< Previous10 Vol. 25/08, 16 – 31 July 2024 AUGUST 2024 FILM Borderlands PODC A ST 99% Invisible: The Power Broker Economics, urban planning, and a chaotic good time with Cate Blanchett await Why With a cast that includes Cate Blan- chett, Jamie Lee Curtis, Jack Black, and Kevin Hart – the film is bound to be a good time. A chaotic good time. Synopsis Based on the popular video game series, “Borderlands” sees Cate Blanchett, who plays Lilith – a notorious bounty hunter with a shadowy past, get drawn back to her home planet, Pandora, to find the missing daughter of Atlas. To do so, she reluctantly teams up with an eclectic group of misfits. Together, they face alien threats and ruthless bandits – in the hopes of finding the girl, saving the universe, and ultimately, each other. Why Robert Moses is a legend. That is all. Ok, if you need more, read the synopsis below. Synopsis "99% Invisible: The Power Broker," tells the story of Robert Moses, the force behind New York City's transformation. He is also the man who built more structures and moved more earth than anyone in human history. And he did it without ever holding elected office. Told with compelling detail, the season explores Moses’ vision, power struggles and the controversial impact of his projects. In short, get ready to get lost in the complex legacy of a man that was both cele- brated and criticised in this gripping look at urban planning's most influential figure. Borderlands premieres in cinemas across the UAE on August 8 10 Vol. 25/09, August 2024 ABE_2509_10-11_On our radar_13340496.indd 1024/07/2024 17:43arabianbusiness.com 11 Why It’s the final season, and this time, the siblings don’t have powers – consider us intrigued. Synopsis After Season three’s epic Hotel Obliv- ion showdown, the Hargreeves' time- line is reset, rendering them powerless. Now, they must navigate life without their abilities. Meanwhile, Reginald is alive, commanding a business empire. The secretive Keepers sense a looming disaster. With everything at risk, the Umbrella Academy must reunite one last time to restore order. BOOKS Growth: A History and a Reckoning by Daniel Susskind TV The Umbrella Academy Season 4 The latest entertainment adding culture and amusement to our lives Why Susskind discusses policy responses to challenges from technological advancements, making "Growth" essential for policymakers, econo- mists, and ethicists. Synopsis In "Growth," Susskind explores economic growth amidst technological change. He examines automation, AI, and emerging technologies' impact on economies and societies. The book reviews historical shifts from past tech revolutions, then analyses how current trends will reshape industries, jobs, and global economic dynamics. Price AED114.75, Kinokuniya UAE The Umbrella Academy Season 4 premieres on August 8 on Netflix arabianbusiness.com11 ABE_2509_10-11_On our radar_13340496.indd 1124/07/2024 17:4312 Vol. 25/09, August 2024 Brand View Phase Two of The Valley by Emaar will feature expansive homes of 3-5 bedrooms, starting from AED2.7 million upwards BY ARABIAN BUSINESS STAFF WRITER Emaar Properties, one of the UAE’s leading property devel- opers, has unveiled plans for The Valley Phase Two, thus expanding Dubai’s “first true suburb”. This master development since its launch in 2019 has marked a shift in Dubai's real estate sector, introducing a suburban living concept that aims to combine modern amenities with natural surroundings. The Valley’s new phase spans 200 hectares and will include over 4,500 resi- dential units. It is strategically located on the Dubai-Al Ain Road, approximately 28 minutes from Downtown Dubai. It is also approximately 90 minutes away from Abu Dhabi and 60 minutes away from Al-Ain city by road. The master plan of The Valley focuses on family-oriented and sustainable living. This residential community incorporates green corridors that connect various neighbourhoods, creating a network of open spaces and activity nodes. These features are designed to promote community interaction and create a “vibrant public realm.” Inside The Valley Phase Two by Emaar Emaar's vision for The Valley’s new phase is inspired by elements of nature, adventure and love for outdoors. The development will house retail outlets, entertainment venues, recreational spaces, educational institutions, and health facilities all designed to cater to the residents' needs. Inside the expansion of The Valley by Emaar ‘Dubai’s first true suburb’ Brand View ABE_2509_12-13_Advertorial - EMAAR_13346651.indd 1224/07/2024 17:44arabianbusiness.com 13 Brand View This approach aims to create a self-sufficient community where resi- dents can access essential services within the development. The Valley introduces several land- scaped areas and natural features all inte- grated in a thriving Central Park spanning across 250,000 square metres. These include expansive urban gardens, dunes- apes, forest walks, and open meadows. Each of these areas is designed to serve different purposes, from relaxation to active recreation. One of the key features of the develop- ment is the green Dunescape, a concept inspired by UAE’s iconic and serene desert dunes. This space is intended to provide a retreat for residents, offering a place for relaxation and creative inspiration. The Forest Walk is another feature, consisting of winding paths through lush greenery. This area aims to provide resi- dents with a sense of connection to nature, offering a contrast to the urban environment of Dubai. The Meadow Walk offers open, sunlit spaces for imbibing solitude and path- ways encouraging exploration. These areas are designed to provide a setting for outdoor activities. The development includes several play areas catering to different age groups and interests. The Sensory Play areas are designed to stimulate the senses with varied textures, smells, and sounds, encouraging exploration of the natural environment. Nature-themed play zones and Adventure Playscapes are included in the plan, offering opportunities for adven- turous and imaginative engagement. These areas will allow children to climb, explore, and interact with nature-in- spired structures. A Skate-Park is also included in the plans, catering to skaters of all ages and skill levels. Water features form part of the devel- opment, with the inclusion of a Lake, a Shallow River and River Crossings across the park designed to enhance the sensory appeal of this outdoor haven. The Flower Farm is another feature of the development, offering a space filled with blooms and fragrances, sparking the senses of vision, smell and touch. Residents at The Valley will also have access to nearby attractions developed by Emaar. These include: • Dubai Hills Mall, a significant shop- ping and entertainment destination. • Arabian Ranches Golf Club, featur- ing an 18-hole desert-style golf course. • Dubai Polo & Equestrian Club, offering world-class polo, equestrian, and riding facilities. • The Ranches Souk, a community mall providing a variety of shopping and dining options. The Valley's development reflects the ongoing expansion of Dubai's urban area. As the city continues to grow, developments like The Valley lead the vision to reshape Dubai's residential landscape. As Emaar continues to shape the future of real estate, The Valley stands as a testament to innovative suburban living. This new phase invites you to embark on a journey where modern living meets nature's elegance, offering a community that truly embodies the spirit of adventure and relaxation. The new phase of The Valley is where every day is an opportunity to find your nature’s adventure. Emaar’s The Valley Phase Two will feature to wnhouses of 3- and 4-bedrooms starting from AED2.7mil- lion and expansive 4-bedroom Villas from AED 4.36 million. Emaar’s The Valley: Amenities and Accessibility In addition to having a direct access to the Central Park designed for the new expan- sion spanning approximately across 250,000 square metres, Emaar has outlined that the residents of The Valley Phase Two will also have unrestricted access to amenities and attractions built in the first phase of this master community which will further enhance the living expe- rience, as per information seen on their website. These include: • A Golden Beach spanning 47,000 square metres, providing a unique coastal experience within the desert landscape. • Kids Dale, covering 13,000 square metres, designed as a dedicated space for children's activities and play. • A Sports Village of 25,000 square metres, offering facilities for various sports and fitness activities. • A Town Centre extending over 32,000 square metres, serving as the community's commercial and social hub. • Pocket Parks totalling up to 3,000 square metres, providing compact green spaces for relaxation and recreation. The Valley's strategic location also places it in proximity to several key land- marks and facilities. The Rugby Sevens Stadium is nearby, as are major Dubai attractions such as the Burj Khalifa and Dubai Mall. Dubai International Airport is also accessible from the development. The Valley's new phase spans 200 hectares and will include over 4,500 residential units ABE_2509_12-13_Advertorial - EMAAR_13346651.indd 1324/07/2024 17:4414 Vol. 25/09, August 2024 Property An in-depth look at ARADA’s expansion plans, following its 100 percent year-on- year increase in sales in 2023 BY TALA MICHEL ISSA FROM THE UAE TO THE WORLD ABE_2509_14-18_Property - Arada_13345534.indd 1424/07/2024 17:48arabianbusiness.com15 Property As the branded residences market evolves, developers are increasingly focusing on waterfront properties UAE proper ty developer, ARADA is setting its sights on international markets amid robust growth in its domestic operations. The company, which has in recent years established a strong presence in Sharjah and Dubai, is now looking to expand its footprint to Saudi Arabia, Australia, and Europe, the firm’s Senior Business Development Director, Rosa Piro, told Arabian Business. “The next market that we’re look- ing into with great detail is actually Saudi Arabia,” Piro said. “We have been looking at Saudi for a while now, and we’re looking at really good oppor- tunities there, hopefully that will be announced soon.” The company’s push into new territories comes as Dubai is set to overtake New York and Miami as the global capital of branded residences. But the move also comes as ARADA experiences significant growth in its home market. ABE_2509_14-18_Property - Arada_13345534.indd 1524/07/2024 17:4816 Vol. 25/09, August 2024 Property Il Teatro Residences Armani Beach Residence ARADA’s booming performance ARADA reported a 100 percent year- on-year increase in sales to AED7 billion in 2023. This growth is part of a broader trend in the UAE real estate market, with Sharjah seeing a 13 percent rise in property values last year and a growingly diverse buyer profile attracting investors from Saudi Arabia, Egypt, the UK, Ger man y, and Australia, among several others. “We always had plans to expand abroad once we solidify our base here in UAE, which is our home country,” Piro stated. “We’re looking at Australia, which also we mentioned in the past, and also Europe.” While specific details of the Euro- pean expansion were not disclosed, Piro said the fir m’s CEO previously mentioned some interest in expanding to Italy and the UK, too. This global push comes as ARADA cements its position in the UAE market, currently ranking 14th in Dubai in terms of branded resi- dence units (approximately 500) and tied for 10th in the number of schemes with the likes of Nakheel and Jumeirah. Fashion-inspired luxury residences The company itself is at the forefront of this trend, having recently launched the Armani Beach Residences on Palm Jumeirah in par tnership with the renowned fashion house. “It’s the highest-selling product in Palm Jumeirah, and is a very different type of product compared to what you would see in Palm generally,” Piro noted. The project, featuring only 53 apart- ments, promotes “subtle luxury” and was personally overseen by Giorgio Armani, she added. Dubai leads in branded residences The company’s growth strategy aligns with broader market trends, particularly the boom in branded residences. According to Piro, Dubai is set to over- take New York and Miami as the global leader in branded residences by 2029, with the number of such schemes expected to double from 51 to 106. “Dubai, which is always at the fore- front of all innovation, used to be the ABE_2509_14-18_Property - Arada_13345534.indd 1624/07/2024 17:48arabianbusiness.com 17 Property Il Teatro Residences third or fourth city by branded residence scheme. And now, within the next decade, the number of schemes is set to double,” Piro noted. This expansion is accompanied by a shift in the types of brands entering the market. While hospitality brands currently dominate, accounting for about 70 percent of schemes, data supplied to Arabian Business by ARADA Research suggests this will decrease to 55 percent by 2029, with fashion, lifestyle, and other luxury brands gaining ground. The developer’s expansion into Dubai has already proven successful, with high-profile project launches like the Armani Beach Residences on Palm ABE_2509_14-18_Property - Arada_13345534.indd 1724/07/2024 17:4818 Vol. 25/09, August 2024 Property Jumeirah – an exclusive development that features only 53 apartments with prices starting at AED25 million. “It’s the highest-selling product in Palm Jumeirah and is a very differ- ent type of product compared to what you would see in Palm generally,” Piro explained. The branded residences boom is not limited to Dubai. The developer has also introduced the concept to Sharjah, launching partnerships with EMAAR Hospitality for Vida Residences, Rove Home, and Anantara Residences. These projects have seen strong demand, with Piro noting that the Anantara project achieved “the highest rates in Sharjah, 2,500 per square foot, which for Shar- jah, is incredible.” As the branded residences market UAE, where it helps create a sense of calm and tranquillity. These projects are very much preferred by our client base.” As ARADA prepares for global expansion, its success story reflects the broader strength of the UAE real estate market. The expansion into Saudi Arabia, in particular, aligns with the kingdom’s Vision 2030 plan, which aims to diversify the economy and boost foreign investment. ARADA’s move could position the company to capitalise on the growing opportunities in the Saudi real estate market, which is currently grappling with a residential and commercial supply crunch. As for Australia and Europe, these markets represent a significant step for ARADA in establishing a truly global presence. Rove Home Aljada Serviced Apartments evolves, developers are increasingly focusing on waterfront properties. Piro explained the rationale: “Whenever we look at holding value of apartments, holding value of properties, having water views, especially in a place like the ARADA’s expansion into Saudi Arabia, in particular, aligns with the Kingdom’s Vision 2030 plan ABE_2509_14-18_Property - Arada_13345534.indd 1824/07/2024 17:48Next >