< PreviousGLOBAL DISTRIBUTION INEOS Automotive is fi nalising agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier. In the Middle East, the manufacturer has appointed its fi rst retail partner, Adamas Motors, to operate dealerships in the UAE and Bahrain. INEOS' global partners will implement an aftersales blueprint developed by INEOS together with Robert Bosch GmbH over the last three years. Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets. The Grenadier will be off ered with a wide range of accessories, including winches, towbars, bull bars, lightbars, side runners, interior and exterior utility rails, roof storage systems, heavy duty underride protection, auxiliary batteries and even a power take-off , 2,000W with domestic plug sockets. By off ering a comprehensive service network, INEOS estimates that most customers will never be further than 50km away from an INEOS-accredited workshop. Owners needing support in locations further afi eld will have Gary Pearson, head of the UK and MENA, INEOS Automotive. 40 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comDECEMBER 2021 PRODUCT DEVELOPMENTaccess to over 10,000 Bosch Car Service outlets in 150 countries. Where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours. INEOS is accepting online reservations for the Grenadier and expects to start deliveries from Q3 2022 in selected markets and Q4 2022 across the GCC. In the fi rst 12 months, INEOS Automotive estimates sales of fewer than 1,000 units and a peak volume of 2,000 units for the GCC. Gary explains: “One of the mistakes any manufacturer can make is to overestimate demand and introduce too many vehicles in a market. Therefore, we want to be cautious and thorough in the process of launching our fi rst vehicle by off ering just the right number of units for every market. Simultaneously, we will be listening to our customers and learning from market feedback to boost supply." "We believe we need to adopt a gradual and humble approach in order to build a strong foundation for the future of our business. We'd rather do a great job with 1,000 customers in the fi rst year than a poor job with a much larger number that we can't handle, which would create inventory problems and loss of trust in our brand. So, we are happy with our plan and believe its the right way to enter the market, responsibly,” adds Gary. This approach also changes the way INEOS Automotive is looking at the in-store customer experience and the format of its showrooms. “We don't want large, expensive showrooms that serve as the only point of customer interaction. In fact, a lot of customers would prefer that we go to them, and in some markets, customers would want end-to-end services online. We want our dealers to invest in expert sales staff , technicians, demonstrator vehicles, and so forth in order to have all the resources to serve our customers anywhere. Our showrooms should serve as meeting hubs for events and experiences built around the Grenadier,” says Gary. Mark Tennant, commercial director, INEOS Automotive, adds: “We want to give customers the choice of how much they wanted to see us, which means providing a full combination of digital and physical options. We are focusing on getting the basics right with regard to customer convenience, parts availability, and service quality. If preferred, customers in our main markets will be able to buy their Grenadier online, including organising vehicle fi nance and handling any part exchanges. But we fully accept that most will want to try before they buy, for which having an extensive network on the ground is essential.” 41 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comDECEMBER 2021 PRODUCT DEVELOPMENTG eneral Motors (GM) plans to launch 13 new electric vehicles (EVs) in the Middle East by 2025, spearheaded by the Chevrolet Bolt EUV, GMC Hummer EV and Cadillac Lyriq. The manufacturer aims to deliver the broadest range of EVs in the region across its Chevrolet, GMC, and Cadillac brands, ranging from trucks and aff ordable sedans, to luxury vehicles and high-performance machines. Supporting the company’s vision of a world with 'Zero Crashes, Zero Emissions and Zero Congestion', GM’s EV development is driven by its modular propulsion system and a fl exible, third-generation global EV platform powered by Ultium batteries. GM’s Ultium-based EVs, when produced, will be capable of 0 to 100km/h acceleration in approximately 3.0 seconds, along with a driving range of more than 600 kilometers on a single charge, depending on the vehicle; Ultium has already reduced battery costs by 40% and as EV adoption rates and production increases rapidly through the decade, costs will continue to come down. Earlier this year GM announced plans to invest $35 billion through 2025 in electric and autonomous vehicles, and will launch more than 30 new EVs globally. The automaker is projecting global EV revenue to grow from around $10 billion in 2023 to approximately $90 billion annually by 2030. Luay Al Shurafa, president and managing director of General Motors Africa and the Middle East said: “The Middle East is one of GM’s most important international markets and a region of the world known for early adoption of technology. The future is now, and GM’s plans align with ambitious and visionary regional government goals to reach net zero, while illustrating GM’s commitment to a more sustainable and brighter future. It also establishes our place as more than an automaker – we are an innovator changing the world.” Steve Kiefer, GM senior vice president and president of GM International, said: “The golden thread for GM is to pioneer innovations that move and connect people to what matters. We have robust plans to grow our core business of designing, building and selling world-class internal combustion, whilst paving the way for electric and autonomous vehicles and fi nding new roads for software, services and customer experiences. By focusing on the needs of our customers, we are expecting to double global revenue by 2030. The Africa and Middle East region is an integral part of GM’s global growth strategy, and our vehicles address the unique needs of the region for price, range, performance and charging.” GM also announced its in-vehicle safety and security technology, OnStar, will offi cially launch in the UAE on 2 December 2021. OnStar, projected to generate $2 billion in annual revenue globally, provides customers with a suite of connected services. Gary West, managing director of OnStar and Future Mobility for GM Africa & Middle East commented: “OnStar is a service like no other, off ering unparalleled levels of safety and security backed by human touch. It is already the leading connectivity platform globally with more than 16 million connected vehicles on the road today. With the approval and support of the UAE Telecommunications and Digital Government Regulatory Authority, Dubai and Abu Dhabi Police and the UAE Ministry of Interior, we’re so excited to launch OnStar in the UAE on December 2, following our fi rst regional launch in Kuwait earlier this year. OnStar gives customers peace of mind that no matter what the situation, they can press the red button and get support from an OnStar Advisor 24/7, 365 days a year.” GENERAL MOTORS AIMS TO LAUNCH 13 EVS IN THE MIDDLE EAST BY 2025 42 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comDECEMBER 2021 ELECTROMOBILITYLexington, Kentucky, USA | www.linkbelt.com We work hard to make your job easy. Contact your local dealer for more information. 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