< PreviousT he Snorkel’s 660SJ is a mid-sized telescopic boom lift with a robust, structure, making it suitable for the rigors of rental use. Its all-steel design and constant 4-wheel driving will stand up to the wear-and-tear of jobsites and provide outstanding performance on rough terrain. With a working height of 22.0m and a maximum outreach of 17.7m, the 660SJ is the largest model in Snorkel’s line of mid- sized telescopic boom lifts. A dual envelope allows for maximum lift capacities, up to 272 unrestricted and up to 454 restricted. The 660SJ is equipped with a 1.67m jib, the largest in the industry with a 135° working arc, from -65° to +70°. Jib and platform rotate are also proportional, representing a fi rst in the AWP industry. The jib boom’s working arc combined with the platform’s rotation allows the boom operator to reach the optimal working position. Built to handle tough environments, the new Snorkel 660SJ is powered by a Deutz engine and provides excellent rough terrain performance thanks to two-speed motors and a traction manifold that delivers oil to all four wheels, providing constant 4-wheel drive and can handle gradients up to 45%. The 660SJ also features a rugged all-steel construction with a 4-plate “top-hat” style boom weldment and an all-steel platform, eliminating fi berglass and plastic that can easily get damaged in the fi eld. The turret off ers 360° continuous rotation and delivers a constant 1.2m tailswing radius to prevent collisions when slewing the machine. A quick-disconnect, tri-entry platform design with saloon doors off ers 150° platform rotation for precise positioning. The platform also features a built-in, light duty panel carrier that can hold one or two sheets of material. 40 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comOCTOBER 2021 LIFTING AND ACCESS EQUIPMENT SNORKEL'S LARGEST MID-SIZED TELESCOPIC BOOM LIFT, THE 660SJ, HAS A WORKING HEIGHT OF 22M AND MAXIMUM OUTREACH OF 17.7M The lift features an interactive link that is completely mechanical for low maintenance and easy servicing. All turret pins are fully fl oating with bushing for easy pin removal when required. The bushing prevents wear on the surrounding weldment as there is no metal-on-metal contact, eliminating rust. The 660SJ also features all-steel fuel and hydraulic tanks, a swing-out engine tray for ease of maintenance, and large tie down points for easier transport. All Snorkel boom lifts, including the Snorkel 660SJ, come equipped with the Snorkel Guard secondary guarding system fi tted as standard. Designed in-house by Snorkel’s engineering team, the simple mechanical system features a spring-loaded rail that sits above the upper control panel and cuts out machine operations when compressed to increase operator safety. Always consistent in Snorkel’s design of simplicity, the 660SJ has open-loop hydraulics and CAN bus controllers, making it easier for maintenance, service and training. An on-board diagnostic system is built into the 660SJ, providing a simple text visual interface for easy troubleshooting without the need for additional diagnostic tools. This reduces on-site service calls as the error codes can be clearly communicated to a service technician via telephone. The 660SJ is designed to deliver low total ownership costs and a long working life. The all-steel construction allows ease of manufacturing and a high return on investment. 41 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comOCTOBER 2021 LIFTING AND ACCESS EQUIPMENTI n today’s world where everything is heavily advertised, the construction industry needs to step up its game to brand and market its specialized work. Branding is a huge part of retail organizations with their recognizable logos and tag lines. This also applies to heavy industries which need to create a unique iden- tity and distinct visibility. Let me ask you this; what is the most famous construction company or heavy equipment company you can think of and what does their logo look like? Unless you are fully immersed in the business, this would be hard to answer; on the other hand, if I was to ask you about a sports logo or a food brand, you could instantly think of ten! Heavy indus- tries are often selling services like building a structure and supplying various equipment and raw materials, and these on their own are chal- lenging to brand as a recognizable concept. So a good rule of thumb is to choose colours and el- ements that embody what the company stands for. For example, let’s look at couple of the top tiered heavy industry equipment suppliers like Caterpillar (CAT) and construction giant China State Construction. Their branding clearly in- dicates their industry and expertise and uses colour and logo design to affi rm that. Branding should be augmented with the oth- er aspects of marketing. These days it’s all done in the digital space and having a website and so- cial media accounts is crucial for heavy indus- tries. While Instagram and Tik Tok may not be the portals to use, LinkedIn and Facebook are fantastic portals for this as they allow you to target your audience by location and preferences for the industry you need to market to. The best way to improve your digital foot print is to: • Improving your websites’ visibility through search engine optimization (SEO). In simple words this means to add commonly searched words for construction and heavy industry to your web- site so you are visible when they are “googled.” • Regular LinkedIn and Face- book posts. These post can be of project completions, ongo- ing projects and even videos of the job site. For heavy in- dustries the proof is in the pudding! If people can see what you can do for others they will want you to work for them. • Print adverts and collabora- tions with industry specifi c publications. These allow you to advertise and show- case work by utilizing a publications network of industry professionals. • Sponsored events. This tends to be eff ective if it’s an industry specifi c event and this can give your company very high visibility. • Giveaways work well too. A lot of heavy in- dustry professionals need to make several site or project location visits, and the best way to be memorable is to give the site manager a give- away like a mug, diary or even a pen! This is an old school tactic but because of the nature of the work it is useful one. The construction and the heavy industries are hard to market, but with consistency and careful planning, it can help bring your company a lot of good visibility and potential business. Caterpillar (CAT) makes use of yellow for joy and black for excellence as their base colours. These colours are also commonly associated with construction which make the logo so iconic. The triangle Below the ‘A’ can be interpreted as equipment over a hill, the shovel on an excavator or even a bulldozer moving over a dirt mound at a construction site. China State Construction uses blue that denotes loyalty and professionalism both of which are revered traits in contractors, and the font signifi es high rise construction. By Siddhi Mulaokar, marketing offi cer, Johnson Arabia HOW TO NAIL THE BASICS OF B2B MARKETING IN CONSTRUCTION COMMENT 42 PLANT / MACHINERY / VEHICLESwww.plantmachineryvehicles.comOCTOBER 2021© 2021 Terex Corporation, Terex, Genie and Quality By Design are trademarks of Terex Corporation or its subsidiaries. LEARN MORE AT GENIELIFT.COM ESSENTIAL PERFORMANCE GENIE® J SERIES BOOMS ARE RIGHT-SIZED FOR JOBS AT HEIGHT 13% LOWER TOTAL COST OF OWNERSHIP 1/3RD THE WEIGHT OF COMPARABLE BOOMS 30% INCREASED LIFT CAPACITY 30% REDUCTION IN WEARABLE COMPONENTS AND INSPECTION POINTS NIE® J SERIES BOOMS ARE RIGHT-SIZED FOR JOBS AT HEI LOWER TOTAL COST OF OWNERSHIP THE W COMPARA INCR LIFT C REDUCTION IN WEARABLE COMPONENTS AND INSPECTION POINTS Next >