< Previous10 AB Leaders – October 2023 LO G I S T I C S A di erent tomorrow: Recognising our future selves Change is the only constant in life, but we are poor forecasters of these important shifts perceive our current selves as nal. Failing to comprehend this illusion can lead to signi cant challenges in our decision-making, particularly in major life choices. In 2007, I featured in the business section of The Scotsman, a Scottish newspaper, as part of a Question & Answer profile in my new role as marketing manager for Dell Technol- ogies in Scotland. When asked, “Which band would you like to play in?”, I responded, Kings of Leon. Though they were a band I listened to a lot at the time, I can’t remember the last time I listened to them. If asked that question again today, there would be a hundred bands ahead of them. Change is the only constant in life Our preferences shift signi cantly over the years. A favourite holiday spot a decade ago may have lost its charm today. A tattoo acquired by your teen- age self might seem like an unwelcome decision in later adulthood. But it’s not just a matter of changing tastes. Our values and personalities also evolve considerably over time. However, we are poor forecasters of these important shifts. This short- coming stems from the “end of history illusion”, a psychological tendency to believe that who we are now is who we will be for the rest of our lives. Without understanding and addressing this illusion, we may face significant hurdles in our deci- sion-making processes, particularly in major life choices. From poet to punk Patti Smith, hailed as the “godmother of punk”, initially dreamt of becoming a poet. She even moved to New York City in her early twenties to immerse herself in the ourishing poetry scene. Yet, the shy, bookish girl she was then contrasts starkly with the outspoken, influential figure she would later become in the music industry. In her memoir, Just Kids, Smith re ects on her unexpected personal transforma- tion, making it clear she hadn’t antic- ipated the enormous shifts her life and identity would take. BY JAMES GIBB, SENIOR GLOBAL STRATEGY CONSULTANT AT DELL TECHNOLOGIES Gibb says by consistently expanding your knowledge and skills you enhance your ability to make yourself available to new possibilities LEADERSHIP Research reveals that our tastes, values, and personalities evolve signi cantly over time. However, our ability to anticipate these changes is often hindered by the “end of history illusion” — a psycho- logical phenomenon where we Strengthening your capacity to cope with adversity enables you to better deal with uncertain futures arabianbusiness.com 11 LEADERSHIP If we consider our current selves as the ‘ nal product’, we may limit opportunities for personal growth and development Strengthening your capacity to cope with adversity enables you to better deal with uncertain futures We can’t always predict how our future selves will evolve. Harvard psychologist Dan Gilbert notes that “Human beings are works in progress that mistakenly think they’re nished.” A co-author of the in uen- tial study, “The End of History Illu- sion”, Gilbert and his colleagues surveyed over 19,000 people ranging in age from 18 to 68. The study found considerable changes in people’s tastes, values, and behaviours throughout their lives, with all age groups underestimating the extent of their future changes. Hence the term “end of history illusion”. The transformative power of time In a TED Talk following his research, Gilbert asked a critical question, “Why do we make decisions that our future selves often regret?” His answer? A fundamental misconception about the power of time. “Time transforms our prefer- ences, reshapes our values, and alters our personalities,” Gilbert explained. We seem to appreciate this fact, but only when we look back. When we assess our present selves, we have a natural tendency to believe the person we are today will be the same person tomorrow. We view ourselves as stable and unchanging. We think the present is a watershed, the moment we nally become ourselves. But the person you are now is as eeting as all the people you’ve ever been. Underpinning this illusion is our ability to recognise the dramatic changes we’ve experienced in the past, as our past is a matter of record. Re ect on the last ten or twenty years of your life – your family dynamics, career trajectory, evolving friendships, and personal accomplishments. The di er- ence – and growth – between your past and current self is clear. However, when thinking about the future, we often project our present self into the future, failing to account for the transforma- tions that further time, experience, and circumstances will likely bring about. Underestimating future changes can impact growth and wellbeing thought-provoking conversations and contemplations – you enhance your ability to make yourself available to new possibilities. 2. Set flexible goals: While a clear vision for your future can be useful, remember that goals should evolve as you do. Aim for goals that allow for flexibility and can adapt as your values, preferences, and circum- stances change. 3. Practice mindfulness: Engaging fully in the present moment enhances your awareness of your current needs and values, guiding your future-ori- ented decisions more e ectively. For an insightful and accessible explora- tion of mindfulness, consider reading Jon Kabat-Zinn’s Wherever You Go, ere You Are. 4. Consider future consequences: Develop a long-term thinking habit. When making decisions, evaluate their potential impacts on your future self. This isn't about perfect prediction but nurturing a habit of contemplating potential future scenarios. 5. Cultivate resilience: Strengthening your capacity to cope with adversity enables you to better deal with uncer- tain futures. Build resilience through maintaining a positive outlook and reframing, building strong social connections, and seeking professional help when needed. These strategies encourage you to acknowledge the limitations of your current understanding and to foster a exible and growth-oriented mindset, better preparing you for whatever the future may hold. Embrace the potential for change The “end of history illusion” high- lights the importance of maintaining a growth mindset in all aspects of our lives. By recognising we are - and will always be - works in progress, we can make decisions catering not just to our present selves, but to the multiple future selves we might become. This mindset can lead to more fulfilling, empathetic, and forward-thinking lives. And as for the band I’d like to play in today? Ask me again in 10 years. Underestimating future changes in our personalities, goals, and desires can be problematic. We often make decisions for our future selves based on our present self, which can lead to regret when our future selves disap- prove of the choices made by our past selves. This tendency a ects us in two signi cant ways. If we consider our current selves as the ‘final product’, we may limit opportunities for personal growth and development. This perspective can make us resistant to change and less open to new experiences that could foster personal growth. Strategies for navigating the future As dynamic and evolving beings, our experiences and circumstances constantly shape our identities. With this in mind, here are ve practical strategies that can help you prepare for your future self-more e ectively. 1. Embrace lifelong learning: Maintain a curious and open-minded attitude. By consistently expanding your knowledge and skills – through read- ing, courses, or engaging in 12 AB Leaders – October 2023 MARKE T ING Audio advertising – how it can amplify your brand’s voice In an era dominated by digital platforms, audio ads have transcended traditional radio broadcasts The numbers back this up – according to a recent research commissioned by Acast and Spotify, advertising in digital audio brings a 60 percent higher ROI when compared to other media channels. So in this comprehensive guide, we’ll navigate the nuances of audio advertising and gure out whether it’s right for your business. Can anyone hear me? A quick introduction to audio advertising Let’s start with a formal definition: Audio advertising encompasses the strategic use of auditory elements to convey messages, promote products and establish brand presence. To put it in easier terms, in an era dominated by digital platforms, audio ads have transcended tradi- tional radio broadcasts and now also found their place in podcasts, streaming services and voice-acti- vated devices. They are quickly becoming a go-to channel for many BY ALEX IONIDES, MANAGING DIRECTOR AT SILX MARKE T ING In modern marketing, audio advertising is on the rampage. It has become a potent tool to engage audiences, whether that’s through podcasts, audio ads in apps, or good old-fashioned radio. Market- ers love it because when the audience is listening to something, their atten- tion is heightened. And if it’s done right, it can having lasting impact. $10BN The projected spending in the worldwide digital audio advertising market in 2023, according to Statista Audio advertising encompasses the strategic use of auditory elements to convey messages, promote products and establish brand presencearabianbusiness.com 13 MARKE T ING It’s time to embrace the world of audio advertising – and let your voice be heard marketers – and the reasons are clear, with Edison Research finding that 74 percent of adults (between 25 and 54) listen to digital audio content every month. So chances are your audience is listening to something, somewhere. The different forms audio advertising can take So let’s look at the four key areas where we might nd audio ads. • Radio commercials: Time-tested and traditional, radio commercials vary in length from tight 15-second snippets to more detailed 60-second slots. You’ve probably heard a million of them, and they often employ catchy jingles or songs and concise messaging to capture your attention. • Podcast advertisements: A little bit newer but now firmly established, podcasts o er a unique opportunity to connect with niche audiences. Adver- tisements within podcasts can be deliv- ered by the host (particularly if they have built up a rapport of trust with their audience), presented as pre-recorded segments, or even inserted based on listener preferences. • Streaming audio promotions: Streaming platforms like Spotify and Pandora enable targeted audio adver- tising during music and podcast streaming sessions, allowing brands to reach users immersed in their chosen content. • Voice search ads: Not always on the top of everyone’s list, but with the proliferation of voice-activated devices, advertisers can tailor content to match user queries, optimising for voice search platforms. Audio advertising – why you should consider it There are a number of reasons you might want to try audio ads, but it all starts with immersive engagement – audio ads captivate listeners’ atten- tion when they’re already deep into listening to their chosen content. Although not a visual medium, sounds can paint pictures in the listeners’ minds which really create strong engagement. particular) stand out when compared to traditional radio. And here’s how to do it So how do you harness sound to tell your brand’s story? It starts with developing a narrative that draws listeners into the ad’s world, evoking emotions and creating memo- rable experiences. This is done through the right blend of a captivating script and just the right voice over actor to deliver it. From there, you need to think about sound design – whether that’s jingles or other music, or sound e ects. It needs to be concise and impactful – you don’t have long, but you do have your audience’s attention. When it comes to targeting, you would apply the same principles as any form of modern marketing, segmenting your audience strategically, then using analytics and tracking mechanisms to monitor ad performance, ensuring you’re measur- ing metrics such as reach, engagement rates, and return on investment. Cost can range depending on your chosen ad format, with host-read endorsements potentially commanding higher rates compared to standard pre-recorded ads. Then you have to factor in that costs will likely uctuate depending on a platform’s popularity and reach, and nally consider the level of quality of the ad itself – how much you have invested in the script and actor, as well as studio expertise. Wired for sound Digital audio is for real. Ad spending on this channel reached $4.9bn in 2021 and it’s growing faster than any other online channel. So clearly businesses are investing. And in the evolving landscape of marketing, it stands as an important way of connecting with audiences. By grasping the intricacies of di er- ent platforms, mastering the art of crafting compelling audio narratives, and harnessing the potential of precise targeting, brands can amplify their presence and establish lasting relation- ships with consumers. It’s time to embrace the world of audio advertising – and let your voice be heard. It’s also less intrusive – audio content allows users to engage while performing other activities, making it a compelling option to reach busy individuals. And the fact they’re listening to a particular podcast or radio show has already done some segmenting for you, but many plat- forms provide sophisticated targeting tools to further segment and to ensure your ads are directed at specific demographics, interests, and geographic locations. And finally, if you’re really in a good spot and able to get a well- known host to read out your ad (or even an actor with a well-known voice), then you can foster a genuine connection of trust, enhancing your brand’s authenticity. The research from Acast found that 64 percent of podcast listeners give their full attention while listen- ing while an even higher number agreed that ads in podcasts (in Audio ads have found their place in podcasts, streaming services and voice-activated devices, says Ionides14 AB Leaders – October 2023 SUSTAINABILIT Y UAE is ‘key’ market for Lamborghini, boasting the world’s largest dealership in Dubai When one thinks of Dubai, supercars are probably among the top ve things that comes to mind. In conversation with Rakan Rurki, Lamborghini Abu Dhabi and Dubai CEO, Arabian Business attempts to understands the mindsets of the opulent Lamborghini, signified by the bull, a recognisable symbol roaring on the streets of Dubai is a brand nearly six decades old with a growing significance and impact until today. In an exclusive interview with Arabian Business, Rakan Turki, CEO for Lamborghini Abu Dhabi and Dubai, says he believes that “a brand’s continued success depends on personalisation, premium customer service, and strong brand representa- tion online.” It is undeniable that the product only caters to a select section of soci- ety, with the ‘cheapest’ car priced at a staggering AED840,000, one can say that the vehicle is not entirely made for all. However, if you do want to buy one, it’s useful to know that you can pick from 348 colours in the comfort of an exclusive customisa- tion lounge. Complementing the culture of opulence in Dubai, “Through bespoke BY NICOLE ABIGAEL, REPORTER, ARABIAN BUSINESS LIFEST YLE Automobili Lamborghini has the world’s largest dedicated Lamborghini dealer facility in Dubaiarabianbusiness.com 15 LIFEST YLE marketing strategies and exceptional customer services, we strategically align our brand with the aspirations and needs of our Middle Eastern customers in Abu Dhabi and Dubai,” Turki says. Automobili Lamborghini has the world’s largest dedicated Lamborgh- ini dealer facility in Dubai. “Personal- isation goes hand in hand with Lamborghini and most customers seek to design a car that is tailor made to their tastes,” Turki explains. Situated within the showrooms in Dubai and Abu Dhabi is the Ad Personam lounge which is a special zone for customers who seek person- alisation for their luxury vehicle, the space even holds a record for the vari- ety of colour shades and palettes available, 348, to be precise. The space also houses a saddlery department, allowing customers to customise not only the exterior colour of the car but also the embroidery on the inside. “Nothing less than a work of art can be created inside a Lamborghini, from the embroidery of peach tree branches and blossoms and the self-portraits of the customer or a favourite pet, to the street art style drawings with raging bull and splashes of colour, not to mention skyline images of a favourite city,” Turki proudly exclaims. For those who prefer to place what could be a million-dollar order from the comfort of their home, Turki confirms that the brand will soon launch a newly developed website that aims to “promote a more immersive journey for customising and ordering Lamborghini vehicles.” As far as demand goes, “there will always be a demand for supercars,” according to Turki, this serves the client’s expectations “for performance and being part of an exclusive class of drivers.” Part of the brand’s mission is to “establish a community that actively supports and engages young racers and auto enthusiasts.” Last year, Arabian Business reported that Lamborghinis are sold from all over the world cherish the brand,” Turki concludes. Lamborghini Club UAE Lamborghini owners in Dubai even have their own exclusive club, which is a common uno cial grouping e ort in the UAE for car owners of multiple brands allowing them to network and be part of a community. The Lamborghini Club UAE provides “a common ground for the owners to share their passionate stories of owning and driving a Lamborghini,” the Dubizzle listing reads. Being a part of the car club provides members bene ts including free access to platforms and facilities, entry to events, networking and exclusive discounts. Events are held on a monthly and yearly basis which include meet and greet, track days and rallies. To become a member of the club, there is one condition “You must own a Lamborghini in the UAE.” Whether the car is customised, standardised or second-hand is of no matter. Lamborghinis continue to dominate the streets of Dubai, so much so that a car that garners admiration in other parts of the world is just another commonplace sight in this city. $228,700 The starting price of a Lamborghini supercar out until 2024 with other brands also facing a shortage of high-priced luxury goods during periods of in a- tion and the cost of living surge. Wealthy investors are still looking to purchase high-value luxury items, some considering it as an investment due to the sheer gap between demand and supply. “The UAE has emerged as a key market for us,” Turki says placing emphasis on Dubai, he believes that the city “strives to build a vibrant community and connect like-minded individuals who share a profound respect for the brand’s heritage and performance.” “Lamborghini’s sharp lines, roar- ing engines, and an authoritative presence on the road have helped the brand develop into an embodiment of the highest level of automotive excel- lence. Similar sentiments can be experienced in the UAE, where luxury cars are a passion and enthusiasts There will always be a demand for supercars, according to Turki16 AB Leaders – October 2023 SUSTAINABILIT Y Luxury with a di erence: How to make your premium property stand out in the UAE real estate market Attention to detail, canny marketing and a strong understanding of luxury buyer preferences are crucial If you intend to sell your property in a competitive luxury real estate market like the UAE, you need to nd ways to make your premises stand out. That’s something we at DAMAC Properties excel in. But how can you, as a homeowner or investor, market ‘luxury with a difference’ when it comes to selling your property? Although luxury homes tend to hold or appreciate value well – which is one of the reasons they make such attractive investments – the needs and requirements of individuals seeking to buy premium properties are constantly evolving. Traditionally, luxury equated directly to palatial properties with vast square footage. These days, buyers are attracted more by exclusivity and stand-out experiences, with properties that o er privacy and seclusion (such as beachfront homes and rural retreats) in high demand. Each luxury home is unique, which BY AMIRA SAJWANI, GENERAL MANAGER – SALES AND DEVELOPMENT AT DAMAC PROPERTIES LIFEST YLE Although luxury homes tend to hold or appreciate value well, the needs and require- ments of individuals seeking to buy premium properties are constantly evolvingarabianbusiness.com 17 LIFEST YLE Attention to detail, canny marketing and a strong understanding of luxury buyer preferences are crucial means your agent should tailor their sales strategy to suit your property. To ensure your listing stands out from the crowd, it’s essential to have a compre- hensive marketing plan that highlights your real estate’s best features and targets the right audience. Here are my pointers on how to di erentiate your luxury property e ec- tively in the UAE real estate market. Show your property in the best light I mean this both literally and gura- tively! Professional staging and high-quality photography are worth- while to make sure that all-important rst impression is a positive one. Since your prospective buyers could be anywhere in the world, their first ‘viewing’ is likely to be online. They will expect photos and videos as well as detailed oor plans showing o the best features of your property. Go a step further by embracing virtual reality (VR) and 3D tours to provide an immersive experience and give poten- tial buyers a good sense of what it would be like to live there. This may sound obvious, but you should also ensure your property is spot- less – ideally by using a professional inspection and maintenance service. Then, work with a professional staging company that will consider every detail – from functionality to furniture substi- tution – to re ect the lifestyle that your home promises. Not only could this expedite the sales process, but it could also boost your property’s price by as much as 20 percent. Highlight exclusive features and amenities When thinking about your luxury property’s unique features and amen- ities, consider all aspects, from its location and outdoor spaces to smart home technology and automation. Whether it’s a waterfront view, an urban oasis or an innovative oor plan, it’s important to look beyond aesthetics and emphasise the lifestyle that comes with your property. According to Forbes Global Prop- erties: “Along with the traditional must-have amenities, such as the latest They should mention measures such as gated entrances or advanced security and surveillance systems, as well as privacy features such as high walls and hedges, private elevators and high-end soundproo ng. Remember, the aim is not to alarm prospective buyers but to reassure them. Create an emotional connection Luxury buyers who are looking for a home (or second home) rather than only an investment want more than bricks and mortar. They are searching for a feeling and an experience. Every element of your marketing plan, from eye-catching photography and videography to captivating written descriptions, needs to capture the essence of your – or rather their – home. Don’t be afraid to use narratives and immersive tech like AR and VR to make an emotional connection with homeseekers. A bonus tip is to enlist the services of an experienced real estate agent with a proven track record in luxury property sales. Their research, exper- tise and understanding of the premium real estate segment will mean they are able to target the right audience, create marketing collateral that will attract your ideal buyer, and secure the best possible price. Attention to detail, canny market- ing and a strong understanding of luxury buyer preferences are crucial. But ultimately, the best way to make your property truly stand out in the UAE’s competitive luxury real estate market is to do everything in your power to help prospective buyers envi- sion themselves living in your home. smart-home technology and spa-like bathrooms, several features have become increasingly popular [among buyers of premium real estate], includ- ing dual home o ces, private pools and cutting-edge kitchens. Outdoor living spaces and proximity to lifestyle activities are top requests.” Showcase privacy and security Privacy and security are often concerns for luxury property buyers, as you will know, so your agent must be able to address these concerns and detail all relevant features. Sajwani says it’s important to look beyond aesthetics and emphasise the lifestyle that comes with your property Privacy and security are often concerns for luxury property buyers18 AB Leaders – October 2023 SUSTAINABILIT Y Where’s my ying taxi? Tracking the revolution in urban mobility Flying taxis may no longer be just a gment of our imagination, but they still have yet to materialise for the general consumer omous or piloted vehicle designed to transport passengers through short, urban or suburban air routes, o ering a quicker and more direct alternative to traditional ground transportation. They come in a variety of con gu- rations – some are helicopter-like, while others combine rotors and wings. While the idea of flying vehicles has been around for a long time – Henry Ford unveiled plans for a ying car back in the 1920s – today, it’s estimated that developing one through to the point of certi cation costs around $1bn. The realism of ying taxis Flying taxis are no longer just a gment of our imagination. Advancements in electric propulsion, autonomous tech- nology, and urban air mobility have brought the dream of ying cars closer to reality. While several challenges remain, such as regulatory approvals and infrastructure development, the potential benefits are substantial. These include reducing tra c conges- tion, lowering emissions, and provid- ing faster and more e cient transpor- tation in crowded urban areas. The challenges of ying taxis The rst obstacle is designing a vehicle with the power to hover and the ability BY KARL HOUGAARD, FOUNDER AND MANAGING PARTNER OF TRADE LICENCE ZONE TRANSPORTATION Advancements in electric propulsion, autonomous technology and urban air mobility have brought the dream of flying cars closer to reality In recent years, the concept of flying taxis has evolved from science fiction to a potentially transformative reality. But why don’t we have them yet? Back in 2016, Neil deGrasse Tyson tweeted: ‘Sometimes I wonder if we’d have ying cars by now had civilisation spent a little less brain energy contemplating football.’ Sports obsession aside, he would later go on to say that we already have ying cars – they’re called helicopters. But where exactly are we when it comes to ying cars and ying taxis? What are the key projects around the world, and what role is the UAE playing in this futuristic endeavour? What is a ying taxi? A ying taxi, often referred to as an eVTOL (electric vertical take-o and landing) aircraft, is a compact, auton-arabianbusiness.com 19 TRANSPORTATION The emerging industry o ers numerous business opportunities, and the UAE, particularly Dubai, is at the forefront of this exciting revolution in transportation to mimic the forward propulsion we associate with winged flight. While helicopters have bridged that gap to some extent, it’s a problem that bedev- ils the development of workable (and potentially pro table) eVTOLs. The second issue is funding. While huge sums of money have poured into startups working on eVTOLs, con - dence can drop easily – and the recent economic downturn has certainly played a role in the slowdown of ying vehicle development. Then there is safety. Currently, no major regulator has certi ed an eVTOL, although EASA (the European Union Aviation Safety Agency) has published guidelines for what it would expect. One of the key issues will be the batter- ies these vehicles use, and how poten- tial re risks can be mitigated. There are also questions about how exactly these ying vehicles can be inte- grated into existing cities and infra- structure. It’s here that a forward-think- ing country like the UAE may have a distinct advantage – and we’ll look at the Emirates in more detail later. Key projects around the world The model most often adopted is of a startup backed by a major player. So, for example, Stellantis (which owns several well-known automobile companies, including Peugeot) has purchased $150m worth of Archer Aviation stock. Archer has also part- nered with United Airlines. Toyota has put $400m into Joby Aviation, while Daimler has invested in Volocopter. There has also been a move to attract public investors by listing on the stock market – both Joby and Lilium have successfully raised over $1bn each through this method. So, let’s now break down some of the most notable projects. Joby Aviation (USA): Founded in 2009, Joby Aviation is developing an eVTOL aircraft for urban air mobility. They’ve received signi cant invest- ments to fund their project, and in 2020 they acquired Uber Elevate. Volocopter (Germany): Founded in 2011, Volocopter is known for its distinctive multicopter design. They a global leader in adopting futuristic transportation solutions, and its ambi- tious plans for ying taxis are a testa- ment to its commitment to innovation and progress. Dubai’s vision for ying taxis Dubai’s Roads and Transport Authority (RTA) has been a driving force behind the introduction of ying taxis. Their vision involves integrating ying taxis into the city’s existing transportation network, providing residents and visi- tors with a unique and e cient mode of transport. The RTA has partnered with pioneering companies like EHang to conduct test ights and explore the feasibility of ying taxis. Dubai’s commitment to smart mobility Dubai’s interest in ying taxis aligns with its broader strategy to become a smart city and a hub for innovation that started back in 2013. The city has consistently demonstrated its commit- ment to adopting advanced technolo- gies to enhance the quality of life for its residents and to attract businesses and tourists from around the world. Infrastructure development To support the deployment of ying taxis, Dubai is investing in the devel- opment of specialised infrastructure. This includes the construction of vertiports, which are take-off and landing pads for eVTOLs. These vert- iports will be strategically located throughout the city, making it conven- ient for passengers to access ying taxi services. Flying taxis are no longer confined to science fiction – they are on the cusp of transforming urban mobility. There’s still a long way to go, but key projects worldwide are pushing the boundaries of technol- ogy and regulation. The emerging industry offers numerous business opportunities, and the UAE, particu- larly Dubai, is at the forefront of this exciting revolution in transporta- tion. As the skies open up to flying taxis, the future of urban mobility is poised to reach new heights. have conducted public demonstrations and are working towards commercial operations. The company hopes to get its VoloCity vehicle certi ed next year. Lilium (Germany): Founded in 2015, Lilium is working on a sleek, ve-pas- senger eVTOL jet and has secured part- nerships with infrastructure providers and investors. What sets Lilium apart is its use of electric jet engines (rather than propellers) xed to the wings and has set its certi cation date to 2025. EHang (China): Founded in 2014, EHang has developed autonomous passenger drones and conducted successful test ights. They are work- ing on integrating their eVTOL tech- nology into urban transportation systems and are almost through the Chinese certi cation process. The UAE’s pioneering role in ying taxis With its forward-thinking approach and commitment to cutting-edge tech- nology, the UAE has positioned itself at the forefront of the ying taxi revolu- tion. Dubai, in particular, stands out as Flying taxis are on the cusp of trans- forming urban mobility, Hougaard believesNext >