراﺮﺤﻟا تﺎﺟرد / . . . . : . : . : . . . . . / . . ﻲﻟود نﻮﺛارﺎﻣ مﺪﻗأو لوأ ﻖﻳﺮﻃ ﻰﻠﻋ ﻂﺳوا قﺮﺸﻟا ﻲﻓ ﺊﻃﺎﺷ عرﺎﺷ ﻲﻓ ﻢﻴﻘﺳ مأ ﺔﻧﻮﻘﻳا لﻼﻇ ﻲﻓ ﺮﻤﻳو اﺮﻴﻤﺟ اﺮﻴﻤﺠﻟا ﺔﻨﻳﺪﻣو بﺮﻌﻟا جﺮﺑ . . 37 arabic.arabianbusiness.com . / . . . . Vol. 24/12, December 2023 38 ﻊﺑﺮﻠﻟ ﺐﻫﺬﻟا ﻰﻠﻋ ﺐﻠﻄﻟا تﺎﻫﺎﺠﺗا ﺮﻳﺮﻘﺗ ﻒﺸﻛ ﻲﻤﻟﺎﻌﻟا ﺐﻫﺬﻟا ﺲﻠﺠﻣ ﻦﻋ ردﺎﺼﻟا مﺎﻌﻟا ﻦﻣ ﺚﻟﺎﺜﻟا كﻮﻨﺒﻟا ظﺎﻔﺘﺣا ﻊﻣ ﺮﻤﺘﺴﻣ لﻮﺻا هﺬﻬﻟ ﻢﻋﺪﻟا نأ ﻊﺑر ﺐﻠﻄﻟا ﻎﻠﺑ ﺚﻴﺣ ،ﺔﻴﺨﻳرﺎﺗ ةﺮﻴﺗﻮﺑ ﺔﻳﺰﻛﺮﻤﻟا ﻦﻣ %8 ﺔﺒﺴﻨﺑ ﻰﻠﻋأ يأ ،ﺎًﻨﻃ ﺐﻫﺬﻟا ﻰﻠﻋ يﻮﻨﺴﻟا ﺔﻴﺿﺎﻤﻟا ﺲﻤﺨﻟا تاﻮﻨﺴﻟا لﻼﺧ ﺐﻠﻄﻟا ﻂﺳﻮﺘﻣ ﻚﻨﺑ ﻮﺴﻛﺎﺳ ﻲﻓ ﻊﻠﺴﻟا ﺔﻴﺠﻴﺗاﺮﺘﺳا ﺲﻴﺋر ،ﻦﺴﻧﺎﻫ ﻲﻟوأ :ﻢﻠﻘﺑ / . . . . . . . . . . . . . . 2000 . ﺔﻳﺰﻛﺮﻤﻟا كﻮﻨﺒﻟا ءاﺮﺷ ﻦﻣ و ﻞﺻاﻮﺘﻴﺳ ﺐﻫﺬﻠﻟ ﺔﻳﺎﻬﻧ ﺪﻬﺸﺗ نأ ﻞﻤﺘﺤﻤﻟا ﺮﺧآ ﻲﺳﺎﻴﻗ ﻢﻗر مﺎﻌﻟا اﺬﻫ ﺮﻔﺻا نﺪﻌﻤﻟا ﺔﻴﺑذﺎﺟ ﺮﻔﺻ ا نﺪﻌﻤﻟا ﺔﻴﺑذﺎﺟ ﻦﻣ رﻻوﺪﻟا ةﺎﻧﺎﻌﻣ ﻊﻣ ﺐﻫﺬﻟا ﺔﻴﺑذﺎﺟ ﻊﻔﺗﺮﺗ ﺮﻬﺷأ 4 ﻲﻓ ﻪﻟ ىﻮﺘﺴﻣ ﻰﻧدأ بﺮﻗ ﻊﺟاﺮﺗ ( ) 39 arabic.arabianbusiness.com /Next >