< PreviousJANUARY 2025 10 COVER STORY | SAAS DRIVING VISION 2030 SAAS’S ROLE IN TRANSFORMING SAUDI AIRPORT MOBILITY AVB_Jan2025_10-15_Cover story_13489500.indd 1014/01/2025 16:1911 JANUARY 2025 SAAS | PARTNER CONTENT AVB_Jan2025_10-15_Cover story_13489500.indd 1114/01/2025 12:36JANUARY 2025 12 COVER STORY | SAAS Saudi Amad for Airport Services & Transport Support (SAAS) is at the forefront of innovation, collaboration, and operational excellence in a rapidly evolving aviation landscape. As Saudi Arabia embarks on its transformative Vision 2030 journey, SAAS has positioned itself as a critical enabler of the ambitious agenda, redefi ning airport mobility and ground transportation to meet the demands of a globalised world. Led by CEO Eng Nabeel Alrefaei, SAAS’s success comes from a leadership team that combines extensive expertise in aviation and logistics with a forward- thinking approach to transportation. This vision is built on several key pillars that position the company as a pioneer in the industry. The company’s results-driven and engaging approach ensures client satisfaction at every touchpoint. With a clear mission to enhance passenger and operational experiences, SAAS combines cutting-edge technology and a customer-centric ethos to deliver seamless mobility solutions. Exceptional product offering SAAS offers a comprehensive suite of transport services, emphasising effi ciency, reliability, and innovation. The company’s product offerings cater to the dynamic needs of passengers, crew members, and businesses within the aviation and transport sectors. SAAS ensures seamless transport solutions for passengers at airports, providing modern and eco-friendly vehicles equipped with advanced safety SAAS’s strong leadership team includes CEO Eng Nabeel Alrefaei features and amenities. Their services are tailored to create a stress-free travel experience, with effi cient scheduling and on-demand options designed to meet the needs of both individual travelers and groups. The company also specialises in transporting airline crew members, ensuring punctual and comfortable transfers between terminals, hotels, and other designated locations. SAAS employs a dedicated fl eet and experienced drivers to guarantee timely service while adhering to strict security and operational standards. This reliable service is critical in maintaining smooth airline operations. Furthermore, SAAS offers premium shuttling services within airport premises, ensuring the efficient AVB_Jan2025_10-15_Cover story_13489500.indd 1214/01/2025 12:3613 JANUARY 2025 SAAS | PARTNER CONTENT movement of passengers, staff, and visitors. Their modern fl eet of buses and shuttles operates on optimised routes, reducing congestion and improving transit times. These services are particularly valuable for large-scale events or peak travel seasons when demand surges. In addition to their transport services, SAAS provides vehicle leasing options to businesses and individuals. Their diverse fl eet includes cars, vans, and buses, catering to various operational needs. Flexible leasing packages are available, allowing clients to choose short- or long-term options that align with their requirements. Innovative customer-centric solutions At SAAS, creating exceptional customer experiences is more than a goal—it is a guiding principle that infl uences every aspect of its operations. The company’s commitment to elevating passenger and client satisfaction has led to the introduction of innovative features and services designed to enhance the customer journey to unprecedented levels. SAAS has implemented advanced digital platforms that allow real-time tracking, effi cient booking systems, and intuitive interfaces. These tools not only streamline operations, but also provide customers with greater control and transparency over their transportation experiences. Moreover, SAAS’s modern fleet is equipped with state-of-the-art amenities to ensure comfort and reliability for passengers and crew members alike. Personalised options, such as VIP shuttles and tailored logistics services, cater to the unique needs of its diverse clientele. These enhancements refl ect the company’s understanding of the importance of convenience and excellence in the fast- paced aviation environment. The company’s focus on employee training and development directly impacts customer satisfaction. Through specialised skills programmes, SAAS equips its workforce with the skills needed to provide superior service. A standout feature of this approach is its train-the-trainer model, where employees are empowered to become trainers themselves, fostering a culture of continuous improvement and customer-centricity. By blending technology, customisation, and a people-first approach, SAAS ensures that every interaction reflects its mission of creating enjoyable and efficient transportation experiences. This relentless dedication to innovation and excellence has solidifi ed SAAS’s reputation as a trusted partner in the aviation and logistics sectors. Leveraging technology for effi ciency and safety At the forefront of SAAS’s operations is its commitment to integrating cutting- edge technology to enhance effi ciency, safety, and reliability. As the aviation sector evolves, SAAS has embraced a tech-driven approach to ground transportation, ensuring seamless operations and unmatched service quality. SAAS’s fl eet is equipped with advanced management systems that enable real-time tracking, route optimisation, and predictive maintenance. These systems not only reduce downtime and operational costs, but also enhance overall vehicle performance, ensuring consistent reliability. The company has begun integrating AI-driven analytics into its operations to monitor traffi c patterns, forecast demand, and optimise resource allocation. By harnessing data insights, SAAS can proactively address potential issues, streamline logistics, and enhance decision-making. Technology plays a pivotal role in ensuring the safety of passengers and crew. From automated systems that detect and mitigate risks to compliance with global safety standards, SAAS Ahmed El Tohamy, Chief Financial Offi cer, SAAS Mansour Al Zahrani, Head of Shared Services, SAAS Ahmad Thneibat, Chief Operating Offi cer, SAAS AVB_Jan2025_10-15_Cover story_13489500.indd 1314/01/2025 12:36JANUARY 2025 14 COVER STORY | SAAS continually enhances its protocols to maintain a safe and secure environment. By embedding these technologies into its operations, SAAS sets a new standard for effi ciency and safety in airport mobility. This proactive approach aligns with Saudi Arabia’s Vision 2030 goals, ensuring that SAAS remains a leader in delivering future-ready transportation solutions. Domestic and international expansion As Saudi Arabia continues its transformative journey under Vision 2030, SAAS is strategically positioning itself for growth, both within the Kingdom and on the global stage. The company’s expansion plans are driven by its commitment to providing innovative, sustainable, and customer- centric mobility solutions that cater to the evolving needs of the aviation industry. SAAS is aligning its development with Vision 2030 projects, focusing on meeting the increasing demand for effi cient transportation at the Kingdom’s growing network of airports. With the rapid rise in passenger traffi c and the introduction of new infrastructure, the company is prioritising state-of-the-art technology and scalable solutions to maintain operational excellence while enhancing customer experiences. Globally, SAAS is exploring partnerships and opportunities to extend its expertise to international markets. The company’s adaptability is key to its global strategy, as it customises services to meet the unique regulatory and operational requirements of each market. By leveraging its proven track record in innovation and sustainability, SAAS aims to establish itself as a trusted provider of mobility solutions on the international stage. Whether domestically or internationally, SAAS is dedicated to addressing the unique requirements of its diverse clientele. From ensuring compliance with global safety standards to offering tailored services that prioritise reliability and convenience, the company is prepared to meet the challenges of a dynamic industry. Navigating challenges in a transforming market As Saudi Arabia rapidly advances through its Vision 2030 initiatives, the airport mobility sector faces unprecedented challenges—and SAAS is rising to meet them head-on. The company operates in an environment of rapid expansion, with new infrastructure, increasing passenger traffic, and heightened expectations for seamless transportation services. One of the key challenges is managing growing demand while maintaining operational excellence. As airports expand and passenger volumes surge, SAAS must continuously adapt its systems and processes to ensure top-tier service delivery. This requires Teamwork is a key pillar of SAAS’s approach to operational excellency AVB_Jan2025_10-15_Cover story_13489500.indd 1414/01/2025 12:3715 JANUARY 2025 SAAS | PARTNER CONTENT The road ahead SAAS is a shining example of how innovation and a customer-centric ethos can transform the aviation mobility sector. Through its strategic alignment with Saudi Arabia’s Vision 2030, the company is not only redefi ning airport transportation, but also playing a vital role in the Kingdom’s aspirations to become a global leader in logistics and transportation. From adopting electric vehicles to integrating cutting-edge technologies like AI and IoT, SAAS demonstrates that progress and environmental responsibility can coexist. Its focus on customer satisfaction, employee empowerment, and strategic growth globally sets a high standard for the industry. This is just the beginning of SAAS’s journey, As the company continues to evolve, its commitment to shaping the future of transportation remains unwavering. By addressing challenges with innovative solutions and expanding its global reach, the company is forging a path that others in the industry will undoubtedly follow. SAAS is not just a leader in airport mobility; it is a catalyst for change in the aviation and logistics sectors, ensuring its legacy as a cornerstone of Saudi Arabia’s transformation into a global hub of connectivity and innovation. balancing scalability with effi ciency, a feat made possible through strategic planning and robust technological integration. Th rapid evolution of technology also introduces challenges in integration and adaptation. Incorporating AI-driven systems, IoT solutions, and advanced fl eet management tools into existing operations demands not only technical expertise, but also a forward-looking approach to workforce training and resource allocation. Future outlook As SAAS looks to the future, the company’s vision is fi rmly rooted in innovation and customer satisfaction. By aligning its strategies with the transformative goals of Vision 2030, SAAS aims to not only meet but exceed the evolving demands of the aviation mobility sector. SAAS plans to remain at the forefront of technological advancements by investing in emerging technologies like AI, IoT, blockchain, and smart infrastructure. These innovations will enhance operational effi ciency, elevate the customer experience, and reinforce the company’s position as an industry pioneer in airport mobility solutions. Moreover, SAAS’s commitment to environmental stewardship will continue to shape its operations. From expanding its fl eet of electric vehicles to adopting energy-effi cient practices, the company will play a pivotal role in helping Saudi Arabia achieve its carbon neutrality goals while setting industry standards for sustainable transportation. As SAAS expands its footprint beyond the Kingdom, it aims to bring its expertise in innovative and customer-focused solutions to international markets. By fostering global partnerships and adapting to the unique needs of each region, SAAS is poised to become a leading player in the global transportation and logistics sector. Recognising that its people are its greatest asset, SAAS will continue to invest in employee development and empowerment. Through training programmes and leadership initiatives, the company is cultivating a workforce that drives innovation and maintains its high standards of service excellence. SAAS has incorporated electric buses in its fl eet AVB_Jan2025_10-15_Cover story_13489500.indd 1514/01/2025 12:38FEATURE | AVB AWARDS 2024 JANUARY 2025 16 FLYING HIGH HONOURING THE BRIGHTEST STARS IN THE INDUSTRY AT THE AVIATION BUSINESS MIDDLE EAST AWARDS 2024 AVB_Jan2025_16-23_AVB Awards 2024_13487605.indd 1614/01/2025 16:20AVB AWARDS 2024 | FEATURE 17 JANUARY 2025 DAS LAB QATAR AIRWAYS QSUITE ETIHAD AVIATION TRAINING ADVANCED AIR MOBILITY INNOVATION OF THE YEAR BEST BUSINESS CLASS AVIATION TRAINING PROVIDER OF THE YEAR AVB_Jan2025_16-23_AVB Awards 2024_13487605.indd 1708/01/2025 10:28FEATURE | AVB AWARDS 2024 JANUARY 2025 18 EMIRATES ETIHAD AIRWAYS ROYALJET GROUP BEST PASSENGER EXPERIENCE FIXED BASE OPERATOR (FBO) OF THE YEAR BEST ECONOMY CLASS AVB_Jan2025_16-23_AVB Awards 2024_13487605.indd 1808/01/2025 10:29AVB AWARDS 2024 | FEATURE 19 JANUARY 2025 WIZZ AIR ABU DHABI LOW-COST CARRIER OF THE YEAR DNATA JET AVIATION GROUND SUPPORT SERVICES PROVIDER OF THE YEAR MRO SERVICE PROVIDER OF THE YEAR AVB_Jan2025_16-23_AVB Awards 2024_13487605.indd 1908/01/2025 10:29Next >