< Previous10 Indian Aces, March 2024 AJAY BHALLA President Cyber and Intelligence Solutions Mastercard TECHNOLOGY In addition to his current leadership position, Bhalla plays a signifi cant role as a vital member of Master- card’s global management commit- tee, contributing to the company’s stra- tegic direction. With an impressive career trajectory, he previously served as the president of Mastercard’s Digital Payment Ser vices, navigating the dynamic landscape of digital payments. Bhalla’s leadership skills were evident during his tenure as the president of Mastercard for South Asia and Southeast Asia, where he played a crucial role in enhancing the company’s presence in these key regions. Before joining Mastercard, he held infl uential roles at HSBC and Xerox, contributing signifi cantly to the fi nan- cial and technology sectors. Beyond his corporate roles, Bhalla actively shapes various industries. He serves as a board member of PVH Corp, providing strategic insights, and as a senior fellow at The Fletcher School at Tufts University, emphasising his commit- ment to academic excellence and thought leadership. His infl uence extends to science and technology, holding the position of science fellow at MIT. As an executive in residence at Oxford University, he facilitates collaborative approaches to address complex challenges. In the realm of global governance and cybersecurity, he serves as a strategic advisor to the World Economic Forum and plays leadership roles in the Executive Steering Committee for Digital Trust and the Global Council on Cybersecurity. Mastercard cyber solutions Over the last fi ve years, Mastercard has invested over $7bn in strengthening its cybersecurity capabilities, alongside multiple acquisitions. The company has acquired seven fi rms in this space, facilitating the development and acceleration of various solutions. Additionally, Mastercard has played a role in launch- ing more than 20 cybersecurity startups. The recent integration of Baffi n Bay, a European-based AI security fi rm, has allowed Mastercard to merge existing data and AI capabilities, resulting in the creation of an AI cyber shield solution to prevent customer breaches. Master- card implements a robust multi-layered security strategy with four layers, ensuring identifi cation, detection, and prevention of cybercrime. The incorporation of cutting-edge technologies, includ- ing generative AI, enhances security, enabling seamless and secure shopping experiences for consumers. Mastercard innovatively uses generative AI for fraud prevention, anti- money laundering reports, and customer service solutions. Mastercard launched Crypto Secure, facilitating secure crypto trading capabilities for banks across a vast ecosystem. Mastercard’s commitment to a secure ecosystem includes biom- etrics trusted by billions. Security has always been a priority for Mastercard, even predating today’s cyber threats. The challenge with older security methods involved consumers creating complex passwords, lead- ing to inconvenience and a sense of insecurity.arabianbusiness.com 11 ASHISH VIJAY Founder and Chairman AV Group RETAIL Ashish carries forward a family legacy in the gemstone industry that extends over 75 years, transitioning from an early interest in gemstones as a young child to a professional commitment to the craftsmanship of cutting and polishing jewels as a young adult. His leadership has been instrumental in shaping the gemstone sector in the Middle East. Ashish notably served as the primary sponsor of the 2023 Coloured Gemstones Asso- ciation Congress, an event that signifi cantly broadened the industry's scope within the region and helped to launch new avenues for exploration and opportunity. Leveraging his considerable experience, Ashish has recently been appointed as the director of the Middle East chapter, underscoring his instrumental role in the industry. Furthermore, his strategic eff orts have played a crucial role in unlocking the potential of the Thailand gemstone market. Through targeted initiatives, Ashish and the AV Group have established the UAE as a central hub for the global gemstone trade and commerce and have gone on to transform the industry's landscape in the region. AV Group is crafting legacies The core values of the AV Group, trust, transparency, and tradition are the guiding principles ensuring the quality of their products. Ashish aims to create a deep connection between gemstones and their rightful owners, emphasising that the group specialises in creating legacy pieces that stand out as not only exquisite gems but also as valua- ble heirlooms, serving as investments to be cherished and passed down through generations. The group's innovative approach is highlighted by their commitment to incorporating advanced technologies such as blockchain in the sale of diamonds. This initiative has revolu- tionised industry practices, introduc- ing a new level of traceability in the rough diamond trade. Ashish has steered the development of a transparent auction platform in Dubai for polished diamonds, gemstones, and jewellery. This platform is nota- ble for its inclusivity, accommodating both B2B and B2C transactions and encouraging competitive bidding and active participation, thereby off ering unique opportunities to a wider audience. Additionally, AV Group is dedicated to maintaining an ethical supply chain, adhering to ethical sourcing, and ensur- ing all products are comprehensively certifi ed. This commit- ment helps prevent child labour and slavery within their supply chain and highlights the group's dedication to the highest ethical standards. The group's business philosophy is rooted in the belief that ethical practices are essential to building a sustainable and responsible business. In terms of philanthropy, the group supports initiatives aimed at creating a better future, such as enhancing health- care services, establishing mobile health clinics in India's underserved regions, providing essential aid to orphanages, and engaging in educational programmes through a partner- ship with the Bliss Foundation, an NGO in India. These eff orts refl ect the group's commitment to contributing posi- tively to society.12 Indian Aces, March 2024 B abur has played a pivotal role in redefi ning InsuranceMarket.ae as a reputable and leading insurance pro vider within the U AE, renowned for its innovative and custom- er-focused services. Central to this achievement is the introduction of Alfred, the InsuranceMarket.ae brand mascot, a unique marketing proposition conceived by Babur. Present across various media and physical platforms within the UAE, Alfred epitomises the company’s commitment to simplifying insurance, while encapsulating values of trust and reliability. This strategic branding eff ort has signifi cantly contributed to positioning InsuranceMarket.ae as a trusted name among UAE households. Under the strategic direction of Babur, InsuranceMarket. ae distinguishes itself through its comprehensive and varied insurance solutions designed to meet a wide spectrum of customer requirements. The integration of Alfred as a central fi gure in the company’s branding and marketing initiatives has signifi cantly augmented brand equity. Alfred’s involve- ment in marketing campaigns and customer engagement initiatives demystifi es insurance terminology and concepts, cultivating a persona that is both approachable and trust- worthy, thereby appealing to a diverse clientele. A cornerstone of his leadership strategy has been the launch of myAlfred, an exclusive rewards platform that enhances the overall customer experience by off ering unique benefi ts. This initiative underscores InsuranceMarket.ae’s dedication to customer satisfaction and loyalty, further strengthening the company’s position in the market and high- lighting its commitment to providing value beyond mere insurance coverage. His vision extends beyond current achievements; Babur’s focus on sustainability, technological advancement, and unwavering dedication to customer satis- faction ensures that InsuranceMarket.ae remains at the fore- front of the industry. His leadership qualities, including resilience, adaptability, and a forward-looking mindset, have been crucial in navigating the complexities of the market and in fostering a culture of innovation. A digital fi rst approach Embracing a digital-fi rst approach, Babur has fundamentally altered the landscape of insurance service delivery, making it more accessible, effi cient, and tailored to the modern consumer’s expectations. This shift towards digitisation has streamlined processes, from policy selection to claims management, ensuring a seamless and hassle-free experience for customers. Babur’s strategic initiatives, including the creation of Alfred and the launch of myAlfred, have played instrumental AVINASH BABUR Founder and CEO InsuranceMarket.ae FINANCEarabianbusiness.com 13 roles in building InsuranceMarket.ae’s brand equity and making it a trusted name across the UAE. His commitment to digital excellence and customer engagement has not only set new standards for the insurance industry but also estab- lished InsuranceMarket.ae as a beacon of trust, innovation, and customer-centricity. Through his visionary leadership, Babur continues to steer the company towards greater heights, promising a future where InsuranceMarket.ae remains synonymous with excellence in insurance. Key achievements Since its establishment in 2010 as a pioneering digital initi- ative within AFIA Insurance Brokerage Services LLC, draw- ing on AFIA’s esteemed heritage since 1995, InsuranceMar- ket.ae under Babur's visionary leadership has evolved into an infl uential force in the insurance sector. With a dedicated team of over 350 professionals and the iconic presence of their mascot Alfred, the organisation has emphatically prior- itized enhancing policyholder satisfaction and experience. This unwavering commitment was evident as they transacted with more than 200,000 policyholders in 2023 alone, mark- ing a signifi cant milestone in their journey towards service excellence and customer care. Central to InsuranceMarket.ae’s philosophy is the provi- sion of exceptional customer experiences. This commitment is refl ected in the impressive accumulation of over 21,000 Google reviews, achieving a stellar 4.8 rating. The company has been instrumental in setting industry standards for customer trust and satisfaction worldwide through its respon- sive, reliable, and specialized claims management service, which off ers essential support during critical times. However, the value proposition of InsuranceMarket.ae extends beyond the policyholder. Babur and his team have strategically positioned the platform to serve underwriters by delivering quality business at considerable volumes, ensur- ing a win-win partnership with insurers. This approach not only fosters stronger relationships with insurance providers but also enhances the quality of products and services off ered to policyholders. Similarly, insurance advisors benefi t from the state-of-the- art technology platform that InsuranceMarket.ae has invested in, enabling them to serve a signifi cantly higher number of clients effi ciently. This investment in technology, alongside substantial commitments in marketing and talent develop- ment, underlines the company’s focus on creating value through innovation rather than competing on pricing alone. InsuranceMarket.ae’s longstanding experience of over 28 years in the insurance domain and its robust partnerships with leading insurers in the UAE insurance market enable it to off er not just competitive deals but also a comprehensive suite of products and services tailored to meet the diverse needs of its clients. The company’s collaboration with premier insurers, including insurance industry leaders like GIG Gulf (AXA), Liva (RSA), Sukoon (Oman Insurance), Qatar Insur- ance Company, Tokio Marine, and more than 30 other Insur- ance partners, refl ects its commitment to providing reliable insurance solutions. By prioritising user experience and leveraging proprietary purpose-built technology, this digital overhaul has positioned InsuranceMarket.ae as the de facto provider for insurance in the UAE. InsuranceMarket.ae off ers an intuitive online plat- form, comprehensive digital tools, and mobile applications to empower its customers with the fl exibility and convenience of managing their insurance needs anytime, anywhere. InsuranceMarket.ae’s consistent focus on excellence and dedication to surpassing expectations underscore its industry-leading position14 Indian Aces, March 2024 BALLY SINGH Co-founder and Chairman Hoko Agency ENTERTAINMENT Singh, a pioneering force in the entrepreneurial landscape, leads Aioka, a brand renowned for its presence at Formula 1 race week- ends. With a robust background of over 25 years in organising grand entertain- ment events and pioneering experiential marketing campaigns worldwide, he has significantly contributed to Aioka becoming a frontrunner in the elite hospitality arena. Positioned under the Hoko Agency umbrella and excelling in the creation and management of event IPs, Aioka has emerged as the go-to-partner for High- Net-Worth (HNWI) Individuals, lead- ing corporations, and sponsors in search of unmatched hospi- tality experiences, vibrant brand activations, and innovative product introductions. Originating in Abu Dhabi a decade ago, Aioka has expanded its footprint and will be marking its presence at over 10 race weekends throughout the year 2024. For the year 2024, Aioka invites patrons to immerse themselves in the opulence of Formula 1, hosting events across locations including KSA, Australia, Miami, Monaco, the Netherlands, Azerbaijan, Singapore, Mexico, Brazil, Las Vegas, Qatar, and Abu Dhabi. Each race weekend is well-de- signed to blend the pinnacle of luxury with the exhilarating pace of Formula 1, ensuring guests enjoy memorable moments. Aioka’s commitment extends beyond catering to major F1 brands; it also off ers tailor-made race weekend experiences that feature prime viewing positions, exclusive VIP lounge access, superior dining options, and unparalleled views of the circuits, promising an unforgettable adventure for all attendees. Key services Based in the UAE and previously recognised as The Rich List, Aioka is a key element of Hoko’s portfolio, focusing on the sports and entertainment industries. In 2023, Aioka partnered with the Alfa Romeo F1 Team Stake for the Monaco Grand Prix, enhancing the event for attendees with customised expe- riences, highlighting its capability in delivering exceptional hospitality and event services. Aioka Concierge provides exclusive services to HNWIs, including access to F1 Paddock Club passes, yacht charters, hotel and villa bookings, private jet charters, and Michelin Star dining arrangements. Through a strategic alliance with GlobeAir, Europe's premier private jet charter company, Aioka off ers superior private jet services, reinforcing its commitment to service excellence. Innovation and forward-thinking are at the core of Aioka's philosophy, which is evident in its adoption of emerging tech- nologies to enhance client services and attract new patrons. The integration of artifi cial intelligence in its concierge services has introduced benefi ts including, providing the latest information on dining, charter services, and unique experiences. Looking forward, Hoko plans to expand into 10 cities in 2024, diversifying its off erings to include event management, public relations, as well as marketing. With its recent launch in KSA and plans to cover all four races, including new addi- tions in Bahrain and Qatar in 2024, Aioka is set to broaden its footprint and impact in the industry.arabianbusiness.com 15 Dr. DHANANJAY DATAR Chairman and Managing Director Al Adil Trading RETAIL Dr. Datar, an entrepreneur with a vision and a commit- ment to philanthropy, has made a signifi cant mark on the retail industry. Raised in rural India, his journey refl ects the principles of self-reliance and a strong deter- mination to face challenges. From his early days helping in his father's small grocery shop in Dubai in 1984, his entrepreneurial drive led him to transform the modest establishment into the renowned Adil Group. Dubbed as the ‘Masala King’ by UAE rulers in 2001, his infl uence stretches far beyond the realms of the spice trade, serving as a testament to what can be achieved through relent- less dedication and a desire to make a meaningful contribution to society. Datar actively participates in a range of philan- thropic endeavours, demonstrating a profound dedication to social welfare projects that complement his business and family commitments. His involvement in these activities underscores his belief in giving back to the community, enhancing the lives of those less fortunate, and contributing to societal betterment. This blend of business success and social responsibility amplifi es his legacy, making him much more than a successful entre- preneur, it highlights his role as a compassionate leader who understands the importance of uplifting communities. Today, the group manages a network of 50 superstores across the Gulf Coun- tries, along with two spice factories, two fl our mills featuring modern technol- ogy, and an import-export company operating in India. Datar’s infl uence extends beyond business achievements to significant philanthropic efforts, balancing his family and business commitments eff ectively. About Adil Trading Adil Trading, under Datar’s leadership, achieved notable certifi cations in 2006, including ISO 22000, HACCP, GMP, and GHP, and intro- duced over 9,000 Indian products to the UAE market. The company produces more than 700 items, such as fl ours, spices, and instant foods under the Peacock brand. For over three decades, Adil has provided authentic, hygienic Indian food products in the GCC region. Additionally, it has established a manufacturing unit in Dubai’s Al Quoz industrial area, producing a variety of Indian food products. The Indian subsidiary, Masala King Exports in Mumbai, is a leading exporter of high-quality Indian pulses, spices, and groceries. In October 2023, Datar was awarded the Icon of Dubai award by the India Today Group, recognising his contri- butions to the retail industry. The Adil Group, under his guid- ance, continues to off er high-quality food products, maintain- ing strong standards and catering to the Indian community’s preferences in Dubai and beyond. The company also recently overhauled its e-commerce platform. This signifi cant update underscores the company's recognition of the growing importance of online sales channels. By enhancing the user experience and streamlining the purchasing process, the company aims to not only expand its digital footprint but also to meet the increasing consumer demand for convenient and effi cient online shopping options. 16 Indian Aces, March 2024 In his current role at Decisive Zone, Dubai’s leading business setup company, Parruck is widely recog- nised for his expertise in navigating the complex regulatory landscape of Dubai, earning him the moniker ‘Mr. Golden Visa’. His dynamic energy and proficiency in transforming business terminology into compelling narratives of success have distinguished Decisive Zone in the market. Specialising in golden visa facilitation, he provides targeted assistance to investors, entrepre- neurs, and high-net-worth individuals aspiring for long-term residency in the UAE. His deep knowledge and experi- ence in this domain render Parruck an invaluable asset for those navigating the complexities of securing a Golden Visa. He is dedicated to promoting entrepreneurial achievement and excels in the constantly evolving business setup environ- ment in the UAE. Leveraging a distinctive blend of strategic acumen as well as operational excellence, he spearheads Deci- sive Zone’s eff orts to deliver comprehensive services for the formation and expansion of companies. In the area of corpo- rate advisory, Parruck provides critical insights on corporate structuring, fi nancial planning, and operational enhancement, aimed at amplifying the success of businesses within the UAE’s business environment. Moreover, he plays an instrumental role in the establishment of corporate bank accounts, laying a solid foundation for seamless fi nancial operations. Parruck also off ers exhaustive bookkeeping and tax advisory services, ensuring that businesses maintain fi nancial compliance and optimisation, which are vital for their sustained growth and profi tability. The ultimate business partner Decisive Zone is designed to serve the needs of individuals, startups, and SMEs, off ering customised business setup guid- ance, exceptional customer service, and the cultivation of trusted, long-term relationships with all clients. Decisive Zone off ers tailored business setup services to both corporate clients and individuals embarking on the establishment of their companies, branches, or subsidiaries within the UAE. Their team, composed of dedicated professionals, is committed to providing the most eff ective solutions for company formation in the UAE. They provide comprehensive advice on choosing the appropriate corporate structure and jurisdiction, in addition to addressing all technical, administrative, and fi nancial aspects of setting up a business in the UAE. As the journey of business setup extends beyond the initial establishment, Decisive Zone provide a range of additional services to ensure a business is operational post-establishment. Key expertise includes support in accounting, marketing, HR, and more. Decisive Zone handles every aspect of business setup, from company formation to visa processing and liaising with UAE government agencies, off ering the fl exibility to own a business without the burden of navigating through complex documenta- tion and registration processes. Decisive Zone Bankers plays a critical role in fi nance manage- ment, facilitating payment receipt and transaction processes. Individual banking clients benefi t from streamlined fi nance management and access to services without the usual bureau- cratic hurdles. Decisive Zone Bankers enables international bank- ing for clients requiring global fi nancial connectivity. DYUTI PARRUCK CEO and Partner Decisive Zone CONSULTANCYarabianbusiness.com 17 FAIZAL KOTTIKOLLON Founder and Chairman KEF Holdings INDUSTRY Hailing from a family of Kerala-based industrialists, Kottikollon completed his education in engineering followed by advanced studies in management. Kottikollon's entrepreneurial spirit was ignited early in his career, leading to the establishment of Al Ahamadi General Trading in Ajman in 1995. Demonstrating fore- sight and business savvy, just two years later, in 1997, he founded Emirates Techno Casting FZE (ETC) in Sharjah. Under his leadership, ETC quickly ascended to become a leader in the global foundry manufacturing landscape, specialising in high-quality castings for the oil and gas industry among others. The strategic sale of ETC to Tyco International in 2012 was a watershed moment in Kottikollon's career. This signif- icant transaction provided him with the resources and impe- tus to further diversify and expand his entrepreneurial endeavours. Following his initial successes, he founded KEF Infra One Industrial Park, a pioneering facility spanning 42 acres that introduced a comprehensive off site manufactur- ing approach to the construction industry. This facility has been instrumental in the development of signifi cant projects such as Embassy 7B, Infosys, Indira Canteens, GEMS Modern Academy, KMCH Medical College & Hospital, Bosch, and Lulu Mall Lucknow, the largest mall in India, contributing to nearly 3 million sq m of total develop- ment. In 2018, the entity merged with the Softbank-suppor ted Kater ra, achieving billables of $3.7bn. In recognition of his contributions to the sector, he was appointed to Prime Minister Shr i Narendra Modi’s esteemed ‘Champions of Change for Infrastructure’ panel. Giving back to the community Kottikollon’s vision transcends mere business pursuits, as demonstrated by the establishment of the Faizal and Shabana Foundation alongside his wife, Shabana, in 2007. This philanthropic venture is dedi- cated to creating a meaningful impact in education, health- care, and humanitarian aid, making a positive diff erence globally. A prime example of their work is the transformation of the 120-year-old Government Vocational Higher Secondary School for Girls in Nadakkavu, Calicut, Kerala. This insti- tution is now celebrated as the best government school in India, serving as a model for 966 other government schools adopting the Nadakkavu framework. The latest endeavour by KEF, Tulah, represents a pioneering step in integrated healthcare systems, position- ing itself as an innovative wellness retreat. Tulah aims to provide a holistic approach to lifestyle diseases backed by an approach that includes diagnostic testing, Ayurvedic treatments, and a focus on addressing root causes to promote overall well-being. The forthcoming 30-acre facility is designed to off er a comprehensive healthcare programme that integrates fi tness, clinical wellness, spa services, wellness education, and more, with medical expertise sourced from Meitra, KEF’s fl agship hospital, enriched by Ayurvedic practices, Tibetan medical rituals, and a holistic living academy.18 Indian Aces, March 2024 Merchant, despite encountering numerous obstacles during his early life, successfully founded his first Pure Gold Jewellery store in 1989, transforming his vision into a tangible business. Over the years, this initial venture has grown into Pure Gold Jewellers, a distinguished entity in the integrated diamond and jewellery manufacturing and retail sector within the MENA region and Asia. Today, Pure Gold Jewellers stands as a multinational conglomerate, incorporating Pure Gold Jewellers, La Moda Sunglasses, Pure Gold Properties, along with signifi cant real estate investments spread across numerous countries. In 2002, Pure Gold Jewellers was recognised for its commitment to quality and excellence by achieving ISO certi- fi cation. This milestone was followed becoming the fi rst and only jeweller to be awarded the World Diamond Mark, under- scoring its prominence and dedication to the highest standards in the jewellery industry. As a leading jeweller in the Middle East and Asia, Pure Gold Jewellers has secured exclusive rights to retail gold and diamond jewellery across several prestigious duty-free outlets in the region, including but not limited to Dubai Duty Free, Abu Dhabi Duty Free, Kuwait Duty Free, and Jordan Duty Free. Looking forward, Pure Gold Jewellers is poised for further expansion, with strategic plans in place to extend its duty free retail presence globally. In June 2023, Pure Gold Living, the group’s property divi- sion, announced new residential project launches following the early completion of its fi rst project, the $27m PG Upper House. The new projects, with a total investment of $81.6m, include two residential developments in key Dubai locations. Social initiatives In addition to his business endeavours, Merchant actively participates in various social initiatives through the Pure Gold Group, lending support to reputable organisations such as the UAE Genetic Diseases Association, the UAE Ministry of Health, the UAE Red Crescent Society, Dar Al Ber Society, and Bait Al Khair Society, among others. As the proprietor of Pure Gold in Dubai and a distin- guished philanthropist, Merchant has made a significant contribution of $272,000 to assist in releasing over 900 pris- oners from diverse correctional facilities across the UAE, ahead of the holy month of Ramadan 2024. his philanthropic eff ort is designed to settle the fi nes of these prisoners, thereby enabling their reunifi cation with their families. Through the establishment of ‘The Forgotten Society’ initiative in 2008, Merchant has demonstrated an ongoing commitment to the welfare of prisoners, among other philan- thropic activities. To this end, he has allocated $6m towards the welfare of prisoners, facilitating the release of more than 20,000 individuals since 2008. This has been achieved through strategic partnerships with law enforcement offi cials at central jails throughout the UAE. Merchant's contributions go beyond fi nancial settlements; he also ensures the provision of air tick- ets for the released individuals, facilitating their return to their home countries. For the current year, Merchant has estab- lished an ambitious goal to further his philanthropic mission by assisting in the release of an additional 3,000 prisoners. FIROZ MERCHANT RETAIL Founder and Chairman Pure Gold Grouparabianbusiness.com 19 JIGAR SAGAR Founder and CEO Triliv DIVERSIFIED From the young age of 10, Jigar Sagar was immersed in the business world, starting in his father's retail shop. His early foray into business propelled him to become a signifi cant fi gure in the UAE's entrepreneurial scene. A pivotal moment in his life occurred at his Bachelor’s degree graduation ceremony, when Sheikh Mohammed bin Rashid Al Maktoum inspired him to play a role in the UAE's pros- perity, igniting his vision for the future. Sagar has over 15 years of experience and has been involved in more than 15 ventures, which collectively are valued at over $350m. Recognising his aptitude for numbers early on, he pursued a Master’s in Finance at the University of Melbourne. Sagar is the founder of Triliv, a consultancy fi rm dedicated to fostering entrepreneurship. This venture stems from his deep-rooted desire to build a legacy that empowers and encourages entrepreneurial ventures for upcoming genera- tions. As the managing partner of Creative Zone, he has played an instrumental role in establishing it as the largest and most trusted business setup advisory fi rm in Dubai, serving as a cornerstone for entrepreneurs and SMEs in the Middle East. Under his leadership, Creative Zone has gained a stellar reputation for excellence and expanded its services, becoming an indispensable resource for businesses in the dynamic Middle Eastern market. Sagar has demonstrated a dedication to blazing new trails through projects like EZMS, a company off ering a global cloud-based solution that digitises operations and is currently valued at $50m. He also was involved in the creation of AppiZap, an AI based no-code system projected to be worth over $100m. In 2015, he founded Set Hub, originally called Business Incorpora- tion Zone, which has helped launch over 25,000 businesses since its incep- tion. His entrepreneurial accomplish- ments also include Al Taasis, Créo, Al Taj Medical Center, MPlatform, and O Square Communications, highlighting his extensive impact across diverse industries. Sagar’s drive to pioneer innovative ventures shines through in his array of successful companies. Sagar’s transition from fi nance manager to founder, part- ner and investor epitomises resilience, strategic foresight, and a deep-seated dedication to nurturing the entrepreneurial environment in the UAE. About Triliv Triliv was born out of Sagar’s mission to create a legacy to promote and enable entrepreneurship for future generations. To achieve this, Triliv serves as a holding vehicle for him to invest in and create multiple ventures that fi t into the entre- preneurship ecosystem. He strives to create an institution catered to entrepreneurs where they can receive education, mentorship, consultation, and support from various successful subject matter expert organisations, which will enable entrepreneurs to accelerate their business from 0 to 1 and then grow from 1 to 100. Triliv’s revenues will be reinvested to ensure the institution not only thrives fi nancially, but also steadfastly upholds its mission beyond mere profi t generation.Next >